No article which is secondhand, as defined in the act, shall be advertised in any manner which represents or implies that the article is new.
Cal. Code Regs. Tit. 4, § 1316
Note: Authority cited: Sections 19034 and 19088, Business and Professions Code. Reference: Sections 19008, 19008.5, 19008.6 and 19150, Business and Professions Code.