Section 30-6-A31a - Prohibited statements and illustrations(a)Restrictions. An advertisement of alcoholic liquor shall not contain:(1) Any statement that is false or misleading in any material particular or is otherwise in violation of the Connecticut Unfair Trade Practices Act, Sec. 42-110b et seq., of the Connecticut General Statutes;(2) any statement that is disparaging of a competitor's products;(3) any statement, design, device or representation which is obscene or indecent;(4) any statement, picture or illustration referring to Easter, Holy Week, Mother's Day or "Santa Claus," including names synonymous with "Santa Claus," or the name of or any reference to or depiction of any biblical character, provided nothing herein shall operate to prohibit references to the Christmas holiday season if such references do not include statements, pictures or illustrations on strictly religious themes;(5) any statement, picture or illustration implying that the consumption of alcoholic liquor enhances athletic prowess, or any statement, picture or illustration referring to any known athlete, if such statement, picture or illustration implies, or if the reader may reasonably infer, that the use of alcoholic liquor contributed to such known athlete's athletic achievements;(6) any scene in which is portrayed a child or objects, such as toys, suggestive of the presence of a child or which in any manner portrays the likeness of a child or contains the use of figures or symbols which are customarily associated with children;(7) any offer of a prize or award to a consumer upon the completion of any contest in which there is a requirement to purchase the advertised product; provided no advertisement for alcoholic liquor shall promote a game of chance or a lottery; or(8) With regard to any advertisement for wine, any statement, design, device or representation which relates to alcoholic content or which tends to create the impression that a wine is either "unfortified" or "fortified," or has intoxicating qualities, or contains spirits.(b)Cooperative advertising. There shall be no cooperative advertising as between a producer, manufacturer, bottler, importer or wholesaler and a retailer of alcoholic liquor.(c) Repealed, October 28, 1977.Conn. Agencies Regs. § 30-6-A31a
Effective October 28, 1977; Amended October 1, 2001