Notwithstanding s. Trans 138.025, a retail auctioneer selling motor vehicles may conduct business without a motor vehicle dealer license, provided the retail auctioneer meets all of the following requirements:
Note: For example, an auctioneer may not need a dealer license when the auction only involves vehicles owned by one individual, corporation, or other "person." If the auction includes vehicles owned by 2 or more persons, the auctioneer or auction company usually needs a dealer license. The only exception occurs in very small consignment auctions, where no more than 3 vehicles are offered for sale at a single auction.
Wis. Admin. Code Department of Transportation § Trans 138.028