Section R. 500.652 - Purpose and applicabilityRule 2.
(1) These rules shall be construed to provide insureds and prospective purchasers with clear and unambiguous statements in the advertisement of accident and sickness insurance and to assure the clear and truthful disclosure of the benefits, limitations, and exclusions of policies sold as accident and sickness insurance.(2) Unless otherwise specified, these rules apply to any accident and sickness insurance advertisement which the insurer knows or reasonably should know is intended for presentation, distribution, or dissemination in this state, either directly or indirectly by or on behalf of an insurer, agent, or other person as defined in the code and these rules.(3) Every advertisement covered by these rules shall be presumed to have been caused, directly or indirectly, to be created, published, disseminated, circulated, or placed before the public by the insurer whose policy or policies are the subject of the advertisement. Every insurer shall establish, and at all times maintain, a system of control over the content, form, and method of dissemination of all of its accident and sickness insurance advertisements. All such advertisements, regardless of by whom written, created, designed, or presented, shall be the responsibility of the insurer or insurers whose policies are so advertised.Mich. Admin. Code R. 500.652