Example 1: Printer "A" imprints stamped envelopes and brochures not qualifying as direct mail advertising literature or material for his customer "B." "A" furnishes stamped envelopes and paper for the brochures. The contract requires "A" to return the completed envelopes and brochures to "B" who in turn will mail them to his customers. "A" is required to collect sales tax upon his services for the envelopes, paper, printing charges and cost of delivering the envelopes and brochures to "B." "A" may separately state the costs of the postage stamps which are not subject to tax.
Example 2: Printer "A" imprints stamped envelopes and brochures not qualifying as direct mail advertising materials or literature for customer "B." "A" furnishes the stamped envelopes and paper for the brochures. The contract requires "A" to mail the envelopes and brochures to "B's" customers. "A" is required to collect sales tax upon charges for the envelopes, paper, printing charges and stamps. The value of the stamps represents the delivery charges in conjunction with the sale.
Example: Printer "A" imprints paper for customer "X." "X" supplies the paper. The letters are advertisements which will be mailed directly to "X's" customers. This printing service does not qualify for the direct mail advertising exemption. Accordingly, "A" shall collect and "X" pay sales tax on the total purchase price of the printing service.
Example: Printer "A" imprints paper for customer "Y." "A" supplies the paper. "Y" supplies the plates and artwork. The letters are intended to promote business and will be mailed directly to "Y" is customers. This material does qualify for the direct mail advertising exemption. "Y" is exempt from tax on the charges by "A."
61 Pa. Code § 32.36
This section cited in 61 Pa. Code § 32.25 (relating to steam, gas, electricity, fuel oil and kerosene); and 61 Pa. Code § 60.8 (relating to secretarial and editing services).