Section Ins 6.98 - Prohibition of uses of designations(1) PROHIBITED USES OF DESIGNATIONS. It is an unfair and deceptive trade practice under s. 628.34(12), Stats., for a person to use terms including "navigator," "navigator entity," "nonnavigator assister," "certified application counselor," "certified," and "nonnavigator assister entity," in such a way as to mislead a purchaser or prospective purchaser that the person has special certification or training in advising or providing services to consumers in connection with the advertising, solicitation, sale, or purchase of a health benefit plan or in the provision of advice as to the advisability of purchasing a health benefit plan, either directly or indirectly, offered in the state either within or outside the exchange. The terms may not be used by a person who is not licensed as a navigator or registered as a nonnavigator assister. The terms may not be used alone or in combination with one or more terms such as "certified," "licensed," "registered," or like words, in the name of a certification or professional designation unless such terms appear in a certification or professional designation and that person has attained the certification or professional designation.(2) PENALTIES. A violation of this section is an unfair and deceptive trade practice under s. 628.34(12), Stats., and shall subject the violator to ss. 601.41, 601.62, 601.64, 601.65 and 628.10, Stats.Wis. Admin. Code Office of the Commissioner of Insurance Ins 6.98
EmR1314: emerg. cr. eff. 9-10-13; CR 13-113: cr. Register August 2014 No. 704, eff. 9-1-14.