Okla. Admin. Code § 465:15-3-7

Current through Vol. 42, No. 4, November 1, 2024

Section 465:15-3-7 - Dealer price advertising

(a)Selling price. The most conspicuous price or payment of a new motor vehicle, when advertised by a dealer, must be the full and total selling price for which the dealer will sell the vehicle to any retail buyer. The only charges that may be excluded from the advertised price or payment are: taxes, title and license fees.

(b)Qualification. A qualification may not be used when advertising the price of a vehicle such as "with trade", "with acceptable trade", "with dealer-arranged financing", or "with down payment".

(c)Rebate or incentive claim. If an advertised price includes any rebates, cash back, or other incentives, the ad must clearly disclose that the price includes the rebate or incentive.

(d)Rebates only available to select consumers. The most conspicuous price or payment of a new motor vehicle, when advertised by a dealer, must be the true price that is available for every consumer. Rebates that are only available to select consumers shall either be presented as additional savings to the select group, or presented as separate prices or payments which clearly identify to whom the price or payment applies.

Okla. Admin. Code § 465:15-3-7

Added at 9 Ok Reg 1589, eff 4-27-92; Amended at 18 Ok Reg 2214, eff 6-11-01; Amended at 24 Ok Reg 1110, eff 5-11-07; Amended at 28 Ok Reg 1074, eff 6-11-11