Minka Lighting, Inc.v.Hachette Filipacchi Media U.S., Inc.Download PDFTrademark Trial and Appeal BoardFeb 12, 2009No. 91167800 (T.T.A.B. Feb. 12, 2009) Copy Citation Mailed: February 12, 2009 UNITED STATES PATENT AND TRADEMARK OFFICE _____ Trademark Trial and Appeal Board ______ Minka Lighting, Inc. v. Hachette Filipacchi Media U.S., Inc. _____ Opposition No. 91167800 to application Serial No. 78200403 filed on January 6, 2003 Opposition No. 91170140 to application Serial No. 75810801 filed on September 29, 1999 _____ Lisa H. Meyerhoff of Baker & McKenzie LLP for Minka Lighting, Inc. Doreen L. Costa of Baker Botts L.L.P. for Hachette Filipacchi Media U.S., Inc. ______ Before Quinn, Holtzman and Bergsman, Administrative Trademark Judges. Opinion by Bergsman, Administrative Trademark Judge: Hachette Filipacchi Media U.S., Inc. (“applicant”), the publisher of Metropolitan Home magazine, filed two intent- to-use applications for METROPOLITAN HOME, shown below. A. Serial No. 75810801 for the mark METROPOLITAN HOME, in typed drawing form, for a variety of goods in five classes, including the goods at issue set forth below: THIS OPINION IS NOT A PRECEDENT OF THE TTAB Opposition No. 91167800 Opposition No. 91170140 2 Electric lighting fixtures and lamps, in Class 11; Picture frames and case goods, namely, chests, night stands, cabinets, dining tables, coffee tables, desks, beds and headboards; upholstered furniture, in Class 20; and, Table top accessories, namely, bowls, platters, vases, in Class 21. B. Serial No. 78200403 for the mark METROPOLITAN HOME, shown below, for a variety of goods in 11 classes, including the goods at issue set forth below: Electric lighting fixtures and lamps, in Class 11; Candle holders of precious metal, in Class 14; Upholstered furniture; picture frames and case goods, namely, chests, night stands, cabinets, dining tables, coffee tables, end tables, desks, beds, headboards and mirrors, in Class 20; and, Table top accessories, namely, bowls, platters, vases, and dinnerware; candle holders not of precious metal, in Class 21. In both applications, applicant disclaimed the exclusive right to use the word “Home.” In application Serial No. 75810801, applicant claimed ownership of Opposition No. 91167800 Opposition No. 91170140 3 Registration No. 1235238 for the mark METROPOLITAN HOME, in typed drawing form, for “magazines.” Minka Lighting, Inc. (“opposer”) filed notices of opposition against the registration of applicant’s marks on the ground of priority of use and likelihood of confusion pursuant to Section 2(d) of the Trademark Act of 1946, 15 U.S.C. §1052(d). Specifically, opposer alleged that, through its predecessor-in-interest, it has been continuously using the mark METROPOLITAN for electric lighting fixtures since at least as early as 1935 and that applicant’s marks are likely to cause confusion with opposer’s mark. Applicant in its answers denied the essential allegations in the notices of opposition. Preliminary Issues A. Evidence attached to briefs. Both parties submitted briefs with evidentiary attachments comprising duplicates of evidence and testimony previously filed during the assigned testimony periods. Evidence which was timely filed during the parties’ trial periods need not, and should not, be resubmitted. Life Zone Inc. v. Middleman Group, Inc., 87 USPQ2d 1953, 1955 (TTAB 2008); Entm't Group Ltd. v. Nintendo of Am. Inc., 45 USPQ2d 2021, 2022 (TTAB 1998). The parties seem to be under the impression that attaching previously-filed evidence to a Opposition No. 91167800 Opposition No. 91170140 4 brief (and citing to the attachments, rather than to the original testimony or notices of reliance) is a courtesy or a convenience to the Board. It is neither. When considering a case for final disposition, the entire record is readily available to the panel. Because we must determine whether such attachments are properly of record, Trademark Rule 2.123(l), citation to the attachment requires examination of the attachment and then an attempt to locate the same evidence in the record developed during trial, requiring more time and effort than would have been necessary if citations were directly to the trial record. Accordingly, we did not consider the attachments to the briefs. We only considered the evidence that was timely filed during the assigned testimony periods. B. Responses to requests for production of documents. Both parties filed responses to requests for production of documents through notices of reliance. However, the categories of materials which may be submitted under a notice of reliance are limited, consisting only of an adverse party's discovery deposition, answer to an interrogatory, or admission to a request for admission, Trademark Rule 2.120(j)(3)(i); printed publications and official records, Trademark Rule 2.122(e). Documents produced in response to a request for production of documents may not be made of record by notice of reliance Opposition No. 91167800 Opposition No. 91170140 5 alone, except to the extent that the documents are admissible by notice of reliance as printed publications or official records. Trademark Rule 2.120(j)(3)(ii). Accordingly, we did not consider the responses to the requests for production of documents. C. Testimony of David Woods. David Woods, President of Associated Investigative Service, Inc., an intellectual property private investigator, testified on behalf of applicant regarding third-party uses of the mark METROPOLITAN. Through his testimony, Mr. Woods introduced a copy of his investigative report and testified about his investigative process, including his conversations with employees of the various third-party users. Although opposer did not object to any hearsay statements during the testimony deposition, it lodged that objection in its brief.1 In opposition to opposer’s objection, applicant argued that “Mr. Woods’ testimony concerning his telephone discussions with third- party sellers recounts statements made in what was believed by the speaker to be a normal commercial context, namely, 1 “Objections to testimony are not waived for failure to make them during or before the taking of the deposition, provided that the ground for objection is not one that might have been obviated or removed if presented at that time.” TBMP §707.03(a) (2nd ed. rev. 2004) (Emphasis in the original). Because applicant could not correct the hearsay nature of the testimony, opposer did not waive its hearsay objections. Opposition No. 91167800 Opposition No. 91170140 6 telephone inquiries from a consumer. That testimony is offered for the fact that the statements were made to a Opposition No. 91167800 Opposition No. 91170140 7 would-be purchaser to establish what would be conveyed to a consumer and not for the truth of the matter asserted.”2 Mr. Woods’ testimony regarding what the third-party employees told him is hearsay because it is proffered to show that the third parties are using the mark METROPOLITAN. Accordingly, we did not give those portions of Mr. Woods’ testimony any consideration. However, we did consider other evidence of third-party use proffered by Mr. Woods’, specifically copies of websites that he authenticated. The Record By rule, the record includes applicant’s application files and the pleadings.3 Trademark Rule 2.122(b), 37 CFR §2.122(b). In addition, the parties introduced the following testimony and evidence: A. Opposer’s evidence. 1. A notice of reliance on the following items: a. Applicant’s responses to opposer’s first set of interrogatories; b. Excerpts from the discovery deposition of Mariane Guarnieri, applicant’s Vice President of Licensing, with attached exhibits; and, c. Excerpts from the discovery deposition of Deborah Burns, the Vice President, Publisher of Metropolitan Home magazine, with attached exhibits; 2 Applicant’s Brief, p. 46. 3 Accordingly, it was unnecessary for applicant to submit copies of its applications through a notice of reliance. Opposition No. 91167800 Opposition No. 91170140 8 2. Testimony deposition of Joann Turits, opposer’s Showroom Director for the New York City Metropolitan Lighting Showroom, with attached exhibits; 3. Testimony Deposition of Peter Decsy, opposer’s Vice President and General Manager, with attached exhibits; 4. The rebuttal testimony deposition of Peter Decsy; and, 5. The rebuttal testimony deposition of John Pearson, Vice President of Marketing for Casablanca Fan Division of Hunter Fan Co., a third-party. B. Applicant’s evidence. 1. A notice of reliance on the following items: a. Excerpts from the discovery deposition of Peter Decsy with attached exhibits; b. Opposer’s responses to applicant’s first set of interrogatories; c. Opposer’s amended responses to applicant’s first set of interrogatories; d. Opposer’s responses to applicant’s second set of interrogatories; e. The file history for Registration No. 2202666 for the mark MET HOME for goods in Class 16 and services in Class 42; f. The file history for Registration No. 1235238 for the mark METROPOLITAN HOME for magazines; g. The file history for application Serial No. 78200409 for the mark MET HOME for goods in Classes 3, 20, 24, and 27; h. The file history for application Serial No. 75810802 for the mark MET HOME for goods in Classes 11, 20, 21 and 24; Opposition No. 91167800 Opposition No. 91170140 9 i. The file history for application Serial No. 77363989 for the mark METROPOLITAN HOME for goods in Class 24; j. The file history for application Serial No. 78200417 for the mark METROPOLITAN HOME in Class 20;4 k. Copies of eight third-party METROPOLITAN registrations for a variety of goods; and, l. Four dictionary definitions of the word “Metropolitan.” 2. Testimony deposition of Deborah Burns with attached exhibits; 3. Testimony deposition of Gilbert Shapiro, the owner of Urban Archeology, a third-party manufacturer and wholesaler of lighting and bathroom accessories, with attached exhibits; 4. Testimony deposition of John MacDonald, Executive Vice President of Metropolitan Lighting Design Co., Inc., a third-party lighting designer, with attached exhibits; 5. Testimony deposition of Robert J. Pape, President and CEO of Lighting Partners Jax, a third-party designer, importer and marketer of decorative, residential lighting, with attached exhibits; and, 6. Testimony deposition of David Woods, President of Associated Investigative Service, Inc., an intellectual property private investigator, with attached exhibits. 4 Abandoned as of August 1, 2008. Opposition No. 91167800 Opposition No. 91170140 10 Standing “Any person who believes that he would be damaged by the registration of a mark upon the principal register . . . may, file an opposition . . . stating the grounds therefore.” Section 13 of the Trademark Act of 1946, 15 U.S.C. §1063(a). Thus, a party has standing to oppose if it can demonstrate a real interest in the proceeding. Lipton Industries, Inc. v. Ralston Purina Co., 670 F.2d 1024, 213 USPQ 185, 189 (CCPA 1982). “The purpose in requiring standing is to prevent litigation where there is no real controversy between the parties, where a plaintiff, petitioner or opposer, is no more than an intermeddler.” Id. To establish a reasonable basis for a belief that one is damaged by the mark sought to be registered, an opposer may assert a likelihood of confusion which is not wholly without merit. Id. Opposer sells lighting products identified by the marks METROPOLITAN LIGHTING and METROPOLITAN LIGHTING FIXTURE COMPANY. Opposer also uses the trade name METROPOLITAN LIGHTING FIXTURE COMPANY.5 Accordingly, as the owner of the marks METROPOLITAN LIGHTING and METROPOLITAN LIGTHING FIXTURE COMPANY, as well as the trade name METROPOLITAN 5 Decsy Discovery Dep., pp. 33, 35, and 65; Opposer’s response to applicant’s interrogatory Nos. 1 and 6; Turits Testimony Dep., pp. 9, 11-16, 24, 81-82; Decsy Testimony Dep., pp. 31-32, 42, 65- 66, 153-154, 168, Exhibit 95. Opposition No. 91167800 Opposition No. 91170140 11 LIGHING FIXTURE COMPANY, opposer has a real interest in preventing the registration of applicant’s mark METROPOLITAN HOME when that mark is at least arguably confusingly similar to opposer’s marks and trade name. Id.; Marmark Ltd. v. Nutrexpa S.A., 12 USPQ2d 1843, 1844 (TTAB 1989). Priority Applicant filed Serial No. 75810801 for the mark METROPOLITAN HOME, in typed drawing form, on September 29, 1999. For our purposes, we will consider September 29, 1999 to be applicant’s priority date. Mason Engineering v. Mateson Chemical, 225 USPQ 956, 961 (TTAB 1985) (in the absence of evidence regarding its date of first use, the earliest date on which applicant can rely is the filing date of its application). Because opposer is relying on an unregistered mark, opposer must show that it began using its mark(s) prior to the filing date of applicant’s application. Miller Brewing Co. v. Anheuser-Busch Inc., 27 USPQ2d 1711, 1714 (TTAB 1993). Opposer, through its predecessor-in-interest, began using METROPOLITAN LIGHTING and METROPOLITAN LIGHTING FIXTURE COMPANY in 1935.6 In addition, there is substantial evidence of opposer’s use of the marks prior to the filing 6 Opposer’s response to applicant’s interrogatory No. 1; Turits Testimony Dep., pp. 10-12; Decsy Testimony Dep., pp. 26-27. Opposition No. 91167800 Opposition No. 91170140 12 date of applicant’s application.7 Accordingly, we find that opposer has established its use of METROPOLITAN LIGHTING and METROPOLITAN LIGHTING FIXTURE COMPANY prior to the filing date of applicant’s application. We have found only one example of opposer’s use of METROPOLITAN as a stand alone mark prior to the filing date of applicant’s application: the 1998 product catalog.8 In this regard, we note that Ms. Turits, whose family owned opposer’s predecessor-in-interest, testified that METROPOLITAN LIGHTING first opened its doors for business in the 30’s,9 that light fixtures were sold under the mark METROPOLITAN LIGHTING,10 and that, in the 1960’s, the showroom was called METROPOLITAN LIGHTING & FIXTURE COMPANY.11 Accordingly, for purposes of our analysis, we find that opposer has established rights in METROPOLITAN LIGHTING and METROPOLITAN LIGHTING FIXTURE COMPANY, but not METROPOLITAN as a stand alone mark. Likelihood of Confusion Our determination under Section 2(d) is based on an analysis of all of the probative facts in evidence that are relevant to the factors bearing on the issue of likelihood 7 Turits Dep. Exhibits 54-57; Decsy Testimony Dep., p. 31 (opposer has continuously used the METROPOLITAN LIGHTING mark since its 1997 acquisition of Metropolitan Lighting Fixture Company) and Exhibits 81-88. 8 Decsy Testimony Dep. Exhibit 92. 9 Turits Testimony Dep., p. 10. 10 Turits Testimony Dep., p. 12. Opposition No. 91167800 Opposition No. 91170140 13 of confusion. In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 177 USPQ 563, 567 (CCPA 1973). See also, In re Majestic Distilling Company, Inc., 315 F.3d 1311, 65 USPQ2d 1201, 1203 (Fed. Cir. 2003). A. The similarity or dissimilarity and nature of the goods as described in applicant’s application and for which opposer has used its mark. 1. Opposer’s products. Opposer uses METROPOLITAN LIGHTING for lighting fixtures.12 A “fixture” is “something securely, and usually permanently, attached or appended, as to a house, apartment building, etc: a light fixture; kitchen fixtures.”13 These lighting fixtures include chandeliers, sconces,14 track lighting and other lights that are fixed in place. Specifically, METROPOLITAN LIGHTING is a high-priced product.15 Opposer’s “products vary in style from some traditional transitional times, modern contemporary.”16 11 Turits Testimony Dep., p. 15. 12 Opposer’s response to applicant’s interrogatory No. 1; Decsy Discovery Dep., pp. 35, 65; Turits Testimony Dep., pp. 24; Decsy Testimony Dep., p. 32. 13 The Random House Dictionary of the English Language (Unabridged), p. 727 (2nd ed. 1987). The Board may take judicial notice of dictionary evidence. University of Notre Dame du Lac v. J. C. Gourmet Food Imports Co., 213 USPQ 594, 596 (TTAB 1982), aff’d, 703 F.2d 1372, 217 USPQ 505 (Fed. Cir. 1983). 14 A “sconce” is a bracket for lights placed on a wall, mirror, picture frame, etc.14 The Random House Dictionary of the English Language (Unabridged), p. 1718. In opposer’s catalogs, sconces are lamps attached to walls. 15 Decsy Discovery Dep., pp. 35-36; Turits Testimony Dep., p. 36; Decsy Testimony Dep., pp. 20, 26, 139-140. 16 Decsy Testimony Dep., p. 20. Opposition No. 91167800 Opposition No. 91170140 14 2. Applicant’s natural expansion argument. Applicant contends that because its Metropolitan Home magazine is so well known in connection with contemporary home design and decoration, the use of the mark METROPOLITAN HOME in connection with the goods at issue “will be immediately and strongly associated exclusively with Applicant’s publication and no other source. . . . Indeed, this type of brand extension, from magazine title to products covered in the publication, has previously been undertaken by well-known publications such as Country Home and Better Homes and Gardens.”17 In essence, applicant is arguing that it is entitled to register its METROPOLITAN HOME marks for the goods at issue because they are within the natural scope of expansion of its magazine. Under the doctrine of natural expansion, the first user of a mark in connection with particular goods or services possesses superior rights in the mark not only as against subsequent users of the same or similar mark for the same or similar goods or services, but also as against subsequent users of the same or similar mark for any goods or services which purchasers might reasonably expect to emanate from it in the normal expansion of its business under the mark. * * * [T]he determination of whether an expansion is or would be natural must be made on the basis of the circumstances prevailing at the time when the subsequent user first began to do 17 Applicant’s Brief, pp. 18-19. Opposition No. 91167800 Opposition No. 91170140 15 business under its mark, i.e., what was “natural” in the relevant trade at that time. [Citations omitted]. Mason Engineering v. Mateson Chemical, 225 USPQ 956, 962 (TTAB 1985). There are several problems with applicant’s “natural expansion” argument. First, opposer, not applicant, is the first user of the mark. As indicated above, opposer first began using the marks METROPOLITAN LIGHTING and METROPOLITAN LIGHTING FIXTURE COMPANY in 1935. Applicant began publishing METROPOLITAN HOME magazine in 1981.18 Second, applicant did not prove that other well-known magazines expanded to sell products covered in the publications. The only evidence supporting applicant’s contention is the testimony of Deborah Burns, the Vice President, Publisher of Metropolitan Home magazine. Q. To your knowledge, has any other magazine expanded from a magazine title to a product line? A. Yes. Q. Who? A. Better Homes and Gardens is a much more mass brand, but they have a line of furniture right now. Martha Stewart Living could be the best example. It’s a multi-platform - - there was Martha Stewart first, but then came the product lines, then came the magazines, and now come more product lines and an exclusive with Macy’s.19 18 Applicant’s response to opposer’s interrogatory Nos. 2 and 3. 19 Burns Testimony Dep., pp. 81-82. The Martha Stewart example does not support applicant’s argument because the product line Opposition No. 91167800 Opposition No. 91170140 16 Ms. Burns also testified that opposer’s parent company publishes ELLE magazine which has strong brand recognition. Based on the strength of the ELLE brand, opposer’s parent corporation created a licensing platform from which it has derived enormous revenues.20 While opposer did not corroborate Ms. Burns’ testimony with evidence of ELLE branded products, because Ms. Burns was testifying regarding a magazine affiliated with applicant, we find that she has a basis for this testimony. Nevertheless, three uncorroborated examples of the expansion from a magazine to a product line do not prove that purchasers would generally expect a magazine and products with the same name to emanate from a single source. Finally, even assuming that the key date in analyzing applicant’s natural scope of expansion argument was the date that it first began publishing METROPOLITAN HOME magazine in 1981, applicant failed to prove whether its expansion would have been natural in 1981. There was no evidence or testimony as to when Better Homes and Gardens, Martha Stewart or applicant began marketing products to capitalize on the goodwill established by their magazines. came before the magazine. Moreover, the product line and the magazine were derived from Martha Stewart’s fame. The product line was not a natural expansion of the magazine. 20 Burns Testimony Dep., p. 78. Opposition No. 91167800 Opposition No. 91170140 17 In view of the foregoing, applicant’s natural scope of expansion argument is not persuasive. To the extent that applicant is arguing that because its METROPOLITAN HOME magazine is famous, and therefore it is entitled to a broad scope of protection or exclusivity of use, we note that the du Pont fame factor addresses the strength of the prior mark. In re E. I. du Pont de Nemours & Co., 177 USPQ at 567 ("(5) The fame of the prior mark"). See also Kenner Park Toys Inc. v. Rose Art Industries Inc., 963 F.2d 350, 22 USPQ2d 1453, 1456 (Fed. Cir. 1992) ("the Lanham Act’s tolerance for similarity between competing marks varies inversely with the fame of the prior mark").21 3. Electric lighting fixtures and lamps. Applicant seeks to register its marks for electric lighting fixtures and lamps. Applicant intends to license a modern, high-end, luxury line of electric lighting fixtures 21 Even if we were to consider the fame of applicant’s METROPOLITAN HOME magazine, and were to agree with applicant’s argument that, due to the fame of its magazine, purchasers will associate the mark METROPOLITAN HOME for lighting fixtures, furniture and candle holders with applicant, there could still be a likelihood of confusion. Under this scenario, even though purchasers would not mistakenly believe that opposer is the source of applicant’s products, the converse may not be true. The fame of applicant’s mark could lead consumers to mistakenly assume, upon encountering opposer’s lighting fixtures, that applicant is the source of those goods or that opposer’s use of its METROPOLITAN LIGHTING mark is pursuant to a license or other authorization by applicant. This too is source confusion which could preclude the registration of applicant’s mark under Section 2(d). See American Hygienic Laboratories v. Tiffany & Co., 12 USPQ2d 1979, 1983 (TTAB 1989); In re General Motors Corp., 196 USPQ 574, 575-576 (TTAB 1977). Opposition No. 91167800 Opposition No. 91170140 18 and lamps.22 However, because the description of goods in applicant’s application is not restricted to modern, high- end, luxury electric lighting fixtures and lamps, we must presume applicant’s electric lighting fixtures and lamps includes all such products. Octocom Systems, Inc. v. Houston Computers Services Inc., 918 F.2d 937, 16 USPQ2d 1783, 1787 (Fed. Cir. 1990) (“The authority is legion that the question of registrability of an applicant’s mark must be decided on the basis of the identification of goods set forth in the application regardless of what the record may reveal as to the particular nature of an applicant’s goods, the particular channels of trade or the class of purchasers to which the sales of goods are directed”). See also Hewlett-Packard Co. v. Packard Press Inc., 281 F.3d 1261, 62 USPQ2d 1001, 1004 (Fed. Cir. 2002); CBS Inc. v. Morrow, 708 F.2d 1579, 218 USPQ 198, 199 (Fed. Cir. 1983). In any event, the testimony establishes that opposer uses its marks on a broad spectrum of lighting fixtures, including modern designs that encompass applicant’s electric lighting fixtures. Accordingly, we find that the goods of the parties are in part identical (i.e., electric lighting fixtures). 22 Burns Testimony Dep., pp. 118 (“there’s an opportunity for our modern point of view to create some exciting designs within that category”), 120, 139, 174; Burns Discovery Dep., p. 39-40. Opposition No. 91167800 Opposition No. 91170140 19 4. Furniture. Applicant seeks to register its marks for furniture. Applicant intends to feature a modern line of furniture products.23 Applicant contracted with designer Benjamin Noriega-Ortiz to create its METROPOLITAN HOME furniture collection. Mr. Noriega is noted for his “total interior environments which include custom furniture, rugs and lighting with classicist aesthetics.”24 Applicant introduced its METROPOLITAN HOME furniture collection to the public at the fall 2006 Furniture Market in High Point, North Carolina.25 “[T]here were room vignettes, where living room furniture, bedroom furniture were all organized throughout the whole showroom.”26 According to Mariane Guarnieri, applicant’s Vice President of Licensing, “lighting is a part of interior design.”27 Accordingly, “we are launching a line of furniture, and as a logical 23 Burns Discovery Dep., pp. 39-40. 24 Burns Testimony Dep. Exhibit 33. 25 Burns Testimony Dep., pp. 82 and Exhibit 33. For a variety of reasons that are not relevant to our analysis, applicant’s licensee was not able to launch the product line. 26 Burns Testimony Dep., p. 83. 27 Guarnieri Discovery Dep., p. 30. “Interior design” is “the design and coordination of the decorative elements of the interior of a house, apartment, office, or other structural space, including color schemes, fittings, furnishings, and sometimes architectural features.” The Random House Dictionary of the English Language (Unabridged), p. 994. See also Burns Testimony Dep., pp. 9-10 (Metropolitan Home magazine focuses on home furnishings and interior design, including furniture, lighting, fabrics, and accessories), 29. Opposition No. 91167800 Opposition No. 91170140 20 extension, we would need some lighting to go with the collection of furniture.”28 Opposer’s lighting fixtures are the types of products that might be displayed for sale in furniture stores.29 In addition, architects and interior designers might specify pieces from the METROPOLITAN HOME furniture collection, as well as METROPOLITAN LIGHTING brand fixtures in buildings designed by them.30 Also, opposer’s lighting fixtures might complement some of applicant’s furniture settings. In this regard, Peter Decsy, opposer’s Vice President, testified that “we look at lighting as home furnishings. And furniture is an extension of lighting, and lighting is an extension of furniture.”31 In view of the foregoing, we find that opposer’s electric lighting fixtures and applicant’s furniture are related products. See Drexel Enterprises, Inc. Prescolite Mfg. Corp., 148 USPQ 92, 93 (TTAB 1965) (electric lighting fixtures and household furniture are of such nature that that they would be assumed to originate from a common source were they to be marketed under similar marks). 28 Guernieri Discovey Dep., p. 35. 29 Decsy Testimony Dep., p. 35 (independent sales representative sell opposer’s products to retail lighting showrooms and furniture stores). 30 Decsy Testimony Dep., pp. 35 (independent sales representatives make calls on architects, specifiers and designers to promote opposer’s products), 62 (sales representative distribute catalogs to specifiers and designers). 31 Decsy Testimony Dep., p. 148. Opposition No. 91167800 Opposition No. 91170140 21 5. Table top accessories and candle holders. Applicant seeks to register its marks for table top accessories, namely bowls, platters, and vases, and candle holders. However, opposer asserts that these products are related to its electric lighting fixtures because “when we expand our lighting line, the natural progression is sometimes home decor type items. And although we don’t have furniture or wall decor or table top accessories in all the divisions, they certainly exist in some of the divisions. And at some point in time in the future, it’s an area that we may wish to expand in.”32 In fact, opposer identifies its table and floor lamps, vanities, mirrors, boxes, and candle holders with its AMBIENCE mark.33 We note that since 1935, opposer has not expanded its METROPOLITAN LIGHTING line beyond lighting fixtures, and has identified its accent pieces under another mark. Thus, opposer has longed believed that these different products are best identified by different marks. Also, there is no evidence of any third parties using the same mark to identify lighting fixtures and table top accessories or candle holders. Finally, electric lighting fixtures and table top accessories and candleholders appear to be very different products. In view of the foregoing, opposer has failed to prove that electric lighting fixtures and candle holders are related products. 32 Decsy Testimony Dep., pp. 148-149. 33 Decsy Discovery Dep., pp. 34, 153. Opposition No. 91167800 Opposition No. 91170140 22 B. The similarity or dissimilarity of established, likely- to-continue trade channels and classes of consumers. 1. Opposer’s electric lighting fixtures. Opposer sells its products through lighting showrooms and furniture stores.34 The METROPOLITAN LIGHTING product line is sold in 1,200 retail outlets.35 Also, it is sold through some online retail sales websites.36 To generate sales, however, opposer’s independent sales representatives will make sales calls on architects, specifiers, and designers.37 Opposer provides sales catalogs to its independent sales representatives to distribute to their customers, including designers and specifiers.38 Because opposer’s METROPOLITAN LIGHTING electric lighting fixtures are expensive, opposer targets more affluent and sophisticated consumers.39 Opposer advertises in various magazines including Architectural Digest, House Beautiful, Home Observer, Array, and in Metropolitan Home through the New York Design Center co-op advertising program.40 34 Decsy Discovery Dep., p. 37; Decsy Testimony Dep., p. 35. Opposer does not sell directly to end users. (Decsy Discovery Dep., p. 87). Also, opposer does not sell its METROPOLITAN LIGHTING electric lighting fixtures through its website. (Decsy Discovery Dep., p. 41). 35 Decsy Discovery Dep., p. 40; Decsy Testimony Dep., p. 154. 36 Decsy Discovery Dep., p. 41. 37 Decsy Testimony Dep., p. 35. 38 Decsy Testimony Dep., pp. 62-63. 39 Decsy Discovery Dep., p. 45; Decsy Testimony Dep., p. 38; Turits Testimony Dep., p. 36. 40 Decsy Testimony Dep. p. 123 and Exhibits 111-121; Burns Testimony Dep., pp. 31, 150. Opposition No. 91167800 Opposition No. 91170140 23 2. Electric lighting fixtures and lamps. Because we have found that the parties’ goods are in part identical, with respect to electrical lighting fixtures, and because there are no restrictions in the application, we must presume that applicant’s electrical lighting fixtures are sold in all the normal channels of trade for those goods, including the retail outlets where opposer’s goods are sold, to all the usual purchasers, including the purchasers of opposer’s goods. Thus, we find that the channels of trade and classes of purchasers are the same. Genesco Inc. v. Martz, 66 USPQ2d 1260, 1268 (TTAB 2003) (“Given the in-part (sic) identical and in-part (sic) related nature of the parties’ goods, and the lack of any restrictions in the identifications thereof as to trade channels and purchasers, these clothing items could be offered and sold to the same classes of purchasers through the same channels of trade”); In re Smith and Mehaffey, 31 USPQ2d 1531, 1532 (TTAB 1994) (“Because the goods are legally identical, they must be presumed to travel in the same channels of trade, and be sold to the same class of purchasers”). 3. Furniture. Applicant is developing a licensing program to trade on the goodwill of its METROPOLITAN HOME magazine in the field Opposition No. 91167800 Opposition No. 91170140 24 of interior design, including a line of modern furniture.41 The products will be sold by applicant’s licensees, not by applicant itself.42 Therefore, applicant will not sell the products through its magazine or its website.43 The licensees will sell directly to department stores or retailers.44 The METROPOLITAN HOME furniture collection was introduced at the fall 2006 Furniture Market in High Point, North Carolina, for distributors to buy and sell for retailers; specifically, department stores and higher-end, independent retail chains.45 Applicant is aiming for an affluent customer base.46 In analyzing the intended sales of applicant's METROPOLITAN HOME furniture, we start with the proposition that because applicant’s description of goods does not contain any restrictions or limitations as to channels of trade or classes of consumers, we must presume that applicant’s furniture moves in all channels of trade normal for those products, and that they are available to all classes of purchasers for the listed products. See Hewlett- 41 Guarnieri Discovery Dep., pp. 35, 45 (“Any product that would be a logical extension of the Metropolitan Home trademark”); Burns Discovery Dep., pp. 35, 52; Burns Testimony Dep., pp. 78- 79. 42 Guarnieri Discovery Dep., p. 101; Burns Discovery Dep., pp. 62, 65. 43 Guarnieri Discovery Dep., p. 42; Burns Discovery Dep., p. 41. 44 Guarnieri Discovery Dep., p. 133. 45 Guarnieri Discovery Dep., pp. 42-43; Burns Testimony Dep., p. 83 and Exhibit 33. 46 Guarnieri Discovery Dep., p. 138; Burns Discovery Dep., p. 24. Opposition No. 91167800 Opposition No. 91170140 25 Packard Co. v. Packard Press Inc., 62 USPQ2d at 1004; Octocom Systems, Inc. v. Houston Computers Services Inc., 918 F.2d 937, 16 USPQ2d 1783, 1787 (Fed. Cir. 1990); In re Linkvest S.A., 24 USPQ2d 1716, 1716 (TTAB 1992). The evidence shows that opposer sells its electric lighting fixtures in furniture stores, and that it targets affluent, sophisticated consumers. Applicant’s furniture will be sold in furniture stores, and applicant, also, targets an affluent customer base. Finally, we note that opposer advertises its products in applicant’s METROPOLITAN HOME magazine through the New York Design Center co-op advertising program. Accordingly, we find that applicant’s furniture and opposer’s electric lighting fixtures move in the same channels of trade and are sold to the same classes of customers. 4. Table top accessories and candle holders. There is no evidence or testimony regarding how and to whom table top accessories and candle holders are sold. Even assuming, however, that these products are sold to the same consumers who would buy opposer’s lighting fixtures, opposer did not meet its burden of showing that table top accessories and candle holders move in the same channels of trade as opposer’s electric lighting fixtures. Opposition No. 91167800 Opposition No. 91170140 26 C. The strength of opposer’s mark. Applicant contends that opposer’s mark is inherently weak, and that it has been used extensively in connection with electric lighting fixtures and home furnishings and decorations.47 1. Inherent strength. To support its argument that METROPOLITAN is an inherently weak mark, applicant submitted several dictionary definitions of the word “metropolitan” which means “of, relating to, or typical of a [city].”48 We also find that the following evidence relevant as it relates to the inherent strength of the word “Metropolitan” used as a mark: a. Amazon.com describes a desk tray it sells as having an “Elegant Warm Metropolitan Look.”49 b. Furniture companies have a “Metropolitan” line to identify their modern components.50 c. The name METROPOLITAN LIGHTING was chosen by opposer’s predecessor-in-interest because the company was originally located in New York City, “And New York being a very large metropolitan area, something that everyone 47 Applicant’s Brief, pp. 25-39. 48 Webster’s II New College Dictionary, pp 690-691 (1995) attached as applicant’s Exhibit No. 22. See also applicant’s Exhibit Nos. 21, 23 and 24. 49 Woods Dep., Exhibit 47, Tab 29. 50 Burns Discovery Dep., p. 40. Opposition No. 91167800 Opposition No. 91170140 27 can identify with is where the name was originated.”51 d. John MacDonald, the Executive Vice President of Metropolitan Lighting Design Co., Inc., located in Virginia, selected the trade name Metropoliton Lighting Design Co. because the word “Metropolitan” engenders professionalism and “that you’re contemporary.”52 Mr. MacDonald also testified that “[e]verybody has some type of Metropolitan collection or, you know, those particular names,” specifically referencing LLB Lighting (a Metropolitan fixture) and Kichler.53 e. Gilbert Shapiro, the owner of Urban Archeology, a manufacturer and wholesaler of lighing and bathroom accessories, sells a variety of products identified by a METROPOLITAN mark, including hanging light fixtures and wall sconces.54 He selected the name METROPOLITAN because he “viewed it as more of a city line . . . it just reminded me of Manhattan.”55 51 Decsy Discovery Dep., p. 84. 52 MacDonald Dep., p. 25. 53 MacDonald Dep., p. 33. 54 Shapiro Dep., p. 11. 55 Shapiro Dep., p. 20. Opposition No. 91167800 Opposition No. 91170140 28 f. Robert Pape, the President and CEO of Lighting Partners Jax, and designer, importer and marketer of decorative residential lighting, testified that its predecessor (Hunter Fan Co. through its Kenroy International lighting division) used METROPOLITAN to identify two styles of portable lamps.56 Kenroy used the METROPOLITAN name to engender an “urban appeal” because “Metropolitan is someone who lives in the city or an appeal of someone who lives in a city.”57 g. Third-party registrations:58 Mark Reg. No. Goods METROPOLITAN COLLECTION 2995868 Kitchen sinks, bathroom sinks, bathtub and shower enclosures METROPOLITAN 2812792 Vacuum cleaners, electric fans 56 Pape Dep., p. 14. Mr. Pape was previously employed by his company’s predecessor. (Pape Dep., pp. 9-10). 57 Pape Dep., pp. 18-19. 58 Applicant’s notice of reliance Exhibits 15-20, 26 and 27. All the registrations are on the Principal Register and the right to use the word “metropolitan” is not disclaimed. Third-party registrations may be probative to show the sense in which a term is used in commercial parlance. In other words, they are similar to dictionary definitions. Specialty Brands, Inc. v. Coffee Bean Distributors, Inc., 748 F.2d 669, 223 USPQ 1281, 1285-1286 (Fed. Cir. 1984). See also In re Melville Corp., 18 USPQ2d 1386, 1388 (TTAB 1991) (third-party registrations may demonstrate the meaning of a word to show that there is a commonly understood meaning and the mark conveys that meaning; as a result, multiple registrations comprising a particular word may show that there is an inherent weakness in the word at issue). Opposition No. 91167800 Opposition No. 91170140 29 Mark Reg. No. Goods METROPOLITAN BY PETER BRAMS 2406701 Jewelry THE METROPOLITAN TEA COMPANY 2298374 Kitchen accessories used in connection with tea METROPOLITAN 1419216 Mattresses and box springs METROPOLITAN WINDOW FASHIONS 3111384 Retail store, online retail store and distributorship services in the field of window treatments METROPOLITAN 3265682 Furniture for use in patient rooms and waiting areas of healthcare facilities METROPOLITAN COLLECTION 1725755 Dinnerware, including serving platters and bowls. h. Opposer concedes that “Metropolitan” is used extensively in connection with furniture and home decorating.59 In view of the foregoing, we find that the word “Metropolitan” when used as a trademark suggests an urban or contemporary style. 2. Third-party users.60 59 Decsy Discovery Dep., p. 142. 60 We have not considered the photocopies of the third-party uses of METROPOLITAN in the discovery deposition of Peter Decsy (Exhibits 15-41) because they were not authenticated. Starbucks U.S. Brands LLC v. Ruben, 78 USPQ2d 1741, 1748 (TTAB 2006) (printed excerpts from Internet web sites that trademark applicant sought to introduce into evidence during deposition were not considered because the searches were not conducted by the witness, and the witness could not name the individual who conducted search or testify to search parameters, and therefore the evidence was not properly authenticated). See also Raccioppi v. Apogee, Inc., 47 USPQ2d 1368, 1370-1371 (TTAB 1998) (Internet Opposition No. 91167800 Opposition No. 91170140 30 a. Kenroy International. Robert Pape, a former employee of Hunter Fan Company, testified that Kenroy International, the lighting division of Hunter Fan Company, sold two portable lamps identified by the mark METROPOLITAN: a torchiere and a table lamp.61 Kenroy International sold the METROPOLITAN torchiere from 2001 through 2007, and it sold the table lamp from 2001 through 2005.62 The METROPOLITAN lamps were sold through “lighting showrooms, furniture stores, catalogs, home decorating stores.”63 Although Kenroy International did not actively advertise the METROPOLITAN lamps, they were promoted through showrooms, catalogs, and websites.64 Kenroy International sold “fewer than several hundred pieces per year,”65 and therefore it discontinued the METROPOLITAN line because of poor sales.66 b. Metropolitan Lighting Design Co., Inc. John MacDonald testified on behalf of Metropolitan Lighting Design Co., Inc., a Virginia corporation. Metropolitan Lighting Design was formed in 1986.67 It is a printouts are not the electronic equivalents of printed publications, and do not fall within the parameters of Trademark Rule 2.122(e)). 61 Pape Dep., pp. 14-15. 62 Pape Dep., pp. 15-16. 63 Pape Dep., p. 17. 64 Pape Dep., pp. 19-20. 65 Pape Dep., pp. 26 and 35. 66 Pape Dep., p. 29. 67 MacDonald Dep., p. 10. Opposition No. 91167800 Opposition No. 91170140 31 lighting designer.68 “It provides design services to interior design firms, to architectural firms, and those design services are primarily targeted towards major hotels, five and six-star hotels, restaurants, and condominium and apartment buildings.”69 Specifically, Metropolitan Lighting Design works “with the architect to promote the architectural design of the building to highlight it in any way possible using all current lighting technologies. . . . It also “design[s] lighting fixtures from scratch and have them custom built by a number of custom manufacturers.”70 Mr. MacDonald estimates that Metropolitan Lighting Design Co., Inc. has “probably done 500 to 1,000 lighting design jobs in the past 20 years.”71 Mr. MacDonald is also involved with Metropolitan Lighting Co., Inc., a wholesale lighting distributor. Metropolitan Lighting Co. sells to electrical contractors, builders and developers.72 It purchases products from all major lighting manufacturers, including opposer and opposer’s METROPOLITAN LIGHTING electric lighting fixtures.73 Metropolitan Lighting Co. “does about $10 million a year.”74 68 MacDonald Dep., p. 12. 69 MacDonald Dep., p. 11. 70 MacDonald Dep., p. 12. 71 MacDonald Dep., p. 28. 72 MacDonald Dep., pp. 17-18. 73 MacDonald Dep., pp. 14-15. 74 MacDonald Dep., pp. 28-29. Opposition No. 91167800 Opposition No. 91170140 32 Mr. MacDonald keeps the two companies separate. If Metropolitan Lighting Design Co., Inc. is hired to render services, Metropolitan Lighting Co., Inc. does not sell the lighting products to customers of Metropolitan Lighting Design Co.75 Both companies render their services nationwide.76 Neither company advertises, although Metropolitan Lighting Design Co., Inc. has a website.77 Finally, Mr. MacDonald testified about instances of confusion with opposer based on the similarity of their trade names. Q. Are you aware of any confusion that’s arisen between [opposer’s] use of Metropolitan and your company name? A. The only confusion is on the 800 telephone listing. I’m listed first. Q. So people intending to call Minka will call you because you are listed first? A. No. People intending to call Metropolitan Lighting Fixture Company in New York will call me, and I will just say – they say, “We need one of your fixtures.” And I say, “What is your catalog number?” And then I’ll tell them Metropolitan’s 888 number. I’ve been doing that for years. Q. How many times does that happen? A. It used to happen a lot. It probably only happens two or three times a year right now.78 75 MacDonald Dep., pp. 15-16. 76 MacDonald Dep., p. 15 77 MacDonald Dep., p. 17. 78 MacDonald Dep., pp. 29-30. Opposition No. 91167800 Opposition No. 91170140 33 * * * The only people that have ever made the confusion is when they do it on the 800 number, and then we explain that we’re designers and we’re not the manufacturer.79 Joann Turits, opposer’s New York Showroom Director, testified that she has received purchase orders for products from the “Metropolitan Lighting Company” in Virgina, and at least one customer sent the Virginia company a purchase order meant for opposer.80 c. Urban Archeology. Gilbert Shapiro, the owner of Urban Archeology, a manufacturer and wholesaler of lighting and bathroom accessories, testified that his company sells METROPOLITAN hanging light fixtures, wall sconces, sink bases, toilet paper holders, towel bars, glass shelves,and mirrors.81 Urban Archeology sells its products nationwide. It has approximately 45 distributors and it also sells its products through its showrooms in New York City, Bridgehampton (Long Island), Boston and Chicago.82 Its customers are high-end homeowners, hotels and casinos.83 Urban Archeology first used the METROPOLITAN mark in the late 1970’s.84 Urban Archeology features a METROPOLITAN product in two or three 79 MacDonald Dep., p. 31. 80 Turits Dep., p. 72. 81 Shapiro Dep., pp. 10-11, 14. 82 Shapiro Dep., pp. 9-10, 12, 14. 83 Shapiro Dep. p. 14. 84 Shapiro Dep., p. 20. Opposition No. 91167800 Opposition No. 91170140 34 of its advertisements in six-to-eight regional advertisements in national magazines.85 Mr. Shapiro opined that the reason that there has not been any confusion between his company’s products and opposer’s products is because his customers are architects and designers who focus on the product, not the brand name.86 d. David Woods’ Investigation. David Woods, an intellectual property private investigator, investigated “a listing of citations with regard to third-party usage of the name metropolitan on assorted products.”87 Applicant proffered Mr. Woods’ report regarding the results of his investigation into evidence.88 The following tables are a summary of the admissible evidence in Mr. Woods’ report relating to the goods at issue. Mr. Woods’ report also included other METROPOLITAN marks for other products not recounted here. 85 Shapiro Dep., p. 24. 86 Shapiro Dep., pp. 29, 32, 38. Ms. Turits also testified that her customers do not focus on the brand name. Their purchasing decision is based on the “total design package,” or they simply buy something that they like. (Turits Testimony Dep., p. 123). See also Decsy Testimony Dep., p. 38 (“much of the lighting purchases are based on price points and design or what is most suitable for the intended purpose”); Decsy Discovery Dep., pp. 45 (“They will buy product that fits their decor the best”), 93-94 (customers are trying to find “something that’s suitable for the particular location that they’re trying to fill”). 87 Woods Dep.,p. 4. 88 Woods Dep., Exhibit 47. Opposition No. 91167800 Opposition No. 91170140 35 1. Electrical lighting fixtures. Third-party Mark Product Nova Lamps89 METROPOLITAN 84 inch arc lamp Arteriors Home METROPOLITAN Table lamp Urban Archeology METROPOLITAN Hanging lights, interior sconce, light shade for sconce Wilshire Mfg. Co.90 METROPOLITAN Wall sconce, chandelier Staccy Garcia Inc. METROPOLITAN Chandeliers, table lamps, floor lamp, Bellacor Lighting and Home Furnishings METROPOLITAN Floor lamp, bath fixture, ceiling light wall lamp, wall sconce, hanging lamp, chandelier, wall torchiere Art Specialty Company METROPOLITAN Desk lamp Quoizel METROPOLITAN Flush mount ceiling lights, Flos USA, Inc. METROPOLITAN Torchiere Thomas Lighting METROPOLITAN Sconce, bath fixture, chandelier, light pendant, Capital Lighting Fixture Company METROPOLITAN Chandelier 89 Because Mr. Woods had to go through a convoluted process to find the Nova Lamps METROPOLITAN product, this particular third- party use has little probative value. (Woods Dep., pp. 23-28, Exhibit 47, Tab 7). It is unlikely that any product this difficult to find has any significant market impact because consumers would not go to such lengths to locate the product. 90 These METROPOLITAN lights were found on the Quality Bath website (qualitybatch.com), not the Wilshire website. Opposition No. 91167800 Opposition No. 91170140 36 2. Furniture.91 Third-party Mark Product/Services Metro Office Furniture Rental Inc. METRO Furniture rental services located in New York City Metropolitan Furniture METROPOLITAN FURNITURE Retail furniture store services (Houston, Texas) Metropolitan Furniture Corporation METRO Trade name for a furniture manufacturing company, not used as a trademark.92 Pottery Barn METROPOLITAN COLLECTION Coffee tables, side tables, console tables, Amazon.com METROPOLITAN Folding bookcase (unavailable), chair (ships from and sold by target.com) Target METROPOLITAN Lounge chair, loveseat, sofa, ottoman Morris Home Furnishings METROPOLITAN Dining table and side chairs manufactured by FFDM Braxton Culler METROPOLITAN Collection Sleeper sofa, sofa Stickley Audi & Co. METROPOLITAN Collection Beds, TV consoles, tables, kitchen island, mobile servers, chest of drawers, chairs, buffet 91 The Natuzzi of Italy website was in Italian. (Woods Dep., Exhibit 47, Tab 39). Because it is unlikely that an Italian website is directed toward U.S. consumers, we did not give this website any consideration. There is also a website for Metropolitan Furniture in Panama. (Woods Dep., Exhibit 47, Tab 45). However, we cannot tell if the website is directed toward U.S. consumers, and therefore we did not give this website any consideration. 92 Woods Dep., Exhibit 47, Tab 20. Opposition No. 91167800 Opposition No. 91170140 37 Third-party Mark Product Century Furniture Metro Luxe Poster beds, headboards, chests of drawers, tables, side boards, chairs Passport Furniture METROPOLITAN Desks, chairs, tables, cabinets (sold through Amazon.com)93 Brownstone METROPOLITAN Beds, nightstands, amoires, chests of drawers, dressers, benches Shermag METROPOLITAN COLLECTION Dining room furniture 3. Table top accessories. Third-party Mark Product/Services Lenox, Inc. METROPOLITAN Flatware (discontinued) but still available through websites specializing in replacement pieces94 Target METROPOLITAN Wall clock Howard Miller HOWARD MILLER TRIBECA METROPOLITAN TABLETOP CLOCK Tabletop clock Waterford METROPOLITAN Clocks, chandlesticks GI Designs METROPOLITAN Candleholders Evidence of widespread and significant third-party use of marks containing elements in common with the mark being 93 Mr. Woods could not find any current use of METROPOLITAN by Passport Furniture. He found a cached page at Amazon.com. (Woods Dep., pp. 93-94). Accordingly, we find that there is no evidence that Passport Furniture is currently using the mark METROPOLITAN. 94 Woods Dep., p. 18, Exhibit 47, Tab 4. Opposition No. 91167800 Opposition No. 91170140 38 opposed has been considered in the likelihood of confusion analysis to demonstrate that the common elements have been so extensively used by others that purchasers will rely on other elements of the marks to distinguish source. Carl Karcher Enterprises Inc. v. Stars Restaurant Corp., 35 USPQ2d 1125, 1131 (TTAB 1995). See also NCTA v. American Cinema Editors, 937 F.2d 1572, 19 USPQ2d 1424, 1430 (Fed. Cir. 1991). How purchasers perceive the common element of the marks depends on the extent and intensity of their exposure to the third-party marks. In re The Clorox Co., 578 F.2d 305, 198 USPQ 337, 343 (CCPA 1978). See also Carl Karcher Enterprises Inc. v. Stars Restaurant Corp., 35 USPQ2d at 1131; Tiffany & Co. v. Classic Motor Carriages, 10 USPQ2d 1835, 1840-1841 (TTAB 1989). In other words, applicant has the burden of proving that the third-party uses have made an impact on the relevant public. We have carefully considered the evidence of third- party use, but find that it is not persuasive to reach the result urged by applicant (i.e., that the word “metropolitan” is used so extensively in connection with the goods at issue that consumers will look to the other elements of the mark to distinguish source). Applicant’s best evidence of third-party use are John MacDonald’s Metropolitan Lighting Design Co., Inc. and Metropolitan Lighting Co., Inc. in Virginia, and Gilbert Opposition No. 91167800 Opposition No. 91170140 39 Shapiro’s Urban Archeology’s METROPOLITAN Collection of products. Both companies sell their METROPOLITAN products and services nationally. However, both opposer and John MacDonald have testified regarding instances of confusion because of the use of the name “Metropolitan.” On the other hand, Mr. Shapiro, at Urban Archeology, testified that, in his opinion, there has not been any confusion with opposer because his consumers focus on the product to fit their design requirements, not on the trademark. The testimony regarding the Kenroy International METROPOLITAN lighting product has little probative value because Mr. Pape testified that his company’s predecessor stopped selling METROPOLITAN lighting because of poor sales. For whatever reason, this product did not make a significant impact on the public. The evidence from David Woods’ testimony shows that various companies have identified their products with some variation of a METROPOLITAN trademark or trade name. There is no evidence regarding the extent of the use by third parties, the geographic locations, or the degree to which the public is aware of these products and services. See AMF Inc. v. American Leisure Products, Inc., 474 F.2d 1403, 177 USPQ 268, 270 (CCPA 1973) (listings in trade magazines are similar to third-party registrations because they do not provide any information as to sales, length of use, or Opposition No. 91167800 Opposition No. 91170140 40 customer familiarity). While Mr. Woods’ testimony establishes that numerous third parties have at one point in time used METROPOLITAN as a trademark or trade name, we cannot infer that those uses have been so extensive that the public has become conditioned to distinguish between those uses based on small distinctions among the marks. As indicated above, both opposer and John MacDonald have testified regarding instances of actual confusion because of the similarity of their METROPOLITAN marks and trade names. D. The similarity or dissimilarity of the marks in their entireties as to appearance, sound, connotation and commercial impression. We now turn to the du Pont likelihood of confusion factor focusing on the similarity or dissimilarity of the marks in their entireties as to appearance, sound, connotation and commercial impression. In re E. I. du Pont de Nemours & Co., 177 USPQ at 567. In a particular case, any one of these means of comparison may be critical in finding the marks to be similar. In re White Swan Ltd., 9 USPQ2d 1534, 1535 (TTAB 1988); In re Lamson Oil Co., 6 USPQ2d 1041, 1042 (TTAB 1988). In comparing the marks, we are mindful that where, as here, the goods are in part identical, the degree of similarity necessary to find likelihood of confusion need not be as great as where there is a recognizable disparity between the goods and services. Century 21 Real Estate Corp. v. Century Life of America, 970 Opposition No. 91167800 Opposition No. 91170140 41 F.2d 874, 23 USPQ2d 1698, 1700 (Fed. Cir. 1992); Real Estate One, Inc. v. Real Estate 100 Enterprises Corporation, 212 USPQ 957, 959 (TTAB 1981); ECI Division of E-Systems, Inc. v. Environmental Communications Incorporated, 207 USPQ 443, 449 (TTAB 1980). In addition, in comparing the marks, the test is not whether the marks can be distinguished when subjected to a side-by-side comparison, but rather whether the marks are sufficiently similar in terms of their overall commercial impression so that confusion as to the source of the goods offered under the respective marks is likely to result. San Fernando Electric Mfg. Co. v. JFD Electronics Components Corp., 565 F.2d 683, 196 USPQ 1, 3 (CCPA 1977); Spoons Restaurants Inc. v. Morrison Inc., 23 USPQ 1735, 1741 (TTAB 1991), aff’d unpublished, No. 92-1086 (Fed. Cir. June 5, 1992). The proper focus is on the recollection of the average customer, who retains a general rather than specific impression of the marks. Winnebago Industries, Inc. v. Oliver & Winston, Inc., 207 USPQ 335, 344 (TTAB 1980); Sealed Air Corp. v. Scott Paper Co., 190 USPQ 106, 108 (TTAB 1975). While the marks must be compared in their entireties, in analyzing the similarity or dissimilarity of two marks, there is nothing improper in stating that for rational reasons, more or less weight has been given to a particular Opposition No. 91167800 Opposition No. 91170140 42 feature of a mark. In re National Data Corporation, 753 F.2d 1056, 224 USPQ 749, 751 (Fed. Cir. 1985). This is an important principle in analyzing the similarities in the appearance and sound of the marks at issue because both marks start with the suggestive word “Metropolitan” followed by a descriptive word: METROPOLITAN LIGHTING or METROPOLITAN LIGHTING FIXTURE CO., INC. and METROPOLITAN HOME.95 Thus, the word “metropolitan” is the dominant portion of both marks. The importance of the word “metropolitan” is further highlighted by its position as the first word of the marks. Presto Products Inc. v. Nice-Pak Products, Inc., 9 USPQ2d 1895, 1897 (TTAB 1988) (“it is often the first part of a mark which is most likely to be impressed upon the mind of a purchaser and remembered”). See also Palm Bay Imports Inc. v. Veuve Clicquot Ponsardin, 396 F.3d 1369, 73 USPQ2d 1689, 1692 (Fed. Cir. 2005)(“Veuve” is the most prominent part of the mark VEUVE CLICQUOT because “veuve” is the first word in the mark and the first word to appear on the label); Century 21 Real Estate Corp. v. Century Life of America, supra (upon encountering the marks, consumers must first notice the identical lead word). 95 Applicant agreed to disclaim the exclusive right to use the word “home” in response to the Examining Attorney’s requirement for a disclaimer because the word “home” is descriptive. Opposition No. 91167800 Opposition No. 91170140 43 While the marks are not identical, we find that in terms of appearance and sound, the similarities of the marks outweigh the dissimilarities. Also, we find that the marks have similar meanings and engender similar commercial impressions. As discussed in the previous section, the word “metropolitan” means of, or pertaining to, a city. Accordingly, METROPOLITAN LIGHTING suggests city lighting and the mark METROPOLITAN HOME suggests city home, and the marks both engender a commercial impression relating to an urban environment. In view of the foregoing, we find the similarity of the marks weighs in favor of finding that there is a likelihood of confusion. E. The conditions under which and buyers to whom sales are made, i.e., “impulse” vs. careful, sophisticated purchasing. This du Pont factor focuses on the degree of care consumers use in purchasing the products at issue. For our purposes, the issue of consumer care relates to the degree to which consumers consider the marks, as well as any other information regarding source. Thus, we analyze consumer care based on the role trademarks play in the decision making process and how relevant consumers react to the METROPOLITAN LIGHTING and METROPOLITAN HOME trademarks. In considering the role of consumer care in the likelihood of confusion analysis, we must determine whether the products Opposition No. 91167800 Opposition No. 91170140 44 at issue are sold under circumstances to insure care in discerning the source of the goods. Industrial Nucleonics Corp. v. Hinde, 475 F.2d 1197, 177 UPQ 386, 387 (CCPA 1973). Applicant contends that the circumstances under which lighting fixtures and other home furnishings are purchased minimize the potential for confusion because consumers “can be expected to exercise care, to deliberate and to seek professional assistance prior to purchasing such products. Likewise, these are not impulse purchases and the buyers tend to be sophisticated.”96 Applicant relies, in part, on the testimony of Peter Decsy that opposer’s customers are “more sophisticated” and that opposer’s lighting fixtures are not impulse puchases.97 However, the evidence of record demonstrates that consumers for lighting make their purchases based on factors other than source. Peter Decsy testified that “much of the lighting purchases are based on price points and design or what is most suitable for the intended purpose.”98 [W]here a customer walks in to more of retail-type showroom, they’re going to be looking at price points and [making a] selection on their own, sometimes with the help of an associate from the lighting showroom, whereas the showroom that tends to be catered more to the designer specifier, that end user is 96 Applicant’s Brief, p. 51. 97 Decsy Testimony Dep., p. 38. However, Mr. Decsy also testified that “[t]he end-users that purchase lighting I don’t think are very sophisticated.” (Decsy Discovery Dep., p. 45). 98 Decsy Testimony Dep., p. 38. Opposition No. 91167800 Opposition No. 91170140 45 using the specifier’s or the designer’s learning, knowledge, experience to help select the products that would suit (sic) into their theme or decor.99 In other words, “[t]hey will buy product that fits their decor the best.”100 Ms. Turits, opposer’s New York Showroom Director, testified that her customers do not focus on the brand name. Their purchasing decision is based on the “total design package,” or they simply buy something that they like.101 Gilbert Shapiro, the owner of Urban Archeology, echoed this perceiption testifying that his customers are architects and designers who focus on the product, not the brand name.102 Finally, applicant’s contention that consumers of its home furnishings are discriminating purchasers who would be familiar with applicant’s METROPOLITAN HOME magazine is entitled to little weight because there are no restrictions in applicant’s applications limiting the goods to particular channels of trade or classes of consumers. In re Bercut- Vaandervoort & Co., 229 USPQ 763, 764 (TTAB 1986). Accordingly, applicant’s “degree of consumer care” argument is inconsistent with the description of goods in the applications (i.e., not all lighting fixtures, furniture, 99 Decsy Testimony Dep., p. 39. 100 Decsy Discovery Dep., pp. 45. See also Decsy Discovery Dep., 93-94 (customers are trying to find “something that’s suitable for the particular location that they’re trying to fill”). 101 Turits Testimony Dep., p. 123. 102 Shapiro Dep., pp. 29, 32, 38. Opposition No. 91167800 Opposition No. 91170140 46 and table top accessories are expensive and not all of the potential consumers for such products are sophisticated, discriminating consumers). Because the products at issue in these proceedings may be sold to consumers with diverse backgrounds and varied levels of expertise, no special standard of care is applicable to the conditions of sale factor in our likelihood of confusion analysis. F. Balancing the factors. 1. Lighting fixtures. Because the marks are similar, the goods are in part identical, and there is a presumption that the goods move in the same channels of trade and are sold to the same classes of consumers, we find that applicant’s METROPOLITAN HOME marks for electric lighting fixtures and lamps is likely to cause confusion with opposer’s METROPOLITAN LIGHTING and METROPOLITAN LIGHTING FIXTURE COMPANY marks for electric lighting fixtures. 2. Furniture. Because the marks are similar, the goods are related, and the goods move in the same channels of trade and are sold to the same classes of consumers, we find that applicant’s mark METROPOLITAN HOME for upholstered furniture, picture frames and case goods, namely, chests, night stands, cabinets, dining tables, coffee tables, end tables, desks, beds, headboards and mirrors is likely to Opposition No. 91167800 Opposition No. 91170140 47 cause confusion with opposer’s METROPOLITAN LIGHTING and METROPOLITAN LIGHTING FIXTURE COMPANY marks for electric lighting fixtures. 3. Table top accessories and candle holders. The differences between the goods and lack of evidence in connection with the channels of trade warrant a finding that there is no likelihood of confusion between applicant’s mark METROPOLITAN HOME for table top accessories, namely, bowls, platters, vases, and dinnerware and candle holders and opposer’s METROPOLITAN LIGHTING and METROPOLITAN LIGHTING FIXTURE COMPANY marks for electric lighting fixtures. In reaching these conclusions, we have carefully considered all of the evidence pertaining to the relevant duPont factors, as well as all of the parties’ arguments with respect thereto (including any evidence and arguments not specifically discussed in this opinion). To the extent that we have any doubts regarding the likelihood of confusion, we resolve them, as we must, in opposer's favor. Giant Food, Inc. v. Nation’s Foodservice, Inc., 710 F.2d 1565, 218 USPQ 390, 395 (Fed. Cir. 1983); Carlisle Chemical Works v. Hardman & Holden Ltd., 434 F.2d 1403, 168 USPQ 111, 112 (CCPA 1970). Opposition No. 91167800 Opposition No. 91170140 48 Decision: A. Opposition 91167800 (Serial No. 78200403). 1. The opposition is sustained and registration is refused in Classes 14 and 20. 2. The opposition is dismissed with respect to Classes 11 and 21. B. Opposition No. 91170140 (Serial No. 75810801). 1. The opposition is sustained and registration is refused in Classes 11 and 20. 2. The opposition is dismissed with respect to Class 21. Copy with citationCopy as parenthetical citation