Section 215.266 - Lowest Price Claims(a) Claims that represent a lowest price, best price, best deal, or other similar superlative claims shall not be used in advertising.(b) If a "meet or beat" guarantee is advertised, then the advertisement must clearly and conspicuously disclose the conditions and requirements necessary in order for a person to receive the offer or guarantee.43 Tex. Admin. Code § 215.266
The provisions of this §215.266 adopted to be effective February 11, 2010, 35 TexReg 883; Amended by Texas Register, Volume 42, Number 06, February 10, 2017, TexReg 589, eff. 2/13/2017