Section Opt 5.13 - Unprofessional advertising(1) Unprofessional advertising means any false, fraudulent, misleading or deceptive statement made to the public by an optometrist, including statements that: (a) Create false, fraudulent or unjustified expectations of favorable results.(b) Make comparisons with other optometrists which are false, fraudulent, misleading or deceptive.(c) Contain representations that would be likely to cause a reasonable person to misunderstand or be deceived.(2) No licensed optometrist may: (a) Seek to obtain patients by advertising or other forms of solicitation in a manner that is false, fraudulent, misleading or deceptive;(b) Maintain a professional relationship with any other person or firm advertising in a manner that is false, fraudulent, misleading or deceptive.Wis. Admin. Code Optometry Examining Board Opt 5.13
Cr. Register, August, 1985, No. 356, eff. 9-1-85; renum. Register, March, 1989, No. 399, eff. 4-1-89; am. (1) (a) and (b), Register, September, 1997, No. 501, eff. 10-1-97.