Ala. Admin. Code r. 20-X-8-.13

Current through Register Vol. 42, No. 11, August 30, 2024

Section 20-X-8-.13 - Brand And Brand Extension

(1) "Brand" is any word, name, group of letters, symbol, or combination thereof that is adopted and used by a manufacturer or importer to identify a specific beer or malt beverage product, and to distinguish that product from another beer or malt beverage product.

(2) "Brand extension" is any brand (a) which incorporates all or a substantial part of the unique features of a preexisting brand of the same manufacturer or importer, and (b) which relies to a significant extent on the goodwill associated with that preexisting brand.

(3) A manufacturer or importer who assigns a brand extension to a wholesaler must assign the brand extension to the wholesaler to whom the manufacturer or importer granted the exclusive sales territory for the brand from which the brand extension resulted, unless the wholesaler declines to distribute and sell that brand extension.

Ala. Admin. Code r. 20-X-8-.13

New Rule: Filed January 2, 2014; effective February 6, 2014.

Author: ABC Board

Statutory Authority:Code of Ala. 1975, §§ 28-3-49, 28-8-2.