Next Level Catholic Inc.Download PDFTrademark Trial and Appeal BoardJun 30, 202188588886 (T.T.A.B. Jun. 30, 2021) Copy Citation This Opinion is Not a Precedent of the TTAB Mailed: June 30, 2021 UNITED STATES PATENT AND TRADEMARK OFFICE _____ Trademark Trial and Appeal Board _____ In re Next Level Catholic Inc. _____ Serial No. 88588886 _____ Jungjin Lee, Erin C. Bray, and Heather M. Dent of Trademark Lawyer Law Firm PLLC for Next Level Catholic Inc. Rudy R. Singleton, Trademark Examining Attorney, Law Office 102, Mitchell Front, Managing Attorney. _____ Before Lynch, Larkin and Coggins, Administrative Trademark Judges. Opinion by Lynch, Administrative Trademark Judge: I. Background Next Level Catholic Inc. (“Applicant”) seeks registration on the Principal Register of the mark NEXT LEVEL CATHOLIC ACADEMY in standard characters, with a disclaimer of CATHOLIC ACADEMY, for: Serial No. 88588886 - 2 - Printed publications, namely, brochures, booklets, and teaching materials in the field of Catholic education, Catholic spirituality, and Catholic instruction, in International Class 16; and Educational services, namely, providing online instruction in the field of Catholic catechetical education and instruction; Educational and entertainment services, namely, a continuing program about Catholic catechetical education and instruction accessible by radio, television, satellite, audio, video and computer networks; Education services, namely, providing live and on-line classes, seminars, workshops in the field of Catholic catechetical education and instruction and distribution of course materials in connection therewith in printed format, in International Class 41.1 The Examining Attorney has refused registration under Trademark Act Section 2(d), 15 U.S.C. § 1052(d), based on a likelihood of confusion with the mark NEXT LEVEL WORSHIP, registered on the Principal Register in standard characters, with a disclaimer of WORSHIP, for: Education services, namely, providing lectures, non- downloadable webinars and videos in the field of religious leadership training and Christian worship ministry; Educational services, namely, conducting conferences and online courses in the field of religious leadership training and Christian worship ministry; On-line journals, namely, blogs featuring information in the field of religious leadership training and Christian worship ministry, in International Class 41.2 After the Examining Attorney made the refusal final, Applicant requested reconsideration and appealed. The Examining Attorney denied the request for 1 Application Serial No. 88588886 was filed August 22, 2019, under Section 1(a) of the Trademark Act, 15 U.S.C. § 1051(a), based on alleged use of the mark in commerce. 2 Registration No. 5141553 issued on February 14, 2017. Serial No. 88588886 - 3 - reconsideration, and the appeal proceeded, with Applicant and the Examining Attorney submitting briefs.3 For the reasons set forth below, we affirm the refusal to register. II. Likelihood of Confusion Our determination under Section 2(d) involves an analysis of all of the probative evidence of record bearing on a likelihood of confusion. In re E.I. du Pont de Nemours & Co., 476 F.2d 1357, 177 USPQ 563, 567 (CCPA 1973) (setting forth factors to be considered, referred to as “DuPont factors”); see also In re Majestic Distilling Co., 315 F.3d 1311, 65 USPQ2d 1201, 1203 (Fed. Cir. 2003). The Board considers only those DuPont factors for which there is evidence and argument. In re Guild Mortg. Co., 912 F.3d 1376, 129 USPQ2d 1160, 1162-63 (Fed. Cir. 2019); see also Stratus Networks, Inc. v. UBTA-UBET Commc’ns Inc., 955 F.3d 994, 2020 USPQ2d 10341, *3 (Fed. Cir. 2020) (“Not all DuPont factors are relevant in each case . . . .”). Two key considerations are the similarities between the marks and the relatedness of the goods and services. See In re Chatam Int’l Inc., 380 F.3d 1340, 71 USPQ2d 1944, 1945 (Fed. Cir. 2004); Federated Foods, Inc. v. Fort Howard Paper Co., 544 F.2d 1098, 192 USPQ 24, 29 3 Applicant’s Brief is single-spaced and thus fails to comply with Trademark Rule 2.126(a)(1), 37 C.F.R. § 2.126(a)(1). However, it appears that even if properly line-spaced, it would fall within the page limit, and we have exercised our discretion to consider it regardless of the improper formatting. Applicant’s Brief also includes evidentiary attachments, which is neither a convenience, nor a courtesy. Life Zone Inc. v. Middleman Grp. Inc., 87 USPQ2d 1953, 1955 (TTAB 2008) (evidence attached to briefs will almost always be either untimely or duplicative, and in either event should not be filed); see also 37 C.F.R. § 2.142(b)(3) (“Citation to evidence in briefs should be to the documents in the electronic application record by date, the name of the paper under which the evidence was submitted, and the page number in the electronic record”). The entire record from prosecution of the application is readily available to the Board, and the exhibits in question are duplicative of materials in the record. Serial No. 88588886 - 4 - (CCPA 1976) (“The fundamental inquiry mandated by § 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods and differences in the marks.”). A. Strength of the Cited Mark Applicant has raised the sixth DuPont factor, under which we consider the alleged weakness of the cited registered mark, based on the “[t]he number and nature of similar marks in use on similar … goods [and services].” DuPont, 177 USPQ at 567. Applicant argues that “[n]umerous third-party uses of ‘next level’ as a component of the marks indicate a ‘crowded field’ and further demonstrate the weakness of Registrant’s cited mark.”4 “A mark’s strength is measured both by its conceptual strength (distinctiveness) and its marketplace [or commercial] strength (secondary meaning).” In re Chippendales USA, Inc., 622 F.3d 1346, 96 USPQ2d 1681, 1686 (Fed. Cir. 2010). For likelihood of confusion purposes, a mark’s strength “varies along a spectrum from very strong to very weak.” Joseph Phelps Vineyards, LLC v. Fairmont Holdings, LLC, 857 F.3d 1323, 122 USPQ2d 1733, 1734 (Fed. Cir. 2017) (citing Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 73 USPQ2d 1689, 1694 (Fed. Cir. 2005) (quoting In re Coors Brewing Co., 343 F.3d 1340, 68 USPQ2d 1059, 1063 (Fed. Cir. 2003))). Applicant contends that the cited mark NEXT LEVEL WORSHIP merits a narrowed scope of protection both because of the “large number of marks containing 4 7 TTABVUE 14 (Applicant’s Brief) (citations omitted). Serial No. 88588886 - 5 - the phrase ‘next level’ (including spelling variations) within the field of educational services” and because of “numerous third-party uses of the word ‘worship’ as a component of the[ir] marks.”5 However, despite the reference to use, Applicant supported this allegation only with third-party registration evidence, but not with any evidence of third-party use. Third-party registration evidence goes not to the commercial strength of the cited mark, but rather only to its conceptual strength. Tao Licensing, LLC v. Bender Consulting Ltd., 125 USPQ2d 1043, 1057 (TTAB 2017) (“Use evidence may reflect commercial weakness, while third-party registration evidence that does not equate to proof of third-party use may bear on conceptual weakness if a term is commonly registered for similar goods or services.”) (citing Tektronix, Inc. v. Daktronics, Inc., 534 F.2d 915, 189 USPQ 693, 694-95 (CCPA 1976)); see also In re Guild Mortg. Co., 2020 USPQ2d 10279 *3 (TTAB 2020) (“[E]vidence of third-party registrations is relevant to ‘show the sense in which . . . a mark is used in ordinary parlance.’”). Considering the evidence to show potential conceptual weakness of components of the cited mark, we first address the NEXT LEVEL portion. Applicant submitted some third-party registrations for marks that consist of or include NEXT LEVEL for various types of educational services.6 However, we do not consider all types of educational services to be related to the services identified in the cited registration for purposes of showing conceptual weakness of the cited mark. None of the third- 5 7 TTABVUE 15 (Applicant’s Brief). 6 TSDR March 13, 2020 Response to Office Action and October 9, 2020 Request for Reconsideration at 109-21 (duplicative evidentiary submissions). Serial No. 88588886 - 6 - party marks are for online journals or educational services focused on religious leadership training or Christian worship, or anything shown to be related thereto, and therefore are not persuasive to show weakness of the cited registration.7 See Omaha Steaks Int’l v. Greater Omaha Packing Co., 908 F.3d 1315, 128 USPQ2d 1686 (Fed. Cir. 2018) (error to rely on third-party evidence of similar marks for dissimilar goods, as Board must focus “on goods shown to be similar”); In re i.am.symbolic, llc, 866 F.3d 1315, 123 USPQ2d 1744, 1751 (Fed. Cir. 2017) (disregarding third-party registrations for goods in other classes where the proffering party “has neither introduced evidence, nor provided adequate explanation to support a determination that the existence of I AM marks for goods in other classes, … support[s] a finding that registrants’ marks are weak with respect to the goods identified in their registrations”). Given the lack of relatedness of the third-party registrations to the services in the cited registration, we do not find NEXT LEVEL conceptually weak in the context of Registrant’s recited services. Next, we consider Applicant’s argument that the WORSHIP portion of the cited mark is weak. Again, Applicant relies only on third-party registration evidence, but not on any third-party use. Applicant submitted six third-party registrations of marks that include WORSHIP for services that overlap with or on their face are highly 7 For example, the registration for NEXTLEVEL PRACTICE recites educational services focused on business consulting and educational services in the field of business improvement for dental, periodontal, and medical businesses, the registration for NEXT LEVEL PHYSIQUE recites “personal fitness training services and consultancy,” and the registration for NEXT LEVEL PARTNERS identifies “consultancy services for businesses, namely, analyzing and developing lean processes, and executive recruitment consultation” as well as “business training services, namely lean process training and leadership training.” TSDR March 13, 2020 Response to Office Action at 113-18. Serial No. 88588886 - 7 - related to Registrant’s, and which either contain disclaimers of WORSHIP, appear on the Supplemental Register, or are registered on the Principal Register with claims of acquired distinctiveness under Section 2(f).8 The Examining Attorney agrees with Applicant, noting that “[t]he registrant’s mark includes the additional descriptive, disclaimed and less significant wording ‘WORSHIP.’”9 We also concur. Because the cited registration’s services focus in part on Christian worship ministry, WORSHIP describes the services, and consumers would not rely on the descriptive wording to indicate source. See In re Dixie Rests., Inc., 105 F.3d 1405, 41 USPQ2d 1531, 1533-34 (Fed. Cir. 1997). While we find WORSHIP conceptually weak, the record does not show conceptual or commercial weakness of NEXT LEVEL, or of the cited NEXT LEVEL WORSHIP mark as a whole. B. Similarity of the Marks We next compare the marks “in their entireties as to appearance, sound, connotation and commercial impression.” Palm Bay Imps. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005) (quoting DuPont, 177 USPQ at 567). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)). We assess not whether the marks can be distinguished in a side-by- 8 TSDR October 9, 2020 Request for Reconsideration at 122-33. 9 9 TTABVUE 9-10 (Examining Attorney’s Brief). Serial No. 88588886 - 8 - side comparison, but rather whether their overall commercial impressions are so similar that confusion as to the source of the goods and services offered under the respective marks is likely to result. Coach Servs. v. Triumph Learning LLC, 668 F.3d 1356, 101 USPQ2d 1713, 1721 (Fed. Cir. 2012); see also Edom Labs. Inc. v. Lichter, 102 USPQ2d 1546, 1551 (TTAB 2012). We compare Applicant’s mark NEXT LEVEL CATHOLIC ACADEMY to the cited mark NEXT LEVEL WORSHIP, and find the marks very similar. They share the same dominant term, NEXT LEVEL, and its placement at the beginning of both marks makes it especially prominent. In re Detroit Athletic Co., 903 F.3d 1297, 128 USPQ2d 1047, 1049 (Fed. Cir. 2018) (finding “[t]he identity of the marks’ two initial words is particularly significant because consumers typically notice those words first”); Presto Prods., Inc. v. Nice-Pak Prods., Inc., 9 USPQ2d 1895, 1897 (TTAB 1988) (first part of a mark “is most likely to be impressed upon the mind of a purchaser and remembered.”). The identical dominant element looks and sounds the same. As urged by Applicant, we compare the marks in their entireties. However, for rational reasons, we may give more or less weight to a particular feature of a mark, such as a common dominant element, provided the ultimate conclusion rests on a consideration of the marks in their entireties. See In re Viterra Inc., 671 F.3d 1358, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012). While additional wording in the marks creates some difference in appearance and sound, we find the marks overall more similar than dissimilar, particularly because we must consider the marks “‘in light of the fallibility of memory.’” See In re St. Helena Serial No. 88588886 - 9 - Hosp., 774 F.3d 747, 113 USPQ2d 1082, 1085 (Fed. Cir. 2014) (quoting San Fernando Elec. Mfg. Co. v. JFD Elecs. Components Corp., 565 F.2d 683, 196 USPQ 1 (CCPA 1977)). In Applicant’s mark, the additional wording, CATHOLIC ACADEMY, is descriptive or generic,10 and has been disclaimed. And in the cited mark, the additional word, WORSHIP, is similarly descriptive or generic, and has been disclaimed. As noted above, this reduces the significance of the additional wording in both marks in the likelihood of confusion analysis because consumers would view it merely as referring to the goods and services, and would not rely on the wording to indicate source. See Detroit Athletic Co., 128 USPQ2d at 1050. As to the marks’ connotations and commercial impressions, we find them to be similar. Consumers would derive the same meaning and impression from the shared term NEXT LEVEL in Applicant’s mark as they would in the cited mark, and the additional generic or descriptive wording in both marks is less significant in terms of meaning and impression. Applicant makes no argument that NEXT LEVEL carries a different meaning in its mark than in the cited mark, but insists that the additional wording distinguishes the marks. While the additional wording certainly differs, because it conveys information about the goods and services, adding CATHOLIC ACADEMY and WORSHIP to NEXT LEVEL in the marks does not help consumers distinguish source. Also, the additional wording in both marks relates to religion, thereby increasing the overall similarity in commercial impression. 10 The record includes relevant definitions of “Catholic” and “academy.” TSDR October 9, 2020 Request for Reconsideration at 39, 44 (dictionary.com). Serial No. 88588886 - 10 - Given the resemblance in sound, appearance, connotation and commercial impression when the marks are considered in their entireties, the marks are similar, and the first DuPont factor weighs in favor of likely confusion. C. Relatedness of the Goods and Services In analyzing the second DuPont factor, we look to the identifications in the application and cited registration. See Detroit Athletic Co., 128 USPQ2d at 1051; Stone Lion Capital Partners v. Lion Capital LLP, 746 F.3d 1317, 110 USPQ2d 1157, 1162 (Fed. Cir. 2014); Octocom Sys., Inc. v. Hous. Comput. Servs. Inc., 918 F.2d 937, 16 USPQ2d 1783, 1787 (Fed. Cir. 1990). “[L]ikelihood of confusion can be found ‘if the respective goods [and services] are related in some manner and/or if the circumstances surrounding their marketing are such that they could give rise to the mistaken belief that they emanate from the same source.’” Coach Servs., 101 USPQ2d at 1722 (internal citations omitted). It is sufficient for a refusal based on likelihood of confusion that relatedness is established for any good or service encompassed by the identification in a particular class in the application. Tuxedo Monopoly, Inc. v. Gen. Mills Fun Grp, 648 F.2d 1335, 209 USPQ 986, 988 (CCPA 1981); In re i.am.symbolic, llc, 116 USPQ2d 1406, 1409 (TTAB 2015), aff’d, 123 USPQ2d 1744. Applicant offers numerous arguments based on alleged marketplace realities, such as Registrant’s services focusing on education “outside of the United States,” and primarily being offered “in person,” and Applicant complains that “[t]he Examining Attorney has completely ignored this argument because they [sic] were Serial No. 88588886 - 11 - based on extrinsic evidence.”11 We agree with the Examining Attorney that we cannot consider such arguments that improperly attempt, based on extrinsic evidence of use, to narrow the scope of the cited registration or deviate from the identifications of goods and services. “Trademark cases involving the issue of likelihood of confusion must be decided on the basis of the respective descriptions of goods [and services].” Paula Payne Prods. v. Johnson Pub. Co., 473 F.2d 901, 177 USPQ 76, 77 (CCPA 1973) (citations omitted) (“What is more significant than appellee’s failure to limit the description of goods to a particular channel of trade or market, is the absence of a limitation in appellant’s registration which would exclude appellee’s market”). “The authority is legion that the question of registrability of an applicant’s mark must be decided on the basis of the identification of goods [and services] set forth in the application regardless of what the record may reveal as to the particular nature of an applicant’s goods [and services], the particular channels of trade or the class of purchasers to which sales of the goods [and services] are directed.” Octocom Syst., 16 USPQ2d at 1787. Turning first to Applicant’s Class 41 educational services, the Examining Attorney argues that they are encompassed by the more broadly recited educational services in the cited registration. We agree. For example, the cited registration includes conducting “online courses in the field of religious leadership training and Christian worship ministry.” The record includes a relevant definition of the noun form of “worship” as “reverent honor and homage paid to God or a sacred personage, 11 7 TTABVUE 12 (Applicant’s Brief). Serial No. 88588886 - 12 - or to any object regarded as sacred” and a definition of the verb form, used without an object, as “to render religious reverence and homage, as to a deity.”12 Applicant’s services include “on-line classes … in the field of Catholic catechetical education and instruction.” The record includes relevant definitions of “Catholic” as “of or relating to a Catholic church, especially the Roman Catholic Church” and “catholic” as “pertaining to the whole Christian body or church.”13 We take judicial notice that “catechetical” can be defined as “[r]elating to religious teaching by means of questions and answers.”14 Thus, Registrant’s Christian education on rendering religious reverence and homage overlaps with and encompasses Applicant’s Catholic (as noted above, a Christian church) religious education by means of questions and answers. See S.W. Mgmt., Inc. v. Ocinomled, Ltd., 115 USPQ2d 1007, 1025 (TTAB 2015) (where the goods in an application or registration are broadly described, they are deemed to encompass all the goods of the nature and type described therein); In re Hughes Furniture Indus., Inc., 114 USPQ2d 1134, 1137 (TTAB 2015) (“Applicant’s broadly worded identification of ‘furniture’ necessarily encompasses Registrant’s narrowly identified ‘residential and commercial furniture.’”). Turning next to Applicant’s Class 16 printed brochures, booklets, and teaching materials in the field of Catholic education, Catholic spirituality, and Catholic 12 TSDR October 9, 2020 Request for Reconsideration at 49 (dictionary.com). 13 TSDR October 9, 2020 Request for Reconsideration at 38-39 (dictionary.com). 14 Lexico.com entry for “catechetical,” sourced from the Oxford English Dictionary, U.S. English, accessed June 29, 2021. The Board may take judicial notice of definitions from dictionaries, including online dictionaries that exist in printed format. E.g., In re S. Malhotra & Co. AG, 128 USPQ2d 1100, 1104 n.9 (TTAB 2018). Serial No. 88588886 - 13 - instruction, the Examining Attorney contends that they are complementary to the type of educational services in the cited registration. The Examining Attorney points to Applicant itself as an example of a single source offering services that overlap with those in the cited registration, and also offering the Class 16 goods under the same mark. Moreover, the cited registration identifies online “journals,” a type of publication often found in print form. In addition, the Examining Attorney introduced 12 use-based, third-party registrations showing that the same entity has registered a single mark identifying both printed materials about religious education, and educational services in the field of religion.15 Such registrations are relevant to show that the respective goods are of a type that may emanate from a single source under one mark. L’Oreal S.A. v. Marcon, 102 USPQ2d 1434, 1140 (TTAB 2012); In re Albert Trostel & Sons Co., 29 USPQ2d 1783, 1785-86 (TTAB 1993); In re Mucky Duck Mustard Co., 6 USPQ2d 1467, 1470 n.6 (TTAB 1988), aff’d (unpublished), No. 88- 1444, 864 F.2d 149 (Fed. Cir. Nov. 14, 1988). We find the complementary nature of the goods and services, on their face, buttressed by the third-party registrations and other evidence, sufficient to show the relatedness of Applicant’s Class 16 goods to the services in the cited registration. The second DuPont factor weighs in favor of likely confusion, as to both Class 41 and Class 16. 15 TSDR April 10, 2020 Office Action at 2-38. Serial No. 88588886 - 14 - D. The Trade Channels and Classes of Consumers Turning to the trade channels and classes of consumers, because the identifications in the application and cited registration have no restrictions on channels of trade, we must presume that the goods and services travel in all channels of trade appropriate for such printed publications and educational services. See Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 62 USPQ2d 1001, 1005 (Fed. Cir. 2002). For Applicant’s Class 41 services that are at least in part legally identical to the Class 41 services in the cited registration, we may presume that the trade channels and classes of consumers for those overlapping services are identical. See Cai v. Diamond Hong, Inc., 901 F.3d 1367, 1372, 127 USPQ2d 1797, 1801 (Fed. Cir. 2018); Viterra, 101 USPQ2d at 1908 (even though there was no evidence regarding channels of trade and classes of consumers, the Board was entitled to rely on this legal presumption in determining likelihood of confusion); see also Inter IKEA Sys. B.V. v. Akea, 110 USPQ2d 1734, 1743 (TTAB 2014); L. & J.G. Stickley, Inc. v. Cosser, 81 USPQ2d 1956, 1971 (TTAB 2007) (“Because the goods of both parties are at least overlapping, we must presume that the purchasers and channels of trade would at least overlap.”). For Applicant’s Class 16 printed publications, Applicant’s own identification indicates that the trade channels and classes of consumers overlap with its Class 41 religious education services, because its Class 41 recitation mentions “and distribution of course materials in connection [with the religious education services] Serial No. 88588886 - 15 - in printed format.” Thus, Applicant’s own identification shows that its printed publications are supplied as part of its educational services, reaching the same consumers in the same trade channel. This is corroborated by Internet evidence submitted by Applicant demonstrating that at least one entity (Registrant) engaged in religious education promotes giving students “amazing materials” in connection with the educational services.16 Applicant again attempts to read trade channel limitations into the identifications of services by resorting to extrinsic evidence, but we must rely on the identifications alone. See Detroit Athletic Co., 128 USPQ2d at 1053 (noting the impermissibility of an applicant’s attempt to restrict the breadth of the goods or trade channels described in the cited registration). We cannot consider alleged marketplace realities not reflected in the identifications, such as Applicant’s contention that Registrant’s services are only in-person and not online. See Cunningham v. Laser Golf Corp., 222 F.3d 943, 55 USPQ2d 1842, 1846 (Fed. Cir. 2000) (affirming Board finding that where the identification is unrestricted, “we must deem the goods to travel in all appropriate trade channels to all potential purchasers of such goods”). Thus, the third DuPont factor weighs in favor of likely confusion. E. Conditions under Which and Buyers to Whom Sales Are Made The fourth DuPont factor involves “[t]he conditions under which and buyers to whom sales are made, i.e., impulse vs. careful, sophisticated purchasing.” DuPont, 16 TSDR October 9, 2020 Request for Reconsideration at 63-64. Serial No. 88588886 - 16 - 177 USPQ at 567. Applicant contends that the cost of its services (advertised as “Regularly $37/mo”)17 means they would be subject to a higher degree of care in purchasing. However, Applicant’s identified goods and services are unrestricted in terms of price point, and we note that Applicant’s own NEXT LEVEL CATHOLIC ACADEMY website screenshots show that at least some of its services are free, such as the “FREE LENTEN VIDEO STUDY THAT WILL CHANGE YOUR LIFE!”18 This factor is neutral. III. Conclusion The overall similarity of the marks for in-part legally identical services and related goods and services that move in some of the same channels of trade to the same classes of customers renders confusion likely. Decision: The refusal to register Applicant’s mark is affirmed. 17 TSDR March 13, 2020 Response to Office Action at 97. 18 TSDR March 13, 2020 Response to Office Action at 91. Copy with citationCopy as parenthetical citation