Section 001-308-1 - Roadside signsA.Definitions. For purposes of this chapter, the following words shall have the following meanings: 1. "Gasoline" includes gasoline, diesel fuel sold for automotive use, and gasohol.2. A "roadside sign" is any type of sign or notice located on or near a gasoline filling station which advertises the price of gasoline being sold at that station and is visible to motorists passing by that station.B.Required Disclosure. In order to avoid consumer confusion and facilitate price comparison, all roadside signs must display the price charged per whole gallon. No roadside sign shall display the price charged per half-gallon. Dollar numerals shall be as large or larger than cent numerals. Fractional cent numerals shall be at least one-half (1/21 the height and one-half (1/2) the width of the cent numerals. There must be a clear interval between numerals. Incomplete roadside signs, including those with numerals missing or obscured, must be completed, corrected or the numerals removed.C.Additional Optional Disclosure on Metric Sales. In order to avoid consumer confusion and facilitate price comparison, gasoline filling stations selling gasoline by the liter may also display the price charged per liter on roadside signs. The word "liter," or an abbreviation thereof, must prominently appear in conjunction with the price displayed. The provisions of subsection B above also apply to such signs. on roadside signs displaying both a per-gallon and per-liter price, the numerals of the per-gallon price must be no less than one-half the height and one-half the width of the numerals of the per-liter price.01-001 C.M.R. ch. 308, § 1