Cosmo Spa Lounge & Supply, Inc. DBA Illumino

Trademark Trial and Appeal Board

Mar 5, 2021

88434221 (T.T.A.B. Mar. 5, 2021)

This Opinion is Not a
Precedent of the TTAB

Mailed: March 5, 2021

UNITED STATES PATENT AND TRADEMARK OFFICE
_____

Trademark Trial and Appeal Board
_____

Cosmo Spa Lounge & Supply, Inc.
_____

Serial No. 88434221
_____

Boyana Bounkova of Sutter Law, P.C. for Cosmo Spa Lounge & Supply, Inc.,
for Applicant.

Sahar Nasserghodsi, Trademark Examining Attorney, Law Office 115,
Daniel Brody, Managing Attorney.
_____

Before Taylor, Adlin, and Dunn, Administrative Trademark Judges.

Opinion by Dunn, Administrative Trademark Judge:
Applicant, Cosmo Spa Lounge & Supply, Inc., seeks registration on the Principal
Register of the mark GEL-LYS (in standard characters) for “artificial eyelash
tweezers; tweezers” in International Class 8 and “battery-powered applicators for
applying cosmetics to eyelashes; motorized applicators for applying cosmetics to
eyelashes” in International Class 21.1

1 Application Serial No. 88434221 was filed on May 16, 2019, under Section 1(b) of the
Trademark Act, 15 U.S.C. § 1051(b), based upon Applicant’s allegation of a bona fide
intention to use the mark in commerce.
References to the application are to the downloadable .pdf version of documents available
from the TSDR (Trademark Status and Document Retrieval) database. The TTABVUE
Serial No. 88434221
- 2 -

The Trademark Examining Attorney has refused registration of Applicant’s mark
under Section 2(d) of the Trademark Act, 15 U.S.C. § 1052(d), on the ground that
Applicant’s mark, when used in connection with the identified goods, so resembles
the mark GEL’ISS (in standard characters), registered on the Principal Register for
“cosmetics and cosmetic preparations,” in International Class 3,2 as to be likely to
cause confusion, mistake or deception.
When the refusal was made final, Applicant appealed and requested
reconsideration. After the Examining Attorney denied the request for
reconsideration, the appeal was resumed. We affirm the refusal to register.
I. Likelihood of Confusion
When the question is likelihood of confusion, we analyze the facts as they relate
to the relevant factors set out in In re E. I. du Pont de Nemours & Co. (DuPont), 476
F.2d 1357, 177 USPQ 563, 567 (CCPA 1973). See also In re Majestic Distilling Co.,
315 F.3d 1311, 65 USPQ2d 1201 (Fed. Cir. 2003). We consider each DuPont factor for
which there is evidence and argument. See In re Guild Mortg. Co., 912 F.3d 1376, 129
USPQ2d 1160, 1162-63 (Fed. Cir. 2019). In any likelihood of confusion analysis, two
key considerations are the similarities between the marks and the relatedness of the
goods or services. See Federated Foods, Inc. v. Fort Howard Paper Co., 544 F.2d 1098,
192 USPQ 24 (CCPA 1976).

citations refer to the Board’s electronic docket, with the first number referring to the docket
entry and the second number, if applicable, referring to the page within the entry.
2 Registration No. 4728364 issued April 28, 2015.
Serial No. 88434221
- 3 -

A. Comparison of the Marks
We consider Applicant’s mark GEL-LYS and the registered mark GEL’ISS, both
in standard characters, and compare them “in their entireties as to appearance,
sound, connotation and commercial impression.” Palm Bay Imports Inc. v. Veuve
Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 73 USPQ2d 1689, 1691
(Fed. Cir. 2005) (quoting du Pont, 177 USPQ at 567). The marks “must be considered
… in light of the fallibility of memory.” St. Helena Hosp., 113 USPQ2d at 1085
(quoting San Fernando Elec. Mfg. Co. v. JFD Elecs. Components Corp., 565 F.2d 683,
196 USPQ 1 (CCPA 1977)). The proper focus is on the recollection of the average
consumer, who retains a general rather than specific impression of the marks.
Winnebago Indus., Inc. v. Oliver & Winston, Inc., 207 USPQ 335, 344 (TTAB 1980);
Sealed Air Corp. v. Scott Paper Co., 190 USPQ 106, 108 (TTAB 1975).
1. Strength of the Registered Mark
Before comparing Applicant’s mark to the registered mark, we address the
conceptual strength of the registered mark. See In re Morinaga Nyugyo Kabushiki
Kaisha, 120 USPQ2d 1738, 1745 (TTAB 2016) (“the strength of the cited mark is --
as always -- relevant to assessing the likelihood of confusion under the DuPont
framework”). “In order to determine the conceptual strength of the cited mark, we
evaluate its intrinsic nature, that is, where it lies along the generic-descriptive-
suggestive-arbitrary (or fanciful) continuum of words.” In re Davia, 110 USPQ2d
1810, 1815 (TTAB 2014). In assessing the conceptual strength of a mark, we may
consider dictionary definitions “to determine the ordinary significance and meanings
Serial No. 88434221
- 4 -

of words.” Hancock v. Am. Steel & Wire Co. of N. J., 203 F.2d 737, 97 USPQ 330, 332
(CCPA 1953). Third-party registrations may be probative of a mark’s strength
because they “show the sense in which a mark is used in ordinary parlance.” In re
Integrated Embedded, 120 USPQ2d 1504, 1512 (TTAB 2016) quoting Juice
Generation Generation, Inc. v. GS Enterprises LLC, 794 F.3d 1334, 115 USPQ2d 1671,
1674 (Fed. Cir. 2015) (citations omitted).
With respect to the strength of the registered mark cited against Applicant, the
mark combines the term GEL, an apostrophe, and the letters ISS to form the word
GEL’ISS. The record includes definitions of the noun “gel” as “a thick, clear, liquid
substance, especially one used on the hair or body” and “a semirigid colloidal
dispersion of a solid with a liquid or gas, as jelly, glue, etc.”3 The record also includes
seventeen third party registrations for marks incorporating the term GEL for related
goods.4
Based on this evidence, we agree with Applicant that the term GEL is conceptually
weak as applied to cosmetics and cosmetic preparations which may have the form of
a gel. However, the registered mark GEL’ISS includes other matter that also
contributes to its overall commercial impression. More specifically, we also find that
the term GEL’ISS is the phonetic equivalent of the word “jealous,” a term which is
arbitrary as applied to Applicant’s cosmetics. We further find that the registered
mark GEL’ISS has a double connotation, referring to both the GEL characteristics of

3 August 13, 2020 response TSDR 15-16 (citing Cambridge Dictionary and Dictionary.com).
4 August 13, 2020 Response TSDR 18-33.
Serial No. 88434221
- 5 -

the goods and the phonetically equivalent word “jealous.” Indeed, Applicant agrees
that the registered mark is “a sound-alike of jealous.”5 Based on these findings, the
registered mark GEL’ISS is stronger than marks which merely are a variant of the
term GEL, and less strong than an arbitrary mark.
2. Similarity/Dissimilarity of the Marks
Turning to compare Applicant’s mark GEL-LYS to the registered mark GEL’ISS,
we find that the marks look and sound the same, and have the same connotation.
More specifically, both marks are two syllable words of six letters joined by either a
hyphen or an apostrophe. The first syllable (GEL) is identical. The second syllable
(LYS and ISS), when combined with the first syllable, may have the same
pronunciation. Like Registrant’s mark GEL’ISS, Applicant’s mark GEL-LYS is the
phonetic equivalent to “jealous.” In re Peace Love World Live, LLC, 127 USPQ2d 1400,
1405 n.17 (TTAB 2018) (“We find that the minor differences between I LOVE YOU
and I LUV U in appearance due to the different spellings of the words “love” and “you”
do not outweigh the identity of the entire marks in terms of sound, connotation, and
commercial impression.”); In re Cynosure, Inc., 90 USPQ2d 1644, 1646 (TTAB 2009)
(“CYNERGY and SYNERGIE are highly similar, if not identical, phonetic
equivalents. We find applicant’s arguments to the contrary unpersuasive, including
the argument that the first ‘Y’ in CYNERGY will be pronounced as a long ‘I’.”);
Hewlett-Packard Dev. Co., L.P. v. Vudu, Inc., 92 USPQ2d 1630, 1632 (TTAB 2009)
(“In sum, there is no genuine issue that the marks [VUDU and VOODOO] are

5 8 TTABVUE 10.
Serial No. 88434221
- 6 -

phonetic equivalents for the identical arbitrary term, are assumed to be presented in
the same display or form of lettering, carry the same connotation, and convey very
similar overall commercial impressions.”).
We are not persuaded by Applicant’s argument that its mark has a different
connotation because its “mark GEL-LYS is a combination of two words – the word
‘GEL’ and the word ‘LYS,’ which means ‘light’ in languages such as Danish, Hebrew,
Norwegian, Western Frisian, and Yiddish” and “the use of the word GEL in
connection with Applicant’s goods is not descriptive, as it does not describe a quality
or characteristic of the goods.”6 Applicant submitted no evidence in support of its
definition of LYS in other languages and, more importantly, no evidence that its mark
GEL-LYS would be understood by prospective American purchasers of Applicant’s
goods to be a combination of an English word and a foreign word, rather than a
phonetic equivalent to “jealous” (or a coined word similar to those in the third party
GEL registrations). With respect to GEL not describing a quality or characteristic of
Applicant’s goods, Applicant admitted during examination that “Gel-Lys is a patent-
pending gel-curing device that bonds eyelash extensions instantly, the device
features a Light Emitting Diode (LED).”7 (Emphasis added). For these reasons, we
find the marks GEL’ISS and GEL-LYS share the same dual connotation of a GEL-
related product and “jealous.”

6 8 TTABVUE 10, 11.
7 August 13, 2020 Response TSDR 8.
Serial No. 88434221
- 7 -

Turning to the marks in their entireties, we find that GEL-LYS and GEL’ISS are
similar in appearance, phonetically equivalent in sound, and share the same
connotation, creating the same overall commercial impression. We find, as a result,
that the differences between the marks are outweighed by their similarities and
weigh the DuPont factor concerning the marks in favor of finding likelihood of
confusion.
B. Relationship between the Goods, Channels of Trade and Classes
of Purchasers
With regard to the relationship between Applicant’s goods and the goods in the
cited registration and their channels of trade and classes of purchasers, we must
make our determination under these factors based on the goods as they are identified
in the application and cited registration. See In re i.am.symbolic, llc, 866 F.3d 1315,
123 USPQ2d 1744, 1749 (Fed. Cir. 2017). In assessing the similarity or dissimilarity
and nature of the goods, the Board “considers whether ‘the consuming public may
perceive [the respective goods or services of the parties] as related enough to cause
confusion about the source or origin of the goods and services.’” In re St. Helena Hosp.,
774 F.3d 747, 113 USPQ2d 1082, 1086 (Fed. Cir. 2014) (quoting Hewlett-Packard Co.
v. Packard Press Inc., 281 F.3d 1261, 62 USPQ2d 1001, 1004 (Fed. Cir. 2002)). The
issue is not whether the goods will be confused with each other, but rather whether
the public will be confused as to their source. See Recot Inc. v. M.C. Becton, 214 F.3d
1322, 1329, 54 USPQ2d 1894, 1898 (Fed. Cir. 2000) (“[E]ven if the goods in question
are different from, and thus not related to, one another in kind, the same goods can
be related in the mind of the consuming public as to the origin of the goods.”).
Serial No. 88434221
- 8 -

As stated, Applicant seeks registration of its mark for “artificial eyelash tweezers;
tweezers” and “battery-powered applicators for applying cosmetics to eyelashes;
motorized applicators for applying cosmetics to eyelashes,” and the registered mark
is used on “cosmetics and cosmetic preparations,” in International Class 3. The record
includes a definition of the noun “cosmetic” as “a powder, lotion, lipstick, rouge, or
other preparation for beautifying the face, skin, hair, nails, etc.”8 Because Applicant
identifies its goods as applying cosmetics to eyelashes, and describes its goods, as set
forth above, as including a “gel-curing device that bonds eyelash extensions,” we take
judicial notice that the noun cosmetics also is broadly defined as “something that is
cosmetic,” and, as to the adjective cosmetic, as “done or made for the sake of
appearance: such as correcting defects, especially of the face,” and this definition of
cosmetics includes artificial eyelashes.9
We find Applicant’s goods “for applying cosmetics to eyelashes” and “artificial
eyelash tweezers” are related to the registered “cosmetics” on the face of the
description of the goods. The application and registrations themselves may provide
evidence of the relationship between the goods. Hewlett-Packard Co. v. Packard Press
Inc., 62 USPQ2d at 1005; Merrit Foods v. Associated Citrus Packers, Inc., 222 USPQ
255 (TTAB 1984).

8 August 13, 2020 response TSDR 15 (citing Dictionary.com).
9 Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-
webster.com/dictionary/cosmetic. Accessed 3 Mar. 2021. The Board may take judicial notice
of dictionary definitions, including online dictionaries that exist in printed format. In re
Cordua Rests. LP, 110 USPQ2d 1227, 1229 n.4 (TTAB 2014), aff’d, 823 F.3d 594, 118 USPQ2d
1632 (Fed. Cir. 2016).
Serial No. 88434221
- 9 -

Goods which are “used in combination” are complementary, and “complementary
use has long been recognized as a relevant consideration in determining a likelihood
of confusion.” In re Martin’s Famous Pastry Shoppe, Inc., 748 F.2d 1565, 223 USPQ
1289, 1290 (Fed. Cir. 1984) (“We agree with the Board that the complementary nature
of bread and cheese cannot be ignored”). Here, all of Applicant’s goods, its tweezers
and artificial eyelash tweezers, as well as its applicators, may be used for “applying
cosmetics,” and so are related to cosmetics. The identification of goods tell us so, and
therefore the Examining Attorney has made a “showing that customers would seek
out both types of goods for the same purpose.” N. Face Apparel Corp. v. Sanyang
Indus. Co., 116 USPQ2d 1217, 1232 (TTAB 2015). Because of the relationship shown
by the description of Applicant’s cosmetic applicators and tweezers and Registrant’s
cosmetics, we find that the goods are complementary. Indeed, the same purchaser
may seek Applicant’s and Registrant’s goods for the same purpose of improving the
appearance of their eyelashes.
With respect to the channels of trade and sales conditions for Applicant’s and
Registrant’s goods, the record includes evidence from many third party websites
(Revlon, KISS, MAC Cosmetics, Azeredo Cosmetics, Sephora, Lilly Lashes,
Moxielash, House of Lashes, Anastasia Beverly Hills, Benefit Cosmetics, KBL
Cosmetics, Lancome, Sally Hansen, Twinkle Apothecary, and Ulta) showing that a
Serial No. 88434221
- 10 -

single entity can be the source of both beauty tools, like Applicant’s tweezers and
applicators for applying cosmetics including false eyelashes, and cosmetics.10
To the extent that Applicant relies on its own and Registrant’s websites to
demonstrate different channels of trade and sales conditions, Applicant mistakes the
relevant inquiry. Like our analysis of the similarity or dissimilarity of the goods, we
assess similarities in the channels of trade and conditions of sale on the
identifications of goods in the application and the cited registration. See Stone Lion
Capital Partners, LP v. Lion Capital LLP, 746 F3d 1317, 110 USPQ2d 1157, 1161-62
(Fed. Cir. 2014). As a result, evidence of how Applicant and Registrant are actually
offering their goods in the marketplace is not particularly relevant. Id.; In re Detroit
Athletic Co., 903 F3d 1297, 128 USPQ2d 1047, 1052 (Fed. Cir. 2018). Because there
are no restrictions reflected in the identifications of goods, Applicant’s contention that
its goods are sold only to professionals and will not be found in overlapping channels
of trade or under the same sales conditions as the registered goods can be given no
consideration. Stone Lion Capital Partners, LP v. Lion Capital LLP, 110 USPQ2d at
1163 (“Parties that choose to recite services in their trademark application that
exceed their actual services will be held to the broader scope of the application.”).
Finally, Applicant counters the evidence that the goods are complementary and
used for the same purpose, and travel in the same channels of trade under the same
sales conditions, by contending that not all products within the same broad industry

10 August 2, 2019 Office Action TSDR 10-18; February 20, 2020 Office Action TSDR 6-11;
August 29, 2020 TSDR 6-86.
Serial No. 88434221
- 11 -

of cosmetology are related. Cf. Edwards Lifesciences Corp. v. VigiLanz Corp., 94
USPQ2d 1399, 1410 (TTAB 2010) (“a finding that the goods are similar is not based
on whether a general term or overarching relationship can be found to encompass
them both.”) (citing Harvey Hubbell Inc. v. Tokyo Seimitsu Co., Ltd., 188 USPQ 517,
520 (TTAB 1975)); In re W.W. Henry Co., 82 USPQ2d 1213, 1215 (TTAB 2007) (“to
demonstrate that goods are related, it is not sufficient that a particular term may be
found which may broadly describe the goods”). We agree with this point, but find it
inapplicable here. The record shows that the goods involved here are not unrelated
because, as identified, they work together. The record shows that beauty tools like
Applicant’s applicators for cosmetics and tweezers, and cosmetics which can include
artificial eyelashes, may be used together to improve eyelash appearance, and are
available to the same end consumers, through some of the same channels of
commerce, namely stores that offer cosmetics and beauty tools.
We find that the similarity of the respective goods, channels of trade and sales
conditions weigh in favor of finding a likelihood of confusion.
C. Balancing the Factors
In conclusion, we have considered all of the arguments and evidence of record, and
all relevant DuPont factors. While we recognize the differences between the marks,
we find that Applicant’s mark GEL-LYS is the phonetic equivalent of the registered
mark GEL’ISS, and that the marks create the same commercial impressions so that
when applied to the complementary goods, confusion is likely.
Decision: The refusal to register Applicant’s mark GEL-LYS is affirmed.