Section 1302 - Former Price of Same Article(a) No price, whether expressed in words, phrases, price figures, symbols, fractions, percentages, or otherwise, shall be advertised as the former price of an article unless such advertised former price applies to the article advertised.(b) Except as provided in subdivision (c) of this section, the advertised former price must be the prevailing market price of the article in the locality wherein the advertisement is published, within three months immediately preceding the publication of the advertisement.(c) If the advertised former price exceeds the three months' period as set forth in subdivision (b) above, the date when such former price did prevail must be clearly, exactly and conspicuously stated in the advertisement.Cal. Code Regs. Tit. 4, § 1302
1. Amendment filed 5-10-74; effective thirtieth day thereafter (Register 74, No. 19).
2. New NOTE filed 12-10-81 as procedural and organizational; effective upon filing (Register 81, No. 50). Note: Authority cited: Sections 19034 and 19088, Business and Professions Code. Reference: Sections 17500, 17501, 19150 and 19210, Business and Professions Code.
1. Amendment filed 5-10-74; effective thirtieth day thereafter (Register 74, No. 19).
2. New NOTE filed 12-10-81 as procedural and organizational; effective upon filing (Register 81, No. 50).