Section 156.225 - Marketing and benefit design of QHPsA QHP issuer and its officials, employees, agents and representatives must-
(a)State law applies. Comply with any applicable State laws and regulations regarding marketing by health insurance issuers;(b)Non-discrimination. Not employ marketing practices or benefit designs that will have the effect of discouraging the enrollment of individuals with significant health needs in QHPs; and(c)Plan marketing names. Offer plans and plan variations with marketing names that include correct information, without omission of material fact, and do not include content that is misleading. 77 FR 18469 , Mar. 27, 2012, as amended at 88 FR 25922 , Apr. 27, 2023