Or. Admin. R. 811-015-0045

Current through Register Vol. 63, No. 9, September 1, 2024

Section 811-015-0045 - Advertising

(1) A chiropractic physician shall not use or participate in the use of improper advertising. Improper advertising is any advertising which:

(a) States any fact which would result in the communication being untruthful, misleading, or deceptive;

(b) Contains statistical or other assertions of predicted rates of success of treatment; or

(c) Claims a specialty, degree, or diplomate not possessed or that does not exist.

(2) A chiropractic physician shall not practice under a name that is misleading as to the identity of the chiropractic physician(s) practicing under such name or under a firm name which is misleading.

(3) A chiropractic physician shall adhere to the Doctors' Title Act, ORS 676.110(2).

(4) A chiropractic physician may use a professional card and/or letterhead identifying the chiropractic physician's name, profession, address, telephone number, name of the chiropractic office and educational degrees. It may also include names of licensed associates.

Or. Admin. R. 811-015-0045

2CE 1-1983, f. 1-12-83, ef. 2-1-83; 2CE 7-1985, f. 11-13-85, ef. 12-1-85; 2CE 2-1986, f. 5-15-86, ef. 6-1-86; CE 1-1995, f. & cert. ef. 10-30-95; CE 2-1996(Temp), f. & cert. ef. 5-31-96; CE 3-1996, f. & cert. ef. 9-26-96; BCE 4-2001, f. & cert. ef. 11-23-01; BCE 4-2019, minor correction filed 02/15/2019, effective 2/15/2019

Statutory/Other Authority: ORS 684

Statutes/Other Implemented: ORS 684.155