Facebook, Inc.Download PDFPatent Trials and Appeals BoardAug 3, 20212020001747 (P.T.A.B. Aug. 3, 2021) Copy Citation UNITED STATES PATENT AND TRADEMARK OFFICE UNITED STATES DEPARTMENT OF COMMERCE United States Patent and Trademark Office Address: COMMISSIONER FOR PATENTS P.O. Box 1450 Alexandria, Virginia 22313-1450 www.uspto.gov APPLICATION NO. FILING DATE FIRST NAMED INVENTOR ATTORNEY DOCKET NO. CONFIRMATION NO. 14/583,311 12/26/2014 Benjamin Leon Grol-Prokopczyk 1360F0042 6906 110828 7590 08/03/2021 Kacvinsky Daisak Bluni PLLC (1360) 2601 Weston Parkway Suite 103 Cary, NC 27513 EXAMINER BOUSTANY, JIHAD KAMAL ART UNIT PAPER NUMBER 2459 NOTIFICATION DATE DELIVERY MODE 08/03/2021 ELECTRONIC Please find below and/or attached an Office communication concerning this application or proceeding. The time period for reply, if any, is set in the attached communication. Notice of the Office communication was sent electronically on above-indicated "Notification Date" to the following e-mail address(es): Docketing@kdbfirm.com kpotts@kdbfirm.com mfitzsimmons@kdbfirm.com PTOL-90A (Rev. 04/07) UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE PATENT TRIAL AND APPEAL BOARD Ex parte BENJAMIN LEON GROL-PROKOPCZYK, DAVID HARRY GARCIA, and LIOR BERRY Appeal 2020-001747 Application 14/583,311 Technology Center 2400 BEFORE JAMES B. ARPIN, GREGG I. ANDERSON, and AMBER L. HAGY, Administrative Patent Judges. ANDERSON, Administrative Patent Judge. DECISION ON APPEAL STATEMENT OF THE CASE Pursuant to 35 U.S.C. § 134(a), Appellant1 appeals from the Examiner’s decision to reject claims 1–21, all of the pending claims. We have jurisdiction under 35 U.S.C. § 6(b). We affirm. 1 Appellant refers to “applicant” as defined in 37 C.F.R. § 1.42(a). Appellant identifies the real party in interest as Facebook, Inc. Appeal Brief (“Appeal Br.”) 2, filed September 24, 2019. Appeal 2020-001747 Application 14/583,311 2 CLAIMED SUBJECT MATTER The claims are directed to Techniques for Prompting Communication Among Users of a Social Network. Spec.,2 Title. The Specification describes a need for users of a social network to communicate by “a messaging application associated with the social network.” Id. ¶ 32. “Communications may be between individual users, or may be conducted as group messages including a plurality of users.” Id. Information, like a trending news story, may be of interest to one or more other users and be used to “‘spark’ a conversation between users.” Id. The users may not know that other users are interested in the news story. Id. Similarly, a special event, like a birthday, may be of interest, and a reminder may be provided along with the ability to send a message. Id. Claim 1, along with claims 8 and 15, is an independent claim. Claim 1, reproduced below, is illustrative: 1. A computer-implemented method, comprising: detecting user interactions of a plurality of users in a social graph with an information unit in the social graph; storing an association between each user and the information unit based on the interactions between each user and the information unit; determining correlations between the users, the correlations based on one or more coefficients describing the stored association between each user and the information unit, 2 “Spec.” refers to the Specification filed December 26, 2014; “Final Act.” to refer to the Final Office Action mailed July 10, 2019; “Ans.” refers to the Examiner’s Answer mailed November 5, 2019; and “Reply Br.” refers to the Reply Brief filed January 6, 2020. Appeal 2020-001747 Application 14/583,311 3 each coefficient calculated based on one or more weighted factors, the factors including actions of each user while interacting with the information unit and a social graph relationship between each user and the information unit; displaying a badge prompting a particular user to communicate with one or more other users regarding the information unit based on the correlations, the badge comprising a graphic representation of the information unit on which the correlations between the users was determined; and initiating a communication with the one or more other users, by a messaging component, in response to a selection of the prompt by the particular user. Appeal Br. 10. REFERENCES The Examiner relies on the following references: Name Reference Date Spiegel US Patent No. 8,060,463 B1 Nov. 15, 2011 Shartzer US Patent App. Pub. 2014/0181690 A1 June 26, 2014 REJECTION Claims 1–21 are rejected as obvious under 35 U.S.C. § 103 over the combined teachings of Spiegel and Shartzer. Final Act. 3–16. OPINION The Examiner finds independent claim 1 is representative of independent claims 1, 8, and 15. Ans. 3. Appellant does not dispute the finding and argues its arguments regarding claim 1 “apply equally to claims 8 and 15.” . Appeal Br. 4. We also analyze the arguments as they relate to claim 1. The following issues are raised in the Appeal Brief. Appeal 2020-001747 Application 14/583,311 4 Issue 1: Does Spiegel teach or suggest “determining correlations between the users, the correlations based on one or more coefficients describing the stored association between each user and the information unit, each coefficient calculated based on one or more weighted factors, the factors including actions of each user while interacting with the information unit and a social graph relationship between each user and the information unit” (“determining limitation”), as recited in claim 1? Appeal Br. 4–6; Reply Br. 2–3. The Examiner finds the “determining limitation” is taught or suggested by Spiegel’s teaching of “recording the user-generated events in a repository of event data in association with the particular user performing the interaction.” Final Act. 3 (citing Spiegel, 3:34–49). Appellant disputes the Examiner’s finding and argues Spiegel fails to “teach coefficients that describe a stored association between users and information units.” Appeal Br. 4 (heading A.). According to Appellant, Spiegel teaches “similarity between specific pairs of users” and “degrees to which the items are purchased or otherwise selected by two users are similar.” Id. at 4–5 (citing Spiegel, 5:50–51, 5:45–46). Appellant concludes, “there is no teaching of coefficients describing the relationship between each user and an information unit (i.e. between a user and an item).” Id. at 5 (emphasis omitted). In the Answer, the Examiner responds by pointing out that Spiegel applies weights to user actions. Ans. 4. For example, weights may be based on the price of a purchased item, which weights are “clearly an association between the user performing the action and the information unit (the product),” which is the claimed “coefficient.” Id. (citing Spiegel, 5:66–6:17, 3:34–49). The Examiner finds that the popularity level of a purchased item may, in addition to price, form a basis for assigning a weight “based upon Appeal 2020-001747 Application 14/583,311 5 one or more types of user actions ‘of a population of users.’” Id. at 4–5 (citing Spiegel, 6:13–17). The Examiner finds: One of ordinary skill in the art would understand that if every user “of the population of users” directly affects the weighting of each individual action, “a social graph relationship” (between each individual user and the community) to each “the item” is clearly a factor in the weighting of the event. Id. at 5. In its Reply, Appellant argues, “Spiegel lacks a teaching of determining correlations between the users based on their relationship with the common information unit and using the correlations to indicate a potential interest of the users communicating with each other regarding the common information unit.” Reply Br. 2. Appellant further argues Spiegel teaches only an association between the user and the information unit. Id. at 2–3. Appellant points to the example of an event, like a concert, where two users are related to the concert, or “information unit,” and communicate based on that event and not based on the relationship between the users. Id. at 3. We are not persuaded that Spiegel does not teach or suggest the determining limitation because it “lacks a teaching of determining correlations between the users.” See Reply Br. 2. As the Examiner finds, all three elements of the determining limitation are taught by Spiegel. Ans. 4– 5. The three elements are: 1) a “stored association between each user and the information unit”; 2) a weighted coefficient for different factors; and 3) the weighted factors include “actions of each user while interacting with the information unit” and a social graph reflecting the relationship between the user and the information unit. Id. Appeal 2020-001747 Application 14/583,311 6 As to the third element, we are not persuaded by Appellant’s argument based on the Specification’s description of a “social graph” depicting that “relationships between information units (represented by nodes in the graph) are represented by edges between the nodes.” See Appeal Br. 5–6 (citing Spec. ¶ 76). We agree with the Examiner that this feature is not recited in claim 1. Ans. 5. We are also not persuaded by Appellant’s overarching argument that Spiegel “lacks a teaching of determining correlations between the users based on their relationship with the common information unit and using the correlations to indicate a potential interest of the users communicating with each other regarding the common information unit.” Reply Br. 2. Spiegel describes how the “collected browse/search event data is one type of information that may be taken into consideration in matching users with other users and/or user communities.” Spiegel, 3:34–49 (emphasis added). As a result of the matching, the users may contact each other, as the Examiner finds is illustrated in Spiegel Figure 2B. See Final Act. 4. We agree with the Examiner that “Spiegel teaches using every conceivable relationship . . . between each user and every other user with a particular information unit as part of the weighting factor, since every single user’s event with the item attributes to the weight of each individual event.” Ans. 6 (emphasis added) (citing Spiegel, 6:13–17). We agree with the Examiner’s finding that Spiegel teaches “determining correlations between users.” See Final Act. 4; Ans. 4–5. We are, therefore, not persuaded of Examiner error in the finding that Spiegel teaches or suggests the “determining limitation.” Appeal 2020-001747 Application 14/583,311 7 Issue 2: Does the combination of Spiegel and Shartzer teach or suggest “displaying a badge prompting a particular user to communicate with one or more other users regarding the information unit based on the correlations, the badge comprising a graphic representation of the information unit on which the correlations between the users was determined” (“displaying a badge limitation”), as recited in claim 1? Appeal Br. 6–7. The Examiner finds the “displaying a badge limitation” is taught or suggested by Spiegel’s Figure 2B,3 which, along with other disclosures from Spiegel, teaches “[i]f a searcher clicks on ‘why selected,’ the matching service returns a web page (not shown) with information about why this user was selected to recommend.” Final Act. 4 (citing Spiegel, 9:3–16, Fig. 2B); see also id. (citing Spiegel, 3:3–49, 6:24–37). Appellant responds: However, the claims of the present application specifically state that the badge itself provides a graphic indication of the information unit which correlates the users. For example, the sports icons shown as reference 704-a in FIG. 7A of the application indicates that the users have been correlated based on an interest in a sports-related information item. Just by glancing at this badge, the user is able to see that the uses are correlated by their interest in an article (i.e., an information unit) relating to sports. However, the “why selected?” link shown in FIG. 2B of Spiegel is unable to convey the same information unless the link is selected, whereupon an additional webpage is displayed showing the reason for the selection of the user. Appeal Br. 6. The Examiner reproduces Figure 2B of Spiegel and finds that the recited “badge” displays unique user names as well as a location for each 3 Fig. 2B “illustrates an example search results page for a people search.” Spiegel, 2:28–29. Appeal 2020-001747 Application 14/583,311 8 user, which is the recited “information unit,” and thus reads on Spiegel’s search results page. Ans. 8–9 (citing Spiegel, 6:24–37, 9:3–16, Fig. 2B). Appellant also argues Spiegel’s “why selected” link is not a prompt. Appeal Br. 6. Rather, according to Appellant, the link is a web page showing why a user was selected and will not “initiate a communication between the users.” Id. at 6–7. The Examiner finds that Appellant does not explain why “selecting” as taught by Spiegel is not a “prompt” as recited. Ans. 8–9. Appellant’s last argument is directed to the recited “graphical representation.” Appeal Br. 7. Appellant agrees that Shartzer, which is relied on by the Examiner, “teaches graphical elements representative of a user interest.” Id.; see also Final Act. 5 (citing Shartzer ¶ 27 for “graphical representation” element). Appellant argues, however, that Shartzer does not teach “that the graphical representation of the badge be representative of a particular information unit in the social graph which correlates to users together.” Id. The Examiner responds that Spiegel is relied on for the correlation between users and information units, and that Appellant’s argument does not respond to the combined teachings of Spiegel with Shartzer. Ans. 9–10. We are not persuaded by the Appellant’s arguments. Appellant does not respond persuasively to the Examiner’s findings with respect to the “displaying a badge limitation.” See generally Reply Br.; Final Act. 5; Ans. 8–10. We adopt the Examiner’s findings here, and we are persuaded that the combined teachings of Spiegel and Shartzer teaches the “displaying a badge limitation.” Appeal 2020-001747 Application 14/583,311 9 Issue 3: Does Spiegel teach or suggest “initiating a communication with the one or more other users, by a messaging component, in response to a selection of the prompt by the particular user” (“initiating limitation”), as recited in claim 1? Appeal Br. 7–8. The Examiner finds the “initiating limitation” is taught or suggested by Spiegel’s teaching of “notifying users and providing a messaging option to communicate [] making a selection on a user to contact accesses a form to send a message and conveying that message to the selected user.” Final Act. 4–5 (citing Spiegel, 6:24–37, 9:17–25). Appellant argues the initiating limitation requires that “the graphic displayed by the badge be a representation of the information unit on which the correlation between the users was determined.” Appeal Br. 7. Further, Appellant argues Spiegel does not teach that “the graphical representation of the badge be representative of a particular information unit in the social graph which correlates [two] users together.” Id. We agree with the Examiner’s findings and adopt them for this decision. See Ans. 10. As discussed above in connection with the “displaying a badge limitation,” Spiegel’s Figure 2B illustrates a prompt for communication between two users when the “why selected?” link is selected. As discussed above, the location of particular users is an example of a shared event that “prompts communication between two users.” See id. Appellant does not respond persuasively to the Examiner’s findings with respect to the “initiating limitation. See generally Reply Br. We adopt the Examiner’s findings here, and we are persuaded that Spiegel teaches or suggests the “initiating communication limitation.” Appeal 2020-001747 Application 14/583,311 10 CONCLUSION As discussed above, independent claim 1 is representative, and the analysis above applies to independent claims 8 and 15. The rejection of claims 1, 8, and 15 is sustained. None of dependent claims 2–7, 9–14, and 16–21 is separately argued; and the rejection of those claims is also sustained. We sustain the Examiner’s rejection of claims 1–21 as obvious over the combined teachings of Spiegel and Shartzer. DECISION SUMMARY In summary: Claims Rejected 35 U.S.C. § Reference(s)/Basis Affirmed Reversed 1–21 103 Spiegel, Shartzer 1–21 TIME PERIOD FOR RESPONSE No time period for taking any subsequent action in connection with this appeal may be extended under 37 C.F.R. § 1.136(a). See 37 C.F.R. § 1.136(a)(1)(iv). AFFIRMED Copy with citationCopy as parenthetical citation