Cal. Code Regs. tit. 4 § 1312

Current through Register 2024 Notice Reg. No. 44, November 1, 2024
Section 1312 - Liquidation

No advertisement shall represent or imply, by means of the term "Going Out of Business," "Selling Out," "Closing Out," "Liquidating," or any term of similar import, that the advertiser is going out of business, or is disposing of all or a portion of a stock of merchandise, unless such representation is true and is not in any respect misleading as to the advertiser's discontinuing business or as to the types and quantity of merchandise intended to be included, and unless the articles offered for sale, and to be sold, during the sale are restricted to those articles on the premises or in transit from previous orders the date the sale is announced. A mere change of business location, business name or type of business entity does not constitute going out of business within the meaning of this section.

Cal. Code Regs. Tit. 4, § 1312

1. Amendment filed 8-5-70; effective thirtieth day thereafter (Register 70, No. 32).
2. New NOTE filed 12-10-81 as procedural and organizational; effective upon filing (Register 81, No. 50).

Note: Authority cited: Sections 19034 and 19088, Business and Professions Code. Reference: Sections 17500, 19150 and 19210, Business and Professions Code.

1. Amendment filed 8-5-70; effective thirtieth day thereafter (Register 70, No. 32).
2. New NOTE filed 12-10-81 as procedural and organizational; effective upon filing (Register 81, No. 50).