D.C. Mun. Regs. tit. 23, r. 23-600
No person licensed under the Act shall use any name other than that of an individual licensee or licensees, including a corporate or trade name, without first obtaining approval from the Board for use of the corporate or trade name.
A person licensed under this Act may file a written request with the Board to add an additional trade name at a location currently authorized for the sale of alcoholic beverages under its ABC license. The Board in its discretion may approve the use of an additional trade name at an ABC establishment. Any additional trade name approved by the Board shall appear on the establishment's ABC license.
An additional trade name shall not be used to identify a location separate and apart from the licensed premises. When a licensed establishment uses an additional trade name, its patrons must be able to access the area of the licensed premises identified by the additional trade name from the area of the licensed premises identified by the original trade name.
Any trade name requested by an applicant shall not be identical or confusingly similar to one currently used under a previously issued license.
D.C. Mun. Regs. tit. 23, r. 23-600