Driven Golf, Inc.

Trademark Trial and Appeal Board

Nov 19, 2020

88215365 (T.T.A.B. Nov. 19, 2020)

Mailed: November 19, 2020
UNITED STATES PATENT AND TRADEMARK OFFICE
Trademark Trial and Appeal Board
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In re Driven Golf, Inc.
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Serial No. 88215365
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Rob L. Phillips, of FisherBroyles, LLP for Driven Golf, Inc.
Hanno Rittner, Trademark Examining Attorney, Law Office 119, Brett J. Golden,
Managing Attorney.
———
Before Cataldo, Goodman and Larkin, Administrative Trademark Judges.
Opinion by Cataldo, Administrative Trademark Judge:
Applicant, Driven Golf, Inc., applied to register DRIVEN GOLF (in standard char-
acters, GOLF disclaimed) on the Principal Register1 identifying the following goods,
as amended:
Golf training aids, namely tangible articles designed to at-
tach to a golfer and/or golf club and improve a golfer’s swing
in Class 9; and
Apparel, namely T-shirts, shirts, hats, caps, sweatshirts,
pants, sweat suits, hoodies and socks International Class
25.

1 Filed December 4, 2018, alleging a bona fide intent to use the mark in commerce as to both
classes of goods. Applicant submitted its disclaimer of “GOLF” in response to the Examining
Attorney’s requirement.
This Opinion is not a
Precedent of the TTAB
Serial No. 88215365
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Applicant appeals from the Examining Attorney’s final refusal to register: (1) pur-
suant to Trademark Act § 2(d), 15 U.S.C. § 1052(d), on the ground that its mark is
likely to cause confusion in view of the registered mark DRIVEN BY PING (in stand-
ard characters)2 identifying “golf clubs” in International Class 28; and (2) based upon
Applicant’s failure to submit an acceptable identification of goods currently listed in
Class 9.
I. Evidentiary Matter
Before proceeding to the merits of the refusal, we address an evidentiary matter.
Applicant did not submit any evidence during the prosecution of its involved ap-
plication. Applicant subsequently attached evidence to its appeal brief.3 Trademark
Rule 2.142(d) reads as follows:
The record in the application should be complete prior to the filing
of an appeal. Evidence should not be filed with the Board after
the filing of a notice of appeal. If the appellant or the examining
attorney desires to introduce additional evidence after an appeal
is filed, the appellant or the examining attorney should submit a
request to the Board to suspend the appeal and to remand the
application for further examination.

2 Registration No. 4269857 issued January 1, 2013 on the Principal Register. Combined affi-
davit under Trademark Act §§ 8 & 15 accepted and acknowledged.
3 4 TTABVUE 9-16.
All citations to documents contained in the Trademark Status and Document Retrieval
(TSDR) database are to the downloadable .pdf versions of the documents in the USPTO TSDR
Case Viewer. See, e.g., In re Peace Love World Live, LLC, 127 USPQ2d 1400, 1402 n.4 (TTAB
2018). References to the briefs on appeal refer to the Board’s TTABVUE docket system. Be-
fore the TTABVUE designation is the docket entry number; and after this designation are
the page references, if applicable.
Serial No. 88215365
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The evidence submitted with Applicant’s appeal brief is untimely and will not be
considered.4 See Trademark Rule 2.142(d), 37 C.F.R. § 2.142(d); Trademark Trial and
Appeal Board Manual of Procedure (TBMP) § 1203.02(e) and § 1207.01 and authori-
ties cited therein.
We turn now to the merits of this appeal.
II. Identification of Goods
In order to comply with statutory and regulatory requirements for filing an appli-
cation, the wording of the identification must be clear and complete. 15 U.S.C.
§§ 1051(a)(2) and 1051(b)(2); 37 C.F.R. § 2.32(a)(6). The USPTO has discretion to re-
quire the degree of particularity deemed necessary to identify with specificity the
goods or services covered by the mark. See In re Omega SA, 494 F.3d 1362, 83
USPQ2d 1541, 1544 (Fed. Cir. 2007); In re Fiat Grp. Mktg. & Corp. Commc’ns S.p.A.,
109 USPQ2d 1593, 1597 (TTAB 2014).
In this case, the Examining Attorney argues that the current identification of
Class 9 goods is indefinite because it “does not specify whether it is electronic in na-
ture or not”5 and thus lists goods that may be classified in more than one interna-
tional class.
Applicant’s arguments with regard to its present identification of Class 9 goods
are as follows: (internal citations omitted)

4 The proper procedure for an applicant or examining attorney to introduce evidence after an
appeal has been filed is to submit a written request with the Board to suspend the appeal
and remand the application for further examination. See Trademark Rule 2.142(d), 37 C.F.R.
§ 2.142(d). See also TBMP § 1207.02 and authorities cited therein.
5 6 TTABVUE 11.
Serial No. 88215365
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The current description of goods states “Golf training aids, namely tan-
gible articles designed to attach to a golfer and/or club and improve a
golfer’s swing.” The examining attorney opines that such description is
indefinite. Applicant contends that the identification of goods is specific,
definite, clear, accurate, and concise. Applicant promotes a series of dif-
ferent training aids that meet the offered description. It is not necessary
that the Applicant define each and every good under the identification
of goods. Applicant contends that the current description is satisfactory
under TMEP §1402.6

We disagree. The Final Office Action of October 3, 2019 maintained and made
final the requirement for an acceptable identification of goods and stated, inter alia,
that the “wording ‘aids’ and ‘articles’ in International Class 9 must be clarified be-
cause it is indefinite as it does not specify the name or type of the aid.”7 “In addition,
this identification is too broad and could identify goods in more than one international
class.”8 In particular, the Examining Attorney noted that the U.S. Acceptable Identi-
fication of Goods and Services Manual (“ID Manual”) deleted a previously-acceptable
entry for “Golf training apparatus, namely, devices used to help groove a repetitive
putting stroke” … “because the description was overbroad and may include goods in
Class 9 or Class 28.”9 The Examining Attorney then suggested acceptable identifica-
tions of goods in Class 9 and Class 28.10

6 4 TTABVUE 8.
7 At 3.
8 Id.
9 At 4.
10 Id.
Serial No. 88215365
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Applicant’s use of the wording “aids” and “tangible articles” is impermissibly
vague because it is impossible to determine the exact nature and classification of the
goods so identified. Contrary to Applicant’s assertion, it is “necessary that Applicant
define each and every good under the identification of goods,”11 particularly when
Applicant acknowledges that its goods encompass “a series of different training
aids”12 and thus may include several different types of goods used to improve a golfer’s
swing. Accordingly, the wording used by Applicant is indefinite because it could de-
scribe more than one type of goods in more than one international class.
For the foregoing reasons, the requirement for a more definite identification of
Class 9 goods is affirmed.
III. Likelihood of Confusion
Our determination under Trademark Act § 2(d) is based on an analysis of the pro-
bative facts in evidence that are relevant to the factors bearing on the issue of likeli-
hood of confusion. See In re E.I. du Pont de Nemours & Co., 476 F.2d 1357, 177 USPQ
563, 567 (CCPA 1973); In re Majestic Distilling Co., 315 F.3d 1311, 65 USPQ2d 1201
(Fed. Cir. 2003). In considering the evidence, we keep in mind that “[t]he fundamental
inquiry mandated by Section 2(d) goes to the cumulative effect of differences in the
essential characteristics of the goods and differences in the marks.” Federated Foods,
Inc. v. Fort Howard Paper Co., 544 F.2d 1098, 192 USPQ 24, 29 (CCPA 1976); see In
re Azteca Rest. Enters., Inc., 50 USPQ2d 1209 (TTAB 1999)

11 Applicant’s brief, 4 TTABVUE 8.
12 Id.
Serial No. 88215365
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1. Evidence
In support of the refusal to register, the Examining Attorney introduced into the
record with the October 3, 2019 Final Office Action13 copies of two use-based regis-
trations identifying various golf training aids assertedly of a type similar to the “tan-
gible articles” in the subject application, as well as the golf clubs in the cited regis-
tration. The Examining Attorney also submitted five additional third-party registra-
tions for marks that have been registered under the provisions of the Madrid protocol
or pursuant to Section 44(e) of the Trademark Act, 15 U.S.C. § 1126(e). These five
registrations have little, if any, probative value because they do not require use in
commerce to be registered and therefore are not evidence that the marks therein have
ever been encountered by consumers in the marketplace, so as to condition consumers
to perceive marks as identifying the goods identified in the subject application and
cited registration, and thus that such goods may originate from a common source. See
In re 1st USA Realty Prof’ls, Inc., 84 USPQ2d 1581, 1583 (TTAB 2007); In re Albert
Trostel & Sons Co., 29 USPQ2d 1783 (TTAB 1993).
The Examining Attorney also made of record with the March 1, 2019 First Office
Action14 pages from the websites of three businesses and the social media sites of an
individual putatively associated with Applicant to support the position that
the goods are golf equipment or apparel directed to the same target au-
dience, i.e., golfers, (see, promotions of applicant through YouTube and
Facebook) where applicant promotes itself broadly as a “multi purpose
golf industry company.” The training aids and clubs are of the type sold
through the same channels of trade, e.g., online golf sports equipment

13 At 6-43.
14 At 8-22.
Serial No. 88215365
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sites, and directed to the same target audience, i.e., golfers. The evidence
also shows applicant’s principal wearing applicant’s marked shirt while
holding a golf club of some unknown source, perhaps even a Ping club.
(Facebook™ page of Ryan Winther). As admitted by applicant, PING is
an arguably famous golf brand in the golf industry; hence its name is
not limited to an association with golf clubs, as evidenced by the “NBC
Golf” article from www.golfchannel.com in which the registrant’s clubs
are being sold as part of a larger charity efforts for others, specifically
cancer research (“From the driver sales, 5 percent of the proceeds will
help [that] goal.”). The evidence from the Yahoo! Sports webpage reiter-
ates that 5% of proceeds from the sale are “going to ‘Bubba Long in Pink.
Driven by Ping’ which is Ping’s part of [pro golfer Bubba] Watson’s char-
ity initiative.”15

In reply, Applicant notes that it has not yet commenced use of the involved mark
and asserts that the individual “Ryan Winther” and the entity “Driven Golf, Inc.”
discussed in the Examining Attorney’s evidence are third parties unrelated to Appli-
cant.16
2. Analysis
A. Similarity or dissimilarity and nature of the goods
In comparing the goods, “[t]he issue to be determined . . . is not whether the goods
. . . are likely to be confused but rather whether there is a likelihood that purchasers
will be misled into the belief that they emanate from a common source.” Helene Curtis
Indus. Inc. v. Suave Shoe Corp., 13 USPQ2d 1618, 1624 (TTAB 1989). It is not neces-
sary that the parties’ goods be similar or even competitive to support a finding of
likelihood of confusion. It is sufficient if the goods are related in some manner or that
the conditions surrounding their marketing are such that they would be encountered

15 Examining Attorney’s brief, 6 TTABVUE 8-9.
16 Applicant’s Reply Brief, 7 TTABVUE 2-3.
Serial No. 88215365
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by the same persons under circumstances that could, in light of the similarity of the
marks, give rise to the mistaken belief that they come from or are associated with the
same source. Albert Trostel & Sons Co., 29 USPQ2d at 1786.
The Examining Attorney’s evidence establishes that two third parties have regis-
tered use-based marks identifying, inter alia, golf clubs and various golf training aids
under the same mark. The evidence further establishes that a single third party,
named Driven Golf, Inc. but apparently not related to Applicant herein, provides golf
instruction, golf fitness and golf videos. The mere fact that an individual named Ryan
Winther, associated with this third party, is wearing an NBC Sports Driven Golf polo
shirt and carrying a golf club does not establish the relatedness of the goods at issue
herein. Simply put, this very sparse record is insufficient to establish that consumers
are likely to believe Applicant’s goods emanate from the same sources as those iden-
tified in the cited registration.17 As a result, the evidence of record fails to support a
finding that the goods identified in the cited registration are related to Applicant’s
goods in Class 9 or 25.
This factor favors a finding that confusion is not likely.
B. The similarity or dissimilarity of established, likely-to-continue
trade channels
As discussed above, there is insufficient evidence that Applicant’s goods in Classes

17 We observe that the indefinite nature of Applicant’s present identification of Class 9 goods
does not assist the Board in our determination regarding the relatedness of the goods for
purposes of our likelihood of confusion determination. Nonetheless, even construing Appli-
cant’s goods as broadly as possible, the evidence of record fails to establish their relatedness
to the goods in the cited registration.
Serial No. 88215365
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9 and 25 are related to the goods identified in the cited registration. As a result, there
is no presumption that these goods travel in common trade channels and are mar-
keted to the same consumers. Furthermore, there is very little evidence that these
goods are available in the same channels of trade to the same consumers. While we
recognize that golf clubs, golf training aids and clothing that is broadly identified to
include clothing worn while golfing may be available in common trade channels, there
is insufficient evidence in the record that these goods travel in the same channels of
trade or may be purchased by the same classes of purchasers.
This factor also supports a finding that confusion is not likely.
C. Similarity or dissimilarity of the marks
In a likelihood of confusion analysis, we compare the marks in their entireties for
similarities and dissimilarities in appearance, sound, connotation, and commercial
impression. Palm Bay Imps. Inc. v. Veuve Clicquot Ponsardin Maison Fondee En
1772, 396 F.3d 1369, 73 USPQ2d 1689, 1692 (Fed. Cir. 2005). “The proper test is not
a side-by-side comparison of the marks, but instead whether the marks are suffi-
ciently similar in terms of their commercial impression such that persons who en-
counter the marks would be likely to assume a connection between the parties.”
Coach Servs., Inc. v. Triumph Learning LLC, 668 F.3d 1356, 1377, 101 USPQ2d 1713,
1721 (Fed. Cir. 2012) (citation and internal quotation marks omitted).
Applicant’s mark is DRIVEN GOLF in standard characters, with GOLF dis-
claimed. The mark in the cited registration is DRIVEN BY PING in standard char-
acters. In appearance, the only similarity between the two marks is the common word
Serial No. 88215365
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DRIVEN, which appears as the first word in both marks. We recognize that the prom-
inence of the word DRIVEN is reinforced by its location as the first word in the marks.
Presto Products Inc. v. Nice-Pak Products, Inc., 9 USPQ2d 1895, 1897 (TTAB 1988)
(“it is often the first part of a mark which is most likely to be impressed in the mind
of a purchaser and remembered”); see also Century 21 Real Estate Corp. v. Century
Life of Am., 970 F.2d 874, 23 USPQ2d 1698, 1700 (Fed. Cir. 1992) (upon encountering
the marks, consumers must first notice the identical lead word). However, although
both marks are in standard-character format and could be presented in the same or
similar stylization, they are somewhat more dissimilar than similar due to the addi-
tional wording in each mark.
The marks would also be largely dissimilar in pronunciation. Although the first
word in each mark is identical and would be pronounced identically, each mark ends
with different wording. Applicant’s mark includes the word GOLF, while the cited
mark ends with the entirely different terms BY PING. Both the wording following
DRIVEN and the marks in their entireties are somewhat different in pronunciation.
The word GOLF is disclaimed in the applied-for mark. We find that the term
GOLF is, at best, highly descriptive of the identified goods in Class 9 that are in-
tended to function as “golf training aids.” While we must consider the marks in their
entireties, the “descriptive component of a mark may be given little weight in reach-
ing a conclusion on the likelihood of confusion.” Cunningham v. Laser Golf Corp., 222
F.3d 943, 55 USPQ2d 1842, 1846 (Fed. Cir. 2000) (quoting In re Nat’l Data Corp., 753
Serial No. 88215365
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F.2d 1056, 224 USPQ 749, 752 (Fed. Cir. 1985)). As a result, the term GOLF in Ap-
plicant’s mark possesses far less source-identifying significance than DRIVEN. On
the other hand, there is no evidence in the record to suggest that PING is anything
other than a distinctive term as applied to the goods identified in the cited registra-
tion. The Examining Attorney argues in his brief:
Registrant’s mark is a composite “DRIVEN BY PING” which engenders
separable commercial impressions: the house mark “PING” and the
product mark “DRIVEN.” Together the mark “DRIVEN BY PING” iden-
tifies a branded golf club, “Driven,” made “by Ping.” Applicant agrees
that “PING is a well-known and arguably itself a famous mark for golf
clubs … [so] by including the term PING in the Registered mark, the
owner is definitively telling the consumer that the golf clubs are a PING-
branded product, (i.e., “by PING”).”18

We agree with this characterization of the registered mark. The mark DRIVEN
BY PING connotes PING-branded golf clubs, presumably drivers.19 Applicant’s mark,
on the other hand, connotes golf aids used by consumers who are driven to improve
their game, and clothing related thereto. Thus, while we agree with the Examining
Attorney that the addition of a house mark such as PING to a mark does not neces-
sarily obviate a likelihood of confusion, see, e.g., In re Fiesta Palms LLC, 85 USPQ2d
1360, 1366-67 (TTAB 2007), the marks at issue herein are more dissimilar than sim-
ilar in connotation.
Although Applicant’s mark and that in the cited registration share a common first

18 Examining Attorney’s brief; 6 TTABVUE 6.
19 We note, nonetheless, that the owner of the cited registration is not a party to this appeal
and that, as a result, the putative fame of the cited mark is not before us. In re Thomas, 79
USPQ2d 1021, 1027 n.11 (TTAB 2006) (fame is not normally a factor in ex parte proceedings).

Serial No. 88215365
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word, we conclude that when considered in their entireties, the marks are more dis-
similar than similar in appearance, sound and particularly connotation and that,
when viewed as a whole, the marks engender dissimilar commercial impressions.
This factor further favors a finding that confusion is not likely.
IV. Conclusion
Having considered all of the evidence and argument of record, we conclude on this
record that Applicant’s goods are not related to those of the cited registrant, and that
there is insufficient evidence that the goods travel in the same channels of trade to
the same purchasers. In addition, we find that the marks are more dissimilar than
similar, and as result, that confusion is not likely.
Decision: The refusal to register under Trademark Act § 2(d) is reversed as to
both classes of goods.
The requirement for a more definite identification of Class 9 goods is affirmed.
The involved application will proceed to publication for opposition as to the goods
identified in Class 25.