Ex Parte Bastide et alDownload PDFPatent Trial and Appeal BoardOct 4, 201713898342 (P.T.A.B. Oct. 4, 2017) Copy Citation United States Patent and Trademark Office UNITED STATES DEPARTMENT OF COMMERCE United States Patent and Trademark Office Address: COMMISSIONER FOR PATENTS P.O.Box 1450 Alexandria, Virginia 22313-1450 www.uspto.gov APPLICATION NO. FILING DATE FIRST NAMED INVENTOR ATTORNEY DOCKET NO. CONFIRMATION NO. 13/898,342 05/20/2013 Paul R. Bastide RSW920130054US1 3072 75949 7590 IBM CORPORATION C/O: Fabian Vancott 215 South State Street Suite 1200 Salt Lake City, UT 84111 10/06/2017 EXAMINER NGANKAM, PATRICK F ART UNIT PAPER NUMBER 2454 NOTIFICATION DATE DELIVERY MODE 10/06/2017 ELECTRONIC Please find below and/or attached an Office communication concerning this application or proceeding. The time period for reply, if any, is set in the attached communication. Notice of the Office communication was sent electronically on above-indicated "Notification Date" to the following e-mail address(es): patents @ fabianvancott.com PTOL-90A (Rev. 04/07) UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE PATENT TRIAL AND APPEAL BOARD Ex parte PAUL R. BASTIDE, MATTHEW E. BROOMHALL, and ROBERT E. LOREDO (Applicant: International Business Machines Corporation) Appeal 2017-004176 Application 13/898,342 Technology Center 2400 Before MICHAEL J. STRAUSS, BETH Z. SHAW, and DAVID J. CUTITTAII, Administrative Patent Judges. CUTITTA, Administrative Patent Judge. DECISION ON APPEAL This is an appeal under 35 U.S.C. § 134(a) from the Examiner’s decision rejecting claims 1—13 and 15—20, all of the pending claims of the application.1 This appeal is related to an appeal (2017-004174) for co pending application 13/900,238. Appeal Br. 3. We have jurisdiction under 35 U.S.C. § 6(b). We affirm. 1 Claim 14 is canceled. Appeal Br. 4. Appeal 2017-004176 Application 13/898,342 STATEMENT OF THE CASE According to Appellant, the application relates to “embedding actionable content in electronic messages.” Spec. 12.2 Claims 1, 9, and 17 are independent. Claims 1, 4, and 9 are representative and are reproduced below with disputed limitations italicized: 1. A computer program product for embedding actionable content in electronic communication, comprising: a computer readable storage device comprising computer readable program code embodied therewith, said computer readable program code comprising program instructions that, when executed, causes a processor to: associate an embedding gadget with an electronic message; and modify said electronic message based on said embedding gadget, wherein modification of said electronic message comprises: retrieving content of an embedded actionable content from a network; embedding the content associated with the actionable content into the body of the electronic message by replacing a body of the electronic message with user- interactionable content comprising a URL pointing to said embedding gadget associated with the electronic message; responsive to a user selection of the user- interactionable content, presenting the user- interactionable content in the electronic message without navigating away from the electronic message, 2 This Decision refers to: (1) Appellant’s Specification filed May 20, 2013 and subsequent amendments on November 26, 2014 (Spec.); (2) the Final Office Action (Final Act.) mailed December 9, 2015; (3) the Appeal Brief (Appeal Br.) filed April 8, 2016; (4) the Examiner’s Answer (Ans.) mailed November 22, 2016 and (5) the Reply Brief (Reply Br.) filed January 17, 2017. 2 Appeal 2017-004176 Application 13/898,342 wherein the user-interactionable content comprises functionality within the electronic message based on the content retrieved from the network. 4. The computer program product of claim 3, wherein said attributes of said service mail messages comprises a retum-to function in said electronic message is unaddressed or set to other email addresses, a lookup table that includes said service mail message for said electronic message, and templates in said electronic message. 9. A system for embedding actionable content in an electronic communication, comprising: a detection engine to detect that an electronic message has been sent; an identification engine to identify specific service identifiers in said electronic message, the specific service identifier being unique to a particular electronic message relative to all other identifiers used for other electronic messages; an association engine to associate an embedding gadget with said electronic message; and a modification engine to modify said electronic message based on said embedding gadget, the embedding gadget embedding user-interactionable content within the electronic message by replacing a portion of a body of the electronic message with said user-interactionable content before receipt of the electronic message by a recipient, the user-interactionable content comprising a URL pointing to said embedding gadget associated with said electronic message and said specific service identifiers. 3 Appeal 2017-004176 Application 13/898,342 REFERENCES The prior art relied upon by the Examiner in rejecting the claims on appeal includes: Ji et al. (“Ji”) US 5,889,943 Mar. 30, 1999 Thurlow et al. US 6,457,879 B1 Oct. 1,2002 (“Thurlow”) Burkholder et al. US 2007/0038717 Al Feb. 15,2007 (“Burkholder”) Agrawal et al. US 7,890,591 B2 Feb. 15,2011 (“Agrawal”) Nesladek et al. US 2011/0099507 Al Apr. 28, 2011 (“Nesladek”) Craddock et al. US 2011/179362 Al July 21, 2011 (“Craddock”) Byrne et al. (“Byrne”) US 2012/0290945 Al Nov. 15,2012 Shalabi et al. (“Shalabi”) US 2013/0030922 Al Jan. 31,2013 REJECTIONS (1) Claims 1—3 and 7—8 stand rejected under 35 U.S.C. § 103 as unpatentable over the combination of Craddock and Byrne. Final Act. 5—11. (2) Claim 4 stands rejected under 35 U.S.C. § 103 as unpatentable over the combination of Craddock, Byrne, and Nesladek. Final Act. 11—12. (3) Claims 5, 6, 9, 12, 13, and 16 stand rejected under 35 U.S.C. § 103 as unpatentable over the combination of Craddock, Byrne, and Burkholder. Final Act. 12—19. (4) Claim 10 stands rejected under 35 U.S.C. § 103 as unpatentable over the combination of Craddock, Byrne, Burkholder, and Ji. Final Act. 19-20. (5) Claim 11 stands rejected under 35 U.S.C. § 103 as unpatentable over the combination of Craddock, Byrne, Burkholder, and Agrawal. Final Act. 20-21. 4 Appeal 2017-004176 Application 13/898,342 (6) Claim 15 stands rejected under 35 U.S.C. § 103 as unpatentable over the combination of Craddock, Byrne, Burkholder, and Thurlow. Final Act. 22-23. (7) Claims 17, 18, 19 and 20 stand rejected under 35 U.S.C. § 103 as unpatentable over the combination of Craddock, Burkholder, and Shalabi. Final Act. 23—27. Our review in this appeal is limited only to the above rejections and issues raised by Appellant. Arguments not made are waived. See MPEP § 1205.02; 37 C.F.R. §§ 41.37(c)(l)(iv) and 41.39(a)(1). ISSUES 1. Does the Examiner err in finding the combination of Craddock and Byrne teaches or suggests “responsive to a user selection of the user- interactionable content, presenting the user-interactionable content in the electronic message without navigating away from the electronic message, wherein the user-interactionable content comprises functionality within the electronic message based on the content retrieved from the network,” as recited in claim 1 ? 2. Does the Examiner err in finding the combination of Craddock, Byrne, and Nesladek teaches or suggests “attributes of said service mail messages comprises . . . templates in said electronic message,” as recited in claim 4? 3. Does the Examiner err in finding the combination of Craddock, Byrne, and Burkholder teaches or suggests “the specific service identifier being unique to a particular electronic message relative to all other identifiers used for other electronic messages,” as recited in claim 9? 5 Appeal 2017-004176 Application 13/898,342 CONTENTIONS AND DISCUSSION We disagree with Appellant’s contentions, and we adopt as our own (1) the Examiner’s findings and reasoning set forth in the Office Action from which this appeal is taken (Final Act. 5—13) and (2) the Examiner’s reasoning set forth in the Examiner’s Answer (Ans. 5—17). We highlight the following points for emphasis. Issue 1 The Examiner finds independent claim 1 is obvious over the combination of Craddock and Byrne. Final Act. 5—9. Specifically, the Examiner finds Craddock teaches “responsive to a user selection of the user- interactionable content, presenting the user-interactionable content in the electronic message without navigating away from the electronic message,” as recited in claim 1. Appellant argues the Examiner’s finding is erroneous because “Craddock simply provides for execution of another application which causes the associated computing device to navigate away from the electronic message when a user selects the interactive view of Craddock.” Appeal Br. 15. We find Appellant’s arguments unpersuasive of error. As an initial matter we note that although claim 1 recites “presenting the user- interactionable content in the electronic message without navigating away from the electronic message,” the claim is not limited to presenting all content without navigating away. That is, a broad but reasonable interpretation of the claim merely requires presenting some content without navigating away. 6 Appeal 2017-004176 Application 13/898,342 The Examiner notes that Craddock teaches fetching some content from third party platform 70. Ans. 7. The Examiner also finds Craddock teaches using metadata embedded within the email to display other content such as static images. For example, the Examiner finds once a user interacts] with the embedded metadata of Fig. 1 A (for example accepting the networking invitation within the body of the email), a new interactive screen is generated within the body of the email as a response as shown in Fig. IB (see Craddock: Paragraph 29), therefore eliminating the need to call a separate application outside of the email application to display the results emanating from the user’s selection. Consequently, contrary to the Appellant’s assertions, the email agent of Craddock does not need generate a different page or use an application outside of the electronic message system to run the metadata inline of the e-mail message. Instead, in the system of Craddock, the sender includes for example metadata in the HTML portion of the extensive email, which is used to render the interactive and static views within the body of the extensive email (see Craddock: Paragraphs 43 44). Ans. 7—8. We agree with the Examiner’s finding that Craddock’s emails include metadata in the HTML portion, which is used to render static views within the body of the email without navigating away. Id. Cumulative to the Examiner’s findings from Craddock and without reliance in reaching our decision, we highlight additional teachings from Craddock that support the Examiner’s position. For example, in describing “the steps of a service provider for presenting an extensible email” as shown in Figure 6, Craddock states “if it is determined in step 360 that an email with an interactive view was selected, the mail user agent 64 displays any static view associated with the email in step 366 from the email metadata.” Craddock || 14, 62. Craddock further teaches that user agent 64 may render static views within 7 Appeal 2017-004176 Application 13/898,342 the email without navigating away. Id. 130 (“The extensible email may further include a static view 56 which may be defined by the sender in the sent email and need not be fetched by the receiving mail user agent 64.”) Accordingly, we agree with the Examiner’s finding that Craddock teaches “responsive to a user selection of the user-interactionable content, presenting the user-interactionable content in the electronic message without navigating away from the electronic message,” as recited in claim 1. The Examiner finds Byrne teaches “wherein the user-interactionable content comprises functionality within the electronic message based on the content retrieved from the network,” as recited in claim 1. Final Act. 7—8 (citing Byrne 13, 17, 18). Appellant argues The “automatically embedded content 518” of Byrne described at paragraph [0058] is not “user-interactionable content compris[ing]functionality within the electronic message” as recited in claim 1, since Byrne is silent regarding whether its embedded content (518) contains functionality, and since no functionality is described in connection with any type of content embedded by the gadget of Byrne. Appeal Br. 16. We find Appellant’s argument unpersuasive because we agree with the Examiner’s finding that “Byrne suggests that an extension or gadget can be configured to provide active content features and functionality within the framework of an electronic messaging application (see Byrne: ]]17) and these gadget(s) and/or extension(s) include functionalities for automatically injecting, when activated, content inline of an electronic message.” Ans. 11 (citing Byrne 17, 18, Fig. 5B, Abstract). Cumulative to the Examiner’s findings from Byrne, we highlight additional teachings from Byrne that 8 Appeal 2017-004176 Application 13/898,342 support the Examiner’s position. Byrne states “gadgets and/or the associated functionality can be installed locally.” Byrne 116. Under a broadest reasonable interpretation, claim l’s functionality within the email may be interpreted to mean that the function is executed locally and without navigating away from the email. See Spec. 61 (“Additionally, an embedding gadget can be installed locally or accessed over a network. Further, the embedding gadget can be designed to provide interactive content and functionality within an electronic message.”). In addition to Figures 5B cited by the Examiner, Figures 5C and 5D of Byrne also show content (videos) being injected into the email body. Accordingly, we sustain the Examiner’s obviousness rejection of claim 1. Dependent claims 2, 3, and 5—8 are not argued separately, and thus fall with their respective independent claims. Appeal Br. 19—22. Issue 2 The Examiner finds independent claim 4 is obvious over the combination of Craddock, Byrne, and Nesladek. Final Act. 11—12. Specifically, in finding Craddock teaches “templates in said electronic message,” as recited in claim 4, the Examiner explains: the personalized e-mail body to be displayed to the user comprises a standard “static view” 56 (“From:”, “Date”, “To:”, etc.), a default value (“Benjamin Poon” in “Benjamin Poon has indicated you ... ) and a prompt message (“Benjamin Poon” in the signature line) among other things as illustrated in Fig. 1 A of Craddock, which are repeated formats in an electronic message and are particular to each recipient and each content to be rendered to the recipient. Although Craddock does not explicitly uses the term “template” to identify a pre-formatted form containing standard email messages personalization symbols, it would be apparent to an ordinary skilled artisan that 9 Appeal 2017-004176 Application 13/898,342 the email format presented in Figs. 1A, 4 and/or 10 of Craddock include standard parameters of an electronic message which are automatically replaced with default values based on predetermined rules set in a mail server. Ans. 13. Appellant argues the Examiner’s finding is erroneous because “these elements may not be considered templates because they are not described as being ‘set and repeated formats in an electronic message’ (Appellant’s specification, para. [0061]), and change or are variable between two different emails.” Reply Br. 10. We understand Appellant to argue that interpreting the claim term “templates” to encompass the static view, default value, and prompt message described by Craddock is inconsistent with Appellant’s Specification. Id. Here, we disagree with Appellant’s characterization of the claimed templates in the Specification as “set and repeated formats.” Reply Br. 10. Rather than expressly limiting the term “templates,” Appellant’s Specification simply notes that “set and repeated formats in an electronic message” may be an example of templates, as indicated by the non-limiting term “such as” used after “templates.” Spec. | 61. Thus, we find the static view, default value, or prompt message described by Craddock is consistent with Appellant’s Specification. In re Morris, 127 F.3d 1048, 1056 (Fed. Cir. 1997). Accordingly, Appellant does not provide persuasive evidence to rebut the Examiner’s finding that the scope of the claimed “templates,” when read in light of Appellant’s Specification, encompasses the static view, default value, and prompt message of Craddock. Appellant also fails to establish Craddock’s standard parameters are “variable between two different emails.” Reply Br. 10. 10 Appeal 2017-004176 Application 13/898,342 Appellant argues for the first time in the Reply Brief that the paragraphs of Nesladek cited by the Examiner fail to suggest “the claimed, ‘retum-to function in said electronic message is unaddressed or set to other email addresses,’” as recited in claim 4. Reply Br. 10. That argument is untimely and will not be considered in the absence of any good faith showing why it could not have been timely presented in Appellant’s Appeal Brief. 37 C.F.R. § 41.41(b)(2) (2013). Accordingly, we sustain the Examiner’s obviousness rejection of claim 4. Issue 3 The Examiner finds Burkholder’s unique variable ID (i.e., identifier) teaches the “specific service identifiers” of claim 9. Appeal Br. 12—13 (citing Burkholder H 7, 41). Appellant argues the “‘unique . . . identifiers’ of Burkholder identify a recipient in order to personalize the email,” and thus is not a specific service identifier “being unique to a particular electronic message.” Id. at 21. We find this argument unpersuasive because we agree with the Examiner’s finding that “Burkholder teaches that the unique ID ... is a unique parameter within a distributed email that contains proper variables for FLASH users and HTML users, or any appropriate format for example and is particular to an electronic communication relative to other identifiers used for communicating with other recipients.” Ans. 16 (citing Burkholder 11 17, 53,54, 95.) Appellant fails to proffer sufficient evidence to establish why the term unique, used to describe the variable ID included within each of 11 Appeal 2017-004176 Application 13/898,342 Burkholder’s emails, is insufficient to suggest that each email includes a different identifier. For example, one paragraph of Burkholder cited by the Examiner states, in part, that “the mass emails and distributed rich media contain a unique variable ID (i.e., identifier) that determines all of the proper components and data for each recipient.” Ans. 15, emphasis omitted (citing Burkholder 1 53). Accordingly, we agree the Examiner’s findings from Burkholder teach “specific service identifiers,” as recited in claim 9. Cumulative to the Examiner’s findings, we highlight additional teachings from Burkholder that support the Examiner’s position. For example, in describing user interaction with a FLASH email to purchase products from an online retailer, Burkholder states “[u]pon selection of one of these menu items, a request is transmitted to the query response module with a unique ID assigned to the email.” Burkholder | 65, emphasis added. In addition, in describing Figure 3’s flow diagram of a process executed by one or more server modules for implementing a mass email, Burkholder indicates that “[i]n step 112, the email is transmitted to the recipient in the determined output format, with a unique ID (i.e., identifier) associated with the email.” Id. 172. In view of the above, we find unpersuasive of Examiner error Appellant’s argument that the unique identifiers of Burkholder identify a recipient and so is not a specific service identifier unique to a particular electronic message. Accordingly, we sustain the Examiner’s obviousness rejection of claim 9. Appellant provides similar arguments for independent claim 17 and so the rejection of this claim is sustained for similar reasons. Dependent claims 10-13, 15, 16, and 18—20 are not argued separately, and thus fall with their respective independent claims. Appeal Br. 23—25. 12 Appeal 2017-004176 Application 13/898,342 DECISION We affirm the Examiner’s decision rejecting claims 1—13 and 15—20 under 35 U.S.C. § 103. No time period for taking any subsequent action in connection with this appeal may be extended under 37 C.F.R. § 1.136(a)(l)(iv). AFFIRMED 13 Copy with citationCopy as parenthetical citation