P.R. Laws tit. 23, § 6982d
(a) To advise the Department in the conceptualization and adoption process of the “country brand” to be used by the Government of the Commonwealth of Puerto Rico in all campaigns and programs promoting the image of the Island within Puerto Rico and abroad.
(b) To ensure that campaigns promoting the island as a tourist and economic destination, and those related to the development of a “country brand” comply with the parameters established for the development of the “country brand”.
(c) Prior to the adoption of a “country brand” by the Department, the Committee shall guarantee that a marketing and advertising plan has been devised by qualified and knowledgeable staff, including the studies and research provided in subsections (3) and (4) of § 671e of this title, better known as the “Puerto Rico Tourism Company Act”, and that such plan validates the suitability of the brand to be adopted.
(d) The evaluation and approval of a majority constituted by eight (8) out of fifteen (15) members of the Committee shall be required to adopt the “country brand”. Such a majority shall also be required when the Board approves the campaigns to promote island as a tourist and economic destination and those campaigns related to the development of a “country brand”.
(e) The Committee shall conduct surveys and assessments, at least every two (2) years, on the effectiveness of the adopted brand, and recommend that any actions be taken in order to improve the use and effectiveness thereof.
(f) Likewise, in order to change the “country brand” and adopt a new one, the provisions of this section, which regulate the brand’s adoption process, shall be complied with. It shall further include a study, in accordance with the marketing and communications field parameters and requirements that validate the need for the adoption of a new “country brand”.
History —July 23, 2013, No. 70, § 7.