(a) Parties' Right to Decide. A mediator shall assist the parties in reaching an informed and voluntary agreement. Substantive decisions made during mediation are to be made voluntarily by the parties. (b) Prohibition of Coercion. A mediator shall not coerce or unfairly influence a party into entering into a settlement agreement. (c) Misrepresentation Prohibited. A mediator shall not intentionally misrepresent material facts or circumstances in the course of a mediation. (d) Balanced Process. A mediator shall promote a balanced process and shall encourage the parties to participate in the mediation proceedings in a non-adversarial manner. (e) Responsibility to Nonparticipating Parties. A mediator may promote consideration of the interests of person who may be affected by an agreement resulting from the mediation process and who are not represented in the mediation process. Ala. Med. Ethics Code, III, STANDARD 4