Section 256.11 - Enforcement(1) A Sports Wagering Operator shall discontinue or modify as expeditiously as possible the use of a particular advertisement, marketing, or branding material in the Commonwealth or directed to residents in this state upon receipt of written notice that the Commission has determined that the advertisement, marketing, or branding material in question does not conform to the requirements of 205 CMR 256.00 or the discontinuance or modification of which is necessary for the immediate preservation of the public peace, health safety, and welfare of the Commonwealth.(2) A failure to adhere to the rules of 205 CMR 256.00 may be grounds for disciplinary action under any enforcement method available to the Commission, including emergency enforcement orders to immediately cease and desist such advertising pursuant to 205 CMR 109.00: Authority of the Commission to Act in an Emergency Situation.(3) The Commission may, in addition to, or in lieu of, any other discipline, require an Operator that violates 205 CMR 256.00 to provide electronic copies of all advertising, marketing and promotional materials developed by or on behalf of the Operator to the Commission at least ten business days prior to publication, distribution or airing to the public.Adopted by Mass Register Issue 1489, eff. 1/25/2023 (EMERGENCY).Amended by Mass Register Issue 1493, eff. 4/14/2023.