A POS incentive program provides prizes for nonlicensed buyers to purchase and for distributors/importing distributors to promote the sale of a brand of malt or brewed beverages. These promotions feature displays or advertisements at the location where a sale is made.
40 Pa. Code § 13.54
The provisions of this §13.54 issued under section 207(i) of the Liquor Code (47 P. S. § 2-207(i)).