Fla. Admin. Code R. 61A-1.01010

Current through Reg. 50, No. 235-239, December 10, 2024

Section 61A-1.01010 - Expendable Retailer Advertising Specialties Exception

(1) When the specialties advertise wine or spirituous beverages, wine or spirituous beverages industry members may give or sell, and when the specialties advertise malt beverages, malt beverages industry members may sell, at a cost not less than the actual cost of the industry member who purchased them, expendable retailer advertising specialties of nominal value such as trays; coasters; mats; menu cards; napkins; paper, plastic, or Styrofoam cups; thermometers; and similar specialties. Alcoholic beverage lists, menus, and menu cards shall not contain any information other than advertising, alcoholic beverages, and prices. If an industry member provides a vendor with glassware, pitchers, carafes or similar containers made of other materials, whether they advertise beer, wine, or spiritous beverages, such containers shall be sold at a cost not less than the actual cost of the industry member who purchased them.

(2) A distributor of malt beverages that has received branded glassware at no cost may give such glassware to vendors licensed for on-premises consumption, subject to the conditions of Section 561.42(14)(a), Florida Statutes.

(3) The specialties must advertise a brand or industry member. The vendor's name, business name, website address, logo, and business address may be printed on these specialties, which shall be intended for use by the vendor or consumers on the vendor's licensed premises.

Fla. Admin. Code Ann. R. 61A-1.01010

Rulemaking Authority 561.11, 561.42 FS. Law Implemented 561.08, 561.42 FS.

New 9-15-10, Amended by Florida Register Volume 45, Number 252, December 31, 2019 effective 1/12/2020.

New 9-15-10, Amended 1-12-20.