BPI Sports, LLC

Trademark Trial and Appeal Board

Jul 11, 2016

No. 86414907 (T.T.A.B. Jul. 11, 2016)

THIS OPINION IS NOT A
PRECEDENT OF THE TTAB

Mailed: July 11, 2016

UNITED STATES PATENT AND TRADEMARK OFFICE
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Trademark Trial and Appeal Board
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In re BPI Sports, LLC
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Serial No. 86414907
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Adam C. Underwood of Carey Rodriguez Milian Gonya LLP for BPI Sports, LLC.

Eric Sable, Trademark Examining Attorney, Law Office 117 (Helen Bryan-Johnson,
Managing Attorney).
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Before Cataldo, Adlin and Pologeorgis, Administrative Trademark Judges.

Opinion by Adlin, Administrative Trademark Judge:
BPI Sports, LLC (“Applicant”) seeks a Principal Register registration for the
proposed mark BEST PROTEIN, in standard characters and with PROTEIN
disclaimed, for “dietary and nutritional supplements.”1 The Examining Attorney
refused registration on the ground that Applicant’s proposed mark is merely
descriptive of the identified goods under Section 2(e)(1) of the Trademark Act. After

1 Application Serial No. 86414907, filed October 4, 2014 based on Applicant’s allegation of
an intent to use the proposed mark in commerce under Section 1(b) of the Trademark Act.
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the refusal became final, Applicant appealed and filed a request for reconsideration
which was denied. Applicant and the Examining Attorney filed briefs.
A mark is deemed to be merely descriptive, within the meaning of Section 2(e)(1),
if it immediately conveys knowledge of a quality, feature, function, characteristic or
purpose of the goods for which it is used. In re Bayer Aktiengesellschaft, 488 F.3d 960,
82 USPQ2d 1828, 1831 (Fed. Cir. 2007) (quoting In re Gyulay, 820 F.2d 1216, 3
USPQ2d 1009)); and In re Abcor Development, 588 F.2d 811, 200 USPQ 215, 217-18
(CCPA 1978). A mark need not immediately convey an idea of each and every specific
feature of the goods in order to be considered merely descriptive; rather, it is sufficient
that the mark describes one significant attribute, function or property of the goods.
In re Chamber of Commerce of the United States of America, 675 F.3d 1297, 102
USPQ2d 1217, 1219 (Fed. Cir. 2012); In re H.U.D.D.L.E., 216 USPQ 358 (TTAB
1982); and In re MBAssociates, 180 USPQ 338 (TTAB 1973). Whether a mark is
merely descriptive is determined not in the abstract, but in relation to the goods for
which registration is sought, the context in which it is being used on or in connection
with the goods, and the possible significance that the mark would have to the average
purchaser of the goods because of the manner of its use. In re Bright-Crest, Ltd., 204
USPQ 591, 593 (TTAB 1979). It is settled that “[t]he question is not whether someone
presented with only the mark could guess what the goods or services are. Rather, the
question is whether someone who knows what the goods or services are will
understand the mark to convey information about them.” In re Tower Tech Inc., 64
USPQ2d 1314, 1316-17 (TTAB 2002).
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When two or more merely descriptive terms are combined, the determination of
whether the composite mark also has a merely descriptive significance turns on
whether the combination of terms evokes a new and unique commercial impression.
If each component retains its merely descriptive significance in relation to the goods,
the combination results in a composite that is itself merely descriptive. See e.g., In re
Oppedahl & Larson LLP, 373 F.3d 1171, 71 USPQ2d 1370 (Fed. Cir. 2004)
(PATENTS.COM merely descriptive of computer software for managing a database
of records that could include patents, and for tracking the status of the records by
means of the Internet); In re Petroglyph Games, Inc., 91 USPQ2d 1332 (TTAB 2009)
(BATTLECAM merely descriptive for computer game software); In re Carlson, 91
USPQ2d 1198 (TTAB 2009) (URBANHOUZING merely descriptive of real estate
brokerage, real estate consultation and real estate listing services); In re Tower Tech,
64 USPQ2d at 1314 (SMARTTOWER merely descriptive of commercial and industrial
cooling towers); In re Sun Microsystems Inc., 59 USPQ2d 1084 (TTAB 2001)
(AGENTBEANS merely descriptive of computer programs for use in developing and
deploying application programs); In re Putman Publishing Co., 39 USPQ2d 2021
(TTAB 1996) (FOOD & BEVERAGE ONLINE merely descriptive of news and
information services in the food processing industry).
Here, the Examining Attorney relies on following dictionary definitions of the
proposed mark’s constituent terms:
BEST—“of the most excellent, effective, or desirable type
or quality”2

2 http://oxforddictionaries.com/us/definition/american_english/best
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PROTEIN—“any of numerous, highly varied organic
molecules … necessary in the diet of all animals …”3

Office Action of January 23, 2015. He also relies on evidence that protein is a common,
heavily promoted ingredient in dietary and nutritional supplements, many of which
include the term “protein” in their names, including but not limited to the following:

3 http://dictionary.reference.com/browse/protein?r=66
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Id. Applicant’s own “fact sheets,” submitted in response to the Examining Attorney’s
information request under Trademark Rule 2.61(b) and reproduced below, are similar
in that the term PROTEIN is prominently featured and is among the ingredients in
Applicant’s supplements:

Office Action Response of July 17, 2015. In fact, as indicated in the “What’s in BPI
Sports Best Protein” materials to the right, “Protein” is by far the product’s principal
ingredient by weight.
Finally, the Examining Attorney relies on evidence that the compound term “best
protein” is often used not as the name of particular supplements or their source, but
instead to describe them. For example, the following uses of the compound term “best
protein” are all from different websites:
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Denial of Request for Reconsideration of December 7, 2015.
This evidence leaves no doubt that BEST PROTEIN is merely descriptive. The
proposed mark merely describes Applicant’s supplements as the “best,” or “most
excellent, effective, or desirable” supplements containing “protein,” or “highly varied
organic molecules … necessary in the diet of all animals,” including humans. The
evidence reveals that protein is a common and desirable ingredient in supplements,
Applicant’s identification of “dietary and nutritional supplements” encompasses
supplements containing protein, and where, as here, a proposed mark identifies a
product’s ingredient(s), it is merely descriptive. In re TriVita, Inc., 783 F.3d 872, 114
USPQ2d 1574, 1576 (Fed. Cir. 2015) (“The Board found that the relevant consumer,
knowing that the goods are supplements containing nopal cactus juice, would
understand the mark NOPALEA to convey information that the goods contain
ingredients from the Nopalea cactus …Substantial evidence supports the Board’s
findings, and its conclusion that ‘nopalea’ is merely descriptive of TriVita’s goods.”).
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Applicant does not and cannot deny that “protein” is merely descriptive, because
in response to the Examining Attorney’s information request under Trademark Rule
2.61(b), Applicant stated “The question of whether the goods contain protein is
answered in the affirmative. BEST PROTEIN goods contain whey protein isolate ….”
Office Action Response of July 17, 2015 and Ex 2. In addition, Applicant voluntarily
disclaimed the word “protein.” Alcatraz Media Inc. v. Chesapeake Marine Tours Inc.,
107 USPQ2d 1750, 1762 (TTAB 2013), aff’d 565 Fed. Appx. 900 (Fed. Cir. 2014); Bass
Pro Trademarks LLC v. Sportsman’s Warehouse Inc. 89 USPQ2d 1844, 1851 (TTAB
2008).
It is settled that laudatory terms, including the term “best,” are generally merely
descriptive. See In re Boston Beer Co., L.P., 198 F.2d 1370, 53 USPQ2d 1056, 1058
(Fed. Cir. 1999) (finding THE BEST BEER IN AMERICA for beer to be “a common,
laudatory advertising phrase which is merely descriptive of Boston Beer’s goods.
Indeed, it is so highly laudatory and descriptive of the qualities of its product that the
slogan does not and could not function as a trademark to distinguish Boston Beer’s
goods and serve as an indication of origin.”); In re Best Software Inc., 58 USPQ2d
1314 (TTAB 2001) (finding, in connection with application to register BEST!
SUPPORTPLUS PREMIER and BEST! SUPPORTPLUS for computer consultation
services, “that the words ‘BEST’ and ‘PREMIER’ are merely descriptive laudatory
words which should be disclaimed”); Taylor Bros., Inc. v. The Pinkerton Tobacco Co.,
231 USPQ 412 (TTAB 1986) (observing that AMERICA’S BEST CHEW for chewing
tobacco is merely descriptive); In re Wileswood, Inc., 201 USPQ 400, 402 (TTAB 1978)
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(finding AMERICA’S BEST POPCORN and AMERICA’S FAVORITE POPCORN
merely descriptive of popcorn, stating that “the two expressions in question amount
to nothing more than trade puffery or self-laudatory expressions of applicant’s
product and would be so understood”).
The 12 websites reproduced above which purport to list the “best protein” powders
offered by various sources identify the specific powders listed by their respective
trademarks. In these lists, “best protein” merely describes the quality and type of
powder, not the powder’s source. The article entitled “The Best Protein Bars: Strong
Food for a Strong Body” does essentially the same thing with protein bars. In other
words, “best protein” does not function as a source identifier, but instead describes a
type of product offered by many sources.
Applicant analogizes this case to In re Colonial Stores Inc., 394 F.2d 549, 157
USPQ 382 (CCPA 1968) and argues that the composite term BEST PROTEIN is not
merely descriptive even if its individual components are.
…the Examiner negates to mention that the cited Oxford
Dictionary also states that “best” is defined to mean “most
enjoyable” and “most appropriate, advantageous, or well
advised.” Applicant submits that consumer (sic) can simply
find that Applicant’s product is a “most enjoyable” dietary
and nutritional supplement or a “most appropriate” or
“well advised” dietary and nutritional supplement; neither
of which would merely describe “the desirable quality of the
goods” as asserted by the Examiner. As such, Applicant
respectfully submits that the relevant public (i.e., the
consumers) would actually require at least some
imagination and/or forethought to determine the applied-
for mark’s meaning in relation to the goods covered and
thus the applied-for mark “BEST PROTEIN” is at the very
least suggestive … the individual words “best” and
“protein” may have ordinary meanings when used alone,
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however the combination of those two descriptive terms
into a suggestive phrase convert those words into a
distinctive mark used for “dietary and nutritional
supplements” in class 05.

Applicant’s Appeal Brief at 4-5. We are not persuaded. Because each of the possible
meanings Applicant attributes to the term are merely descriptive in relation to the
goods, the proposed mark is merely descriptive. In re RiseSmart, Inc., 104 USPQ2d
1931, 1934 (TTAB 2012); TMEP § 1213.05(c) (2015). And there is no evidence
whatsoever that “best protein” has a double meaning, making Colonial Stores
inapposite. In fact, when the terms “best” and “protein” are combined “the mark as a
whole, i.e., the combination of the individual parts,” does not convey “any distinctive
source-identifying impression contrary to the descriptiveness of the individual parts.”
In re Oppedahl & Larson, 71 USPQ2d at 1372. To the contrary, from “the perspective
of a prospective purchaser or user” of Applicant’s supplements, “because … the
combination of the terms does not result in a composite that alters the meaning of
[any] of the elements … refusal on the ground of descriptiveness is appropriate.” In
re Petroglyph Games, 91 USPQ2d at 1341.
Finally, Applicant’s reliance on a number of Principal Register registrations
which also contain the word PROTEIN for supplements (including SYMPLY
PROTEIN, EASY PROTEIN, PERFORMANCE PROTEIN, etc.) is misplaced. In In
re Nett Designs Inc., 236 F.3d 1339, 57 USPQ2d 1564 (Fed. Cir. 2001), the Federal
Circuit affirmed a requirement that THE ULIMTATE BIKE RACK be disclaimed,
finding that substantial evidence supported the Board’s finding that “consumers will
immediately regard THE ULTIMATE BIKE RACK as a laudatory descriptive phrase
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that touts the superiority of Nett Designs’ bike racks.” Id. at 1566. In doing so, the
Court found that third-party registrations including the term ULTIMATE did not
rebut the Board’s finding, stating “[e]ven if some prior registrations had some
characteristics similar to Nett Designs’ application, the PTO’s allowance of such prior
registrations does not bind the Board or this court.” Id.; see also In re Datapipe, Inc.,
111 USPQ2d 1330, 1336 (TTAB 2014) (“Although the United States Patent and
Trademark Office strives for consistency, each application must be examined on its
own merits. Neither the Trademark Examining Attorney nor the Board is bound to
approve for registration an Applicant’s mark based solely upon the registration of
other assertedly similar marks for other goods or services having unique evidentiary
records.”)

Decision: The refusal to register Applicant’s proposed mark under Section 2(e)(1) of
the Trademark Act is affirmed.