La. Admin. Code tit. 76 § I-339

Current through Register Vol. 50, No. 9, September 20, 2024

Section I-339 - Advertising or Sponsorship Signs on Department Assets

A. Purpose

1. The purpose of this Rule is to establish procedures and guidelines within the department for allowing certain limited types of advertising and sponsorship signs on high-visibility assets owned or controlled by the department to raise revenue to defray costs of departmental services associated with communication, educational, and extension activities or to recognize sponsorship partners.

2. The display of advertising or sponsorship signs on departmental assets shall not constitute an endorsement by the department of any of the products, services or messages of the advertiser or sponsor.

3. Advertisement or sponsorship signs may be placed on immovable property, improvements on immovable property, vehicles, vessels, and other assets of the department, including but not limited to websites, pamphlets, brochures, and other outreach, communications, and educational materials.

B. Solicitation, Selection and Contracting

1. The department may issue solicitations to secure contracts to determine the market potential for advertisements or sponsorships or to place advertisements or sponsorship signs on department assets.

2. The solicitation responses will be reviewed by a committee appointed by the secretary, and the most suitable proposals, as determined by the committee, may be selected.

3. The committee has the discretion to make reasonable recommendations to the secretary concerning the types of advertising or sponsorship signs that may be displayed utilizing the criteria established herein.

4. The secretary shall have final discretion regarding which recommendations and solicitations are selected. Selections shall be made for those advertisements or sponsorships that do not impact or infringe upon the image or reputation of the department.

5. The department may limit the number and type of assets available for advertising or sponsorship displays.

6. The department may limit the authorization to advertise or place sponsorship signs among the departments divisions, sections, programs and initiatives.

7. The department may limit the terms and conditions of the contract with an advertiser or sponsor.

C. Guidelines for Content for Advertising and Sponsorship Signs

1. Only commercial advertising or sponsorships will be accepted. The advertisement or sponsorship content shall only include content that promotes or informs a commercial transaction.

2. No content promoting illegal activity or obscene, vulgar or offensive conduct shall be allowed.

3. No content that demeans or disparages individuals or groups shall be allowed.

4. No political or religious advertising or sponsorships shall be allowed.

5. No advertising or sponsorship signs of adult oriented products shall be allowed. Advertising or sponsorship signs of firearms and other means authorized in the lawful taking of game in Louisiana, however, may be allowed.

6. The advertising or sponsorships should not be so controversial that it can promote vandalism of advertising or sponsorship materials and associated departmental property.

D. Guidelines for Placement of Advertising or Sponsorship Signs on Assets

1. Advertising or sponsorship signs shall not be placed in a manner that could interfere or confuse as to the identification of departments ownership or control of the asset.

2. On vehicles, vessels, and other assets of the department traditionally utilized in the transport of personnel or equipment, advertising or sponsorships signs may be placed on the inside or the outside of equipment. However, the signage shall not be erected in such a manner that it impedes the assets safe utilization and operation.

a. Advertising or sponsorship signs shall not be allowed on vehicles, vessels, and other assets traditionally utilized in the transport of personnel and equipment that are under the control or operation of the enforcement division.

3. For advertising or sponsorship signs which require a power source, such as electronics or LED lighting, the advertiser or sponsor will be required by the department to submit and maintain detailed plans and provisions. The use of the powered advertising or sponsorship devices shall not have any adverse effect on the safety and functionality of the asset. If the safety and functionality of the asset is compromised after installation, the signage shall be removed.

La. Admin. Code tit. 76, § I-339

Promulgated by the Department of Wildlife and Fisheries, Wildlife and Fisheries Commission, LR 42444 (3/1/2016).

AUTHORITY NOTE: Promulgated in accordance R.S. 56:13