KONINKLIJKE PHILIPS N.V.Download PDFPatent Trials and Appeals BoardMar 27, 202014056152 - (D) (P.T.A.B. Mar. 27, 2020) Copy Citation UNITED STATES PATENT AND TRADEMARK OFFICE UNITED STATES DEPARTMENT OF COMMERCE United States Patent and Trademark Office Address: COMMISSIONER FOR PATENTS P.O. Box 1450 Alexandria, Virginia 22313-1450 www.uspto.gov APPLICATION NO. FILING DATE FIRST NAMED INVENTOR ATTORNEY DOCKET NO. CONFIRMATION NO. 14/056,152 10/17/2013 AART TIJMEN VAN HALTEREN 2011P01306US02 5787 24737 7590 03/27/2020 PHILIPS INTELLECTUAL PROPERTY & STANDARDS 465 Columbus Avenue Suite 340 Valhalla, NY 10595 EXAMINER REYES, REGINALD R ART UNIT PAPER NUMBER 3626 NOTIFICATION DATE DELIVERY MODE 03/27/2020 ELECTRONIC Please find below and/or attached an Office communication concerning this application or proceeding. The time period for reply, if any, is set in the attached communication. Notice of the Office communication was sent electronically on above-indicated "Notification Date" to the following e-mail address(es): katelyn.mulroy@philips.com marianne.fox@philips.com patti.demichele@Philips.com PTOL-90A (Rev. 04/07) UNITED STATES PATENT AND TRADEMARK OFFICE __________ BEFORE THE PATENT TRIAL AND APPEAL BOARD __________ Ex parte AART TIJMEN VAN HALTEREN, JOYCA PETRA WILMA LACROIX, GIJS GELEIJNSE, MARTIN JEROEN PIJL, PRIVENDER KAUR SAINI, MAURITS CLEMENS KAPTEIN, JOSE LUIS GRACIA FERRON, and ROGER HOLMES __________ Appeal 2019-002092 Application 14/056,1521 Technology Center 3600 __________ Before FRANCISCO C. PRATS, RACHEL H. TOWNSEND, and MICHAEL A. VALEK, Administrative Patent Judges. TOWNSEND, Administrative Patent Judge. DECISION ON APPEAL This is an appeal under 35 U.S.C. § 134 involving claims to a computerized method and system of selecting and sending fitness coaching messages, which have been rejected as directed to patent-ineligible subject matter. We have jurisdiction under 35 U.S.C. § 6(b). We affirm. 1 We use the word “Appellant” to refer to “applicant” as defined in 37 C.F.R. § 1.42. Appellant identifies the real party in interest as KONINKLIJKE PHILIPS N.V. (Appeal Br. 2.) Appeal 2019-002092 Application 14/056,152 2 STATEMENT OF THE CASE According to Appellant’s Specification, coaching “is about a purposeful interaction between a coach and the participant(s) being coached with the aim of achieving an agreed goal.” (Spec. 2.) “Without the proper level of personalization and timing, coaching will quickly become inefficient, annoying and consequently is potentially counter-productive.” (Id.) “[O]ne of the main challenges for online coaching is to make the communication sufficiently personalized to the person/participant that is being coached.” (Id.) “[A]ssessing the relevant profile and providing personalized coaching based on this profile for a large number of users increases the workload of a coach. As an effect, the coach does not have adequate time to develop a sufficient level of personalization for each user and still coach a large number of users. Consequently, the cost effectiveness of the coaching solution is affected.” (Id.) Appellant’s invention is directed at a method of coaching using a “system providing a coaching experience to the subject that is dynamic and responsive to current customer responses, behavior, and psychological aspects.” (Id.) Claims 1–20 are on appeal. Claim 1 is representative and reads as follows: 1. A method implemented by a computing resource for promoting a healthy lifestyle to a subject, the method comprising: receiving data, the data comprising any combination of one or more responses by the subject to one or more questions, questions by the subject, or monitored activity of the subject, the monitored activity including a reaction by the subject to a prior message; Appeal 2019-002092 Application 14/056,152 3 maintaining a plurality of user profiles for plural subjects; reviewing, from among the plurality of user profiles, a user profile associated with the subject, wherein the user profile includes a psychological profile comprising at least one modifiable psychological construct and an activity profile comprising behavior data associated with the subject; updating the user profile of the subject based on the received data; using the received data to update a rules database; searching a text fragment database including a collection of text fragments, each of the text fragments comprising at least a portion of a potential personalized message to influence a change in behavior by the subject; selecting, using the updated rules database, at least one of the text fragments from the collection of text fragments based at least in part on at least the updated user profile of the subject, the at least one of the text fragments further selected based on an influencing strategy inferred from the reaction by the subject as effective in influencing the subject; and sending at least one of the text fragments selected in the selecting step to a client device associated with a coach for review, amendment, or forwarding to a client device associated with the subject. (Appeal Br. 33–34.) The following ground of rejection by the Examiner is before us on review: Claims 1–20 under 35 U.S.C. § 101 as directed to non-statutory subject matter. Appeal 2019-002092 Application 14/056,152 4 DISCUSSION Patent-Ineligible Subject Matter The Dispute The Examiner finds that all of the method limitations of claims 1–20 are directed to an abstract idea in and of itself, namely collecting information, analyzing it, and displaying it, and is, thus, patent-ineligible. (Final Action 4–5; Ans. 3.) In particular, the Examiner contends that the step of receiving information is similar to collecting information. (Id.) The steps of maintaining, reviewing, updating, searching, and selecting are similar to that of analyzing information. (Id.) And finally, the sending step is similar to displaying information. (Id.) The Examiner further finds that the additional elements of the claimed method, namely the “computing resource,” the databases, the processor and memory are conventional and carry out well-understood, routine, and conventional activities. (Final Action 5.) The Examiner further finds that these elements “do not add meaningful limitations to the claim identified abstract ideas(s) claimed beyond generally linking the judicial exception to a particular technological environment, that is, implementation via computers.” (Id.) Moreover, the Examiner finds “[t]here is no indication that the combination of elements improves the functioning of a computer or improves any other technology.” (Id.) Rather, explains the Examiner, the method “use[s] conventional computer and network technology to implement the method steps.” (Ans. 5.) The Examiner finds that “[t]he improvement arguably is in the process of communicating [a] specific message to a recipient rather than the computer technology itself.” (Id. at 4.) Appeal 2019-002092 Application 14/056,152 5 Appellant contends that the claims are directed to more than mere collecting information, analyzing it, and displaying because there is selection based on rules, which is not collecting information, and because decision- making is not “neatly categorized into either analysis or collection.” (Appeal Br. 8–9.) Appellant argues that the claims are factually distinct from those in the Electric Power Group case relied on by the Examiner to reject the claims, and that the Examiner has misapplied the principles set out in that case. (Id. at 12–13.) Appellant argues also that, contrary to the Examiner’s position, the improvements made “in the form of personalization in messaging used in online coaching systems/methods” is an improvement to a technological process “made possible by improvements in the claimed ‘computing resource.’” (Id. at 10–11.) For the reasons discussed below, we conclude that the Examiner has the better position. The Analysis The Supreme Court has established a two-step framework for “distinguishing patents that claim laws of nature, natural phenomena, and abstract ideas from those that claim patent-eligible applications of those concepts.” Alice Corp. v. CLS Bank Int’l, 573 U.S. 208, 217 (2014). “First, we determine whether the claims at issue are directed to” a patent-ineligible concept. Id. If so, “we consider the elements of each claim both individually and ‘as an ordered combination’ to determine whether the additional elements ‘transform the nature of the claim’ into a patent-eligible application.” Id. (quoting Mayo Collaborative Servs. v. Prometheus Labs., Inc., 566 U.S. 66, 78–79 (2012)). Appeal 2019-002092 Application 14/056,152 6 Applying the 2019 Revised Patent Subject Matter Eligibility Guidance (“Guidance”), 84 Fed. Reg. 50–57 (January 7, 2019),2 we agree with the Examiner’s conclusion that the claims are addressed to ineligible subject matter. We address representative claim 1. We note that although claim 12 claims a system, it is a system that includes “a memory storing instructions executable by the processor, wherein the instructions when executed by the processor cause the system to” carry out the method steps that are recited in claim 1. (Appeal Br. 36.) STEP 2A, Prong One: Under the Guidance, in determining what concept a claim is “directed to” in step one of the Supreme Court’s two-step framework, we first look to whether the claim recites any judicial exceptions, such as (a) mathematical concepts, (b) methods of organizing human activity including managing personal behavior or interactions between people, and/or (c) mental processes including an observation, evaluation, judgment, or opinion. Guidance, 84 Fed. Reg. at 52, 54 (Step 2A, Prong One). Appellant’s Specification states that “one of the main challenges for online coaching is to make the communication sufficiently personalized to the person/participant that is being coached.” (Spec. 2.) The Specification goes on to note, not that personalization was not being effected by trainers who collect information about their client and mentally evaluate the client 2 “All USPTO personnel are, as a matter of internal agency management, expected to follow the guidance.” Id. at 51; see also USPTO, October 2019 Update: Subject Matter Eligibility 1 (the “October 2019 Update”) (available at https://www.uspto.gov/sites/default/files/documents/peg_oct_2019_ update.pdf). Appeal 2019-002092 Application 14/056,152 7 and what might be a useful personalized response to an activity, but rather, just that assessing the relevant profile and providing personalized coaching based on this profile for a large number of users increases the workload of a coach. As an effect, the coach does not have adequate time to develop a sufficient level of personalization for each user and still coach a large number of users. (Id.) In essence, Appellant’s claims seek to automate pen and paper methodologies to improve the speed of personalizing coaching messages as a business activity. The claim limitations are addressed below. Claim 1 requires eight steps, namely: (1) “receiving data” from the subject or monitored activity of the subject; (2) “maintaining” a database of another type of data about the subject—user profiles of subjects; (3) “reviewing” a user profile; (4) “updating” the user profile “based on the received data”; (5) updating a rules database “using the received data”; (6) “searching” a database that has a collection of text message fragments; (7) “selecting” a text fragment “using the updated rules database”; (8) “sending” the selected text fragment to a “client device” associated with a coach. We find that several of these steps recite mental processes. A claim recites a mental process when the claim encompasses acts people can perform using their minds or pen and paper. See, e.g., CyberSource Corp. v. Retail Decisions, Inc., 654 F.3d 1366, 1372–73 (Fed. Cir. 2011) (determining that a claim whose “steps can be performed in the human mind, or by a human using a pen and paper” is directed to an unpatentable mental process). This is true even if the claim recites that a generic computer component performs the acts. See, e.g., Versata Dev. Grp., Inc. v. SAP Am., Inc., 793 F.3d 1306, 1335 (Fed. Cir. 2015) (“Courts Appeal 2019-002092 Application 14/056,152 8 have examined claims that required the use of a computer and still found that the underlying, patent-ineligible invention could be performed via pen and paper or in a person’s mind.”); see also Guidance, 84 Fed. Reg. at 52 n.14 (“If a claim, under its broadest reasonable interpretation, covers performance in the mind but for the recitation of generic computer components, then it is still in the mental processes category unless the claim cannot practically be performed in the mind.”). Each of the reviewing, searching, and selecting steps involves making determinations based on stored and received information. Such determinations reasonably can be characterized as mental processes in that they are an evaluation or judgment that can be performed in the human mind but for the claimed computer application. Furthermore, maintaining a user profile database and updating it based on received data from the subject or monitored activity data, as well as updating a “rules database” based on received user profile data are activities that can be carried out with a pencil and paper. That the “rules” are provided in a database and are used by the computer to make a selection does not mean that these same rules cannot be stored by a coach using pen and paper and reasonably applied in the mind of a coach in an analysis of what would be an appropriate personalized message for a client. Appellant describes the invention recited in claim 1 as “more than mere collecting or analyzing – there is rules-based selection processing recited to personalize the messaging . . . . Selections based on rules is not collecting information –it is determining information in an intelligent way.” (Appeal Br. 9.) Appellant further argues “even assuming arguendo rules processing involves an analysis of data, there is decision-making that simply Appeal 2019-002092 Application 14/056,152 9 cannot be neatly categorized into either analysis or collection.” (Id.) Appellant’s description that the collected information is selected by a determination that is made in an intelligent way does not differentiate the process as being more than collection of data and analysis thereof. That the personalized message selected is based on rules that take into account collected data about the client does not avoid the fact that a mental process is being performed, i.e., data about the subject is collected and analyzed to inform selection of a particular text message or message type to be sent to that subject in much the same way that one would consider the context of their prior communications with a person when formulating their next message.3 Indeed, such contextual analysis is a quintessential mental process that human’s regularly perform using their brains. “That purely mental processes can be unpatentable, even when performed by a computer, was precisely the holding of the Supreme Court in Gottschalk v. Benson.” CyberSource Corp., 654 F.3d at 1373, 1375; Elec. Power Grp., LLC v. Alstom S.A., 830 F.3d 1350, 1354 (Fed. Cir. 2016) (“[A]nalyzing information by steps people go through in their minds, or by mathematical algorithms, without more, [is characterized] as essentially mental processes within the abstract-idea category.”) 3 Furthermore, we note that the claim does not recite any particular rules for performing this analysis, nor require a particular way of analyzing the data using the rules database to select a text fragment. The Specification also does not elucidate the particulars in this regard. (See Spec. 9 (explaining without specificity that “inference rules,” which “may be generated manually” or “may be created automatically” are used “to propose the at least one personalized message to the human coach”).) Appeal 2019-002092 Application 14/056,152 10 We conclude that “with the exception of generic computer- implemented steps, there is nothing in the claims themselves that foreclose the[] [computer implemented steps] from being performed by a human, mentally or with pen and paper.” Intellectual Ventures I LLC v. Symantec Corp., 838 F.3d 1307, 1318 (Fed. Cir. 2016). In light of the above, we conclude that claim 1 recites mental processes which are abstract ideas, and thus, we proceed to the next step of the eligibility analysis. STEP 2A, Prong Two: In the Prong Two analysis, we examine whether there are additional elements beyond the judicial exception that integrate it into a practical application. That is we look to the claim to see if there are additional elements that “apply, rely on, or use the judicial exception in a manner that imposes a meaningful limit on the judicial exception.” Guidance, 84 Fed. Reg. at 54. Claim 1 requires a generic computer element, “a computing resource,” that performs normal computer functionality, i.e., receive information, store information, and process information, and that is used as a tool to perform the abstract idea. One of the examples in which a judicial exception has been found not to be integrated into a practical application is when “[a]n additional element . . . merely includes instructions to implement an abstract idea on a computer, or merely uses a computer as a tool to perform an abstract idea.” Guidance, 84 Fed. Reg. at 55. We find no indication in the Specification, nor does Appellant direct us to any indication therein, that the operations recited in independent claim 1 require any specialized computer hardware or software or that the claimed invention is implemented using Appeal 2019-002092 Application 14/056,152 11 other than generic computer components to perform generic computer functions. See DDR Holdings, LLC v. Hotels.com, L.P., 773 F.3d 1245, 1256 (Fed. Cir. 2014) (“[A]fter Alice, there can remain no doubt: recitation of generic computer limitations does not make an otherwise ineligible claim patent-eligible.”). To the contrary, the Specification describes the “computing resource” that implements the method at a very high level of abstraction, noting that it “includes a processor 107c and a memory 108c that stores an application[;]” it “may be a server, computer or another device providing computing capability.” (Spec. 3.) The Specification further states: as the term processor is used herein, a processor may include use of a single integrated circuit (IC), or may include use of a plurality of integrated circuits or other components connected, arranged or grouped together, such as controllers, microprocessors, digital signal processors, parallel processors, multiple core processors, custom ICs, application specific integrated circuits, field programmable gate arrays, adaptive computing ICs, associated memory, such as and without limitation, RAM, DRAM and ROM, and other ICs and components. (Id. at 5.) With respect to the memory, the Specification states “[a] memory 108 may include both volatile and/or nonvolatile memory and data storage components.” (Id.) Even the client device to which a text fragment is to be sent is described in the Specification at a very high level of abstraction. Like the computing resource, it includes a processor and memory (Spec. 4) and the client device “may include, for example, a processor-based system such as a computer system” where the computer system “may be embodied in the form of a desktop computer, a laptop computer, a personal digital assistant, a Appeal 2019-002092 Application 14/056,152 12 mobile device, a cellular telephone, a smart phone, a set-top box, a music player, a web pad, a tablet computer system, a gaming console, or other devices with like capability” (id.). The Specification explains that “[t]he client device 102b may be used by the human coach to send the at least one personalized message either automatically or manually upon confirmation, selection and/or amendment.” (Id. at 6.) The Specification further describes the databases that hold the user profiles, the text fragments, and the rules, as conventional databases that are stored in the computer memory of the computer resource. (See Spec. 5 (the memory may include fact database that includes user profiles), 8 (the memory may include a text fragment database), and 9 (the memory may further include a rules database).) Furthermore, these databases perform the conventional activity of storing data and allowing for stored data to be accessed and updated. For example, the Specification explains that the fact database with the user profiles is updated by a human or by machine learning. (Id. at 8.) The text fragment database is described as including “a collection of standardized text fragments.” (Id. at 6.) The rules database is described as containing “inference rules, and/or an inference engine 120 including inference evaluation instructions for evaluating inference rules” where the inference rules “are pairs of condition and action.” (Id. at 9.) The condition simply “defines which facts from the fact database 112 must hold for an action to be executed” where the action is the type of message text to propose or a specific message to construct from the stored text fragments. (Id.) Besides the generic computer components recited in claim 1, this claim includes two steps that are not part of the recited mental processes. In Appeal 2019-002092 Application 14/056,152 13 particular, claim 1 recites a “receiving data” step where information related to the subject is collected and a “sending” step where the at least one text fragment selected using the rules database and the identified mental process steps recited in the claim is sent to a client device. These receiving and sending steps are simply data gathering and outputting results of the data analysis. They do not apply, rely on, or use the judicial exception in a manner that imposes a meaningful limit on the judicial exception. Both are reasonably characterized as insignificant extra-solution activity. Guidance, 84 Fed. Reg. at 55; see also MPEP § 2106.05(g); see SAP Am., Inc. v. InvestPic LLC, 898 F.3d 1161, 1167 (Fed. Cir. 2018) (“[M]erely presenting the results of abstract processes of collecting and analyzing information, without more (such as identifying a particular tool for presentation), is abstract as an ancillary part of such collection and analysis.” (citation omitted)). The Supreme Court states: “the prohibition against patenting abstract ideas ‘cannot be circumvented by attempting to limit the use of the formula to a particular technological environment’ or [by] adding ‘insignificant postsolution activity.”’ Bilski v. Kappos, 561 U.S. 593, 611– 12 (2010), (quoting Diamond v. Diehr, 450 U.S. 175, 191–92 (1981)); Elec. Power Grp., 830 F.3d at 1353 (holding that “collecting information, analyzing it, and displaying certain results of the collection and analysis” are “a familiar class of claims ‘directed to’ a patent ineligible-concept”). We find that the claim does not have the specificity required to transform it “from one claiming only a result to one claiming a way of achieving it.” SAP Am., 898 F.3d at 1167. Appellant contends that the claimed process is an improved technological process “made possible by improvement in the claimed Appeal 2019-002092 Application 14/056,152 14 ‘computing resource,’” and are patent eligible for that reason, like the claims in Diehr. (Appeal Br. 10.) That “on-line coaching is not possible without computing resources operating in one or more networks,” as Appellant asserts (id.), does not establish that the claimed process improves technology or is a technological process. We do not find anything of record, short of attorney argument (id. at 10–11), that attributes any improvement in computer technology and/or computer functionality to the claimed invention. At most the recited method makes the trainer more efficient, not the computer. Such an invention “is not a technical solution to a technical problem.” See Trading Techs. Int’l, Inc. v. IBG LLC, 921 F.3d 1084, 1090 (Fed. Cir. 2019) (“This invention makes the trader faster and more efficient, not the computer. This is not a technical solution to a technical problem.”); OIP Techs., Inc. v. Amazon.com, Inc., 788 F.3d 1359, 1363 (Fed. Cir. 2015) (“[R]elying on a computer to perform routine tasks more quickly or more accurately is insufficient to render a claim patent eligible”). Claim 1 uses the ordinary capabilities of a computer to automate what previously has been done by a trainer.4 This is not enough to integrate the 4 Although the claimed method uses rules to automate the process of personalized messages that was previously performed by the trainer without automation assistance, we do not find this sufficient to establish patent eligibility. In McRO, Inc. v. Bandai Namco Games America, Inc., 837 F.3d 1299 (Fed. Cir. 2016), the claimed process used a combined order of specific rules that rendered information in a specific format that was applied to create a sequence of synchronized, animated characters. McRO, 837 F.3d at 1315. The claimed invention improved how a physical display operated to produce better quality images. See SAP Am., 898 F.3d at 1167 (distinguishing McRO). Here, the claim recites generic computer implementation and there is no improvement to any display mechanism as was the case in McRO. Appeal 2019-002092 Application 14/056,152 15 underlying abstract idea into a practical application. The Federal Circuit has held that “mere automation of manual processes using generic computers does not constitute a patentable improvement in computer technology.” Credit Acceptance Corp. v. Westlake Servs., 859 F.3d 1044, 1055 (Fed. Cir. 2017). Furthermore, contrary to Appellant’s contention (Appeal Br. 14; Reply Br. 3), claim 1 is not analogous to the claims found eligible in DDR Holdings. In DDR Holdings, the Federal Circuit determined that the claims addressed the problem of retaining website visitors who, if adhering to the routine, conventional functioning of Internet hyperlink protocol, would be transported instantly away from a host’s website after clicking on an advertisement and activating a hyperlink. DDR, 773 F.3d at 1257. The claimed invention in DDR Holdings provided for the computer network not to operate in its normal, expected manner; the claimed invention in DDR generated and directed the visitor to a hybrid page that presented: (1) product information from the third party, and (2) the visual “look and feel” elements from the host website. DDR, 773 F.3d at 1258–59. Contrary to Appellant’s argument (Appeal Br. 14), claim 1 at issue here is not similarly addressing a problem specifically arising in the realm of computer networks and solving that technological problem. That the issue of personalization does not arise if coaching is performed in person rather than using computers5 (id.) does not explain how the invention overcomes a 5 Nor do we agree with the premise of Appellant’s argument. If “personalization” is not an issue when coaching is done face-to-face or over the phone, it is at least in part because the trainer is performing the recited Appeal 2019-002092 Application 14/056,152 16 problem that is “rooted” in computer “technology.” The problem Appellant’s invention addresses, as noted above, is that personalizing messages to many clients is time consuming for a trainer and not cost efficient. (Spec. 2.) That is a business problem. Appellant’s claim merely recites the abstract idea of communicating personalized text messages selected from a database as applied to the environment of the Internet. This claim is akin to those the Federal Circuit reviewed in DDR as patent- ineligible abstract ideas where the “claims in substance were directed to nothing more than the performance of an abstract business practice on the Internet or using a conventional computer.” DDR, 773 F.3d at 1256 (citing, inter alia Alice, 573 U.S. at 224, Ultramercial, Inc. v. Hulu, LLC, 772 F.3d 709, 715–16 (Fed. Cir. 2014), buySAFE, Inc. v. Google, Inc., 765 F.3d 1350, 1355 (Fed. Cir. 2014), Accenture Glob. Servs., GmbH v. Guidewire Software, Inc., 728 F.3d 1336, 1344–45 (Fed. Cir. 2013)). Furthermore, for the same reasons discussed above, the additional elements recited in claim 1 that are not part of the mental processes, considered as an ordered combination, do not (1) improve the functioning of a computer or other technology, (2) are not applied with any particular machine (except for generic computer parts), (3) do not effect a transformation of a particular article to a different state, and (4) are not applied in any meaningful way beyond generally linking the use of the judicial exception to a particular technological environment, such that the mental processes in their head to provide personalized communication to their client. Appeal 2019-002092 Application 14/056,152 17 claim as a whole is more than a drafting effort designed to monopolize the exception. See MPEP §§ 2106.05(a)–(c), (e)–(h). In sum, we find that the claimed invention does not integrate the abstract idea into a “practical application,” as that phrase is used in the Guidance. See Guidance, 84 Fed. Reg. at 55. We next turn to the second step of the Alice analysis, i.e., whether the claim includes an “inventive concept.” STEP 2B Step 2B requires that we look to whether the claim, that we have determined above to set forth the judicial exception of an abstract idea, “[a]dds a specific limitation [beyond the judicial exception that is] not well- understood, routine, conventional in the field.” Guidance 84 Fed. Reg. at 56; MPEP § 2106.05(d)). As discussed above, the Specification describes the computing resource and profile and rules database as generic components that perform generic functions. In other words, these additional elements that are not the abstract idea are well-understood, routine, and conventional. As Appellant’s Specification makes clear, the receiving of information about the subject and his or her activity was something that a trainer was already engaged in though the trainer may not have stored that information electronically. (Spec. 1–2.) The sending limitation recited in Appellant’s claim includes sending the selected at least one text fragment to a client device associated with the subject. Appellant’s Specification indicates that the sending of a personalized message based on subject profile information was something Appeal 2019-002092 Application 14/056,152 18 that was part of the prior art (id.), even though the subject profile information may not have been stored in a computer database. Thus, considered individually and as an ordered combination, the limitations that are beyond the judicial exceptions merely instruct the practitioner to implement the abstract idea with high-level, generic technology executing generic functions, i.e., conventional technology, and to perform conventional steps of data gathering and sending a personalized communication. To the extent the Appellant argues that the invention is not directed to an abstract idea and effects an improvement to technology because it is novel over the prior art (see Reply Br. 3), an abstract idea does not transform into an inventive concept just because the prior art does not disclose or suggest it. See Mayo, 566 U.S. at 78. In light of the foregoing, we affirm the Examiner’s rejection that claim 1 is directed to patent-ineligible subject matter. Appellant has not argued claims 2–20 separately. These claims, therefore, fall with claim 1. 37 C.F.R. § 41.37(c)(1)(iv). DECISION SUMMARY In summary: Claims Rejected 35 U.S.C. § Reference(s)/Basis Affirmed Reversed 1–20 101 1–20 AFFIRMED Copy with citationCopy as parenthetical citation