The Committee is hereby allocated five percent (5%) of the funds appropriated for advertising and marketing to the following agencies: the Department of Economic Development and Commerce, the Tourism Company, Rums of Puerto Rico, the Puerto Rico Convention Bureau, the Trade and Export Company, the Industrial Development Company, and the Film Corporation.
The Committee may receive funds from any government instrumentality and private entity for the purposes of this chapter. Furthermore, the Committee may also receive appropriations from the Legislative Assembly of the Commonwealth of Puerto Rico, whether by law or joint resolution, for or in benefit of the “country brand.”
The budget allocated to the Committee shall be used for the investigation, creation, development, implementation, and evaluation of the “country brand”. The advertising campaigns authorized by the Committee shall be deemed to be analogous to the advertising campaigns of the Tourism Company promoting Puerto Rico as a tourist and economic investment destination, for purposes of the statutes that regulate the advertising campaigns conducted by the Government of the Commonwealth of Puerto Rico. Furthermore, the money shall be set aside in a separate account for such purposes and shall be overseen by, and be under the custody of the Department of Economic Development and Commerce.
History —July 23, 2013, No. 70, § 9.