Retailers may offer loyalty and reward programs to retail consumers. These programs are not permitted for manufacturers or wholesalers of alcoholic beverages. All costs and expenses related to retail loyalty and reward programs shall be borne entirely by the retailer. Any redemption of loyalty or reward program benefits or proceeds shall comply with the provisions of SDCL 35-4-129.
S.D. Admin. R. 64:75:04:14.02
General Authority: SDCL 35-10-1(3)(6)(11).
Law Implemented: SDCL 35-2-10.