Section 411-4-007 - BUSINESS (LOGO) SIGNS007.01 COPY 007.01A Only a business name, brand name, trademark, Logo, commercial symbol, or combination of these shall be used. If a nationally, regionally or locally recognized commercial symbol, Logo or trademark is available, it shall be used in preference to any other form of business identification.007.01B Any message which advertises rather than identifies a business is prohibited. On "GAS" business signs, the word "diesel," "E85," and/or a Department approved symbol for liquified petroleum fuel, or a Department approved symbol for diesel, ethanol or other approved alternative fuel symbol may be included on the business sign.007.01C Messages, logos, symbols, or trademarks which interfere with, imitate, or resemble any official warning or regulatory signs, signals or traffic control devices, or attempt or appear to attempt to direct the movement of traffic are prohibited.007.01D A Business (Logo) sign panel shall not display the symbol/trademark or name of more than one business.007.02 DESIGN SPECIFICATIONS 007.02A Size 007.02A1 Sign sizes, including the border, if any, shall be as specified in the MUTCD and these Rules and Regulations. The corners of the sign shall be trimmed to conform to the required radius as shown in Illustration 12. All edges shall be smooth and free of burrs.007.02B Color, Size of Figures and Legend007.02B1 The Business (Logo) sign shall have a white message on a blue background. Colors consistent with customary use may be used with nationally, regionally, or locally known symbols or trademarks. The principal legend on the Business (Logo) sign shall be a minimum of eight inches in height. Where a symbol or trademark is used alone for the Business sign, any legend on the symbol or trademarks shall be in proportion to the size. The Business (Logo) signs shall have a white border. When symbols or trademarks are used alone, the border may be omitted. (See Illustrations 10 and 11)007.02C Material 007.02C1 The sign shall be fabricated from a single sheet of minimum thickness 0.063 aluminum of alloys 6061-T6 or 5052-H38. The aluminum shall be treated before applying the reflective sheeting in accordance with the reflective sheeting manufacturer's specifications. (Illustration 12)007.02C2 Minimum reflective intensity for manufactured colors, after sign fabrication, shall conform to the requirements of the Standard Specification for Retroreflective Sheeting for Traffic Control, ASTM Designation: D 4956-09. All reflective sheeting for Type A and B signs shall be Type IV sheeting. All sheeting shall be applied with mechanical equipment in accordance with the manufacturer's specifications.007.02C3 Higher reflective grade sheeting may be used for background or legend when approved by the Traffic Engineer.007.02D Mounting 007.02D1 Sign Arrangement - Business (Logo) signs shall be placed on a Specific Informational sign, having two rows of such signs in order of increasing distance as follows: Closest, upper left; second, lower left; third, upper center; fourth, lower center; fifth, upper right; sixth, lower right. On Specific Informational signs with a single row of business signs, individual business signs shall be placed in order of increasing distance from left to right. Relative distance of each qualified business to the interchange shall be determined at the time of lease application. (See Illustrations 1 and 2)
007.02D2 The order of arrangement for Business (Logo) signs on Supplemental Directional signs and Trailblazer signs will be determined by the direction of the arrow. Businesses located on the left shall be designated at the top of the sign as shown in Illustrations 8 and 13.007.02E Supplemental message 007.02E1 A portion of the Logo may be used to display a supplemental message horizontally along the bottom of the Business (Logo) sign panel, provided that the message displays essential motorist information.007.02E2 Any supplemental message shall be displayed within the Logo sign panel and have letters and numerals that comply with Table 007. 007.02E3 No more than one supplemental message may be displayed on a Logo panel. 007.02E4 The supplemental message should be displayed in a color to contrast effectively with the background of the Business (Logo) panel, typical colors will be a black legend on yellow background. 007.02E5 Typical supplemental messages may include "DIESEL," "E85," "24 HOURS," "OPEN with days of week," "CLOSED with day or days of week," "ALTERNATIVE FUELS" and "RV ACCESS." (See Illustration 3b). If the RV ACCESS supplemental message is circular, it shall be the abbreviation "RV" in black letters on a yellow circle with black background. (See Illustration 3b). | Table 007 Minimum Letter and Numeral Sizes for Specific Service Signs by Sign Type (inches) |
| Specific Service Signs | Freeway/Interstate | Nebraska Expressway/ Conventional Road or Ramp |
| Service Categories | 10 | 6 |
| Exit Number Words | 10 | - |
| Exit Number Numerals/Letters | 10 | - |
| Action Message Words | 10 | 6 |
| Distance Numerals | - | 6 |
| Distance Fraction Numerals | - | 4 |
| Logo Sign Panels | 60x36 or 48x36 | 30x18 or 24x18 |
| Words/Numerals (Non-Trademark/Graphic Logo) | 8 | 4 |
| Trademark/Graphic Logo | Proportional | Proportional |
| Supplemental Message Word/Numerals | 5 | 2.5 |
411 Neb. Admin. Code, ch. 4, § 007