The purpose of this Rule is to provide for the reasonable standardization of coverage and simplification of terms and benefits of Medicare supplement policies and contracts; to establish minimum standards for benefits; to facilitate public understanding and comparison of such policies; to prohibit provisions contained in such policies which are unjust, unfair, inequitable, or unfairly discriminatory to any person insured or proposed for coverage under such policies or which may be misleading or confusing; to reduce unfair, misleading, or confusing sales and claims settlement practices; and to provide for full disclosures in the sale of health insurance coverage to persons eligible for Medicare by reason of age.
02-031 C.M.R. ch. 270, § 1