MEMORANDUM AND ORDER

JAMES R. MILLER, Jr., District Judge.

The plaintiff, Gregory O. Smith, initially filed this action in the Circuit Court for Montgomery County seeking damages for alleged libel and invasion of privacy arising out of the publication of the March, 1977 edition of Esquire Magazine. This action was then properly removed to this court, where there is presenting pending a Motion to Dismiss filed on behalf of the defendant. (Paper 10). The defendant seeks dismissal on two distinct grounds. First, the defendant contends that it is not subject to the personal jurisdiction of this court and that it was not properly served with process in this action. Alternatively, the defendant contends that this action is barred by the one-year statute of limitations governing actions for libel or slander under Maryland law.

I. Is The Defendant, Esquire, Inc., Subject to Personal Jurisdiction In This Court?

In support of the motion to dismiss on jurisdictional grounds, the defendant has submitted the Affidavit of Robert W. Shields, the Vice President and Treasurer of Esquire, Inc. (Esquire). Mr. Shields states that Esquire was incorporated in Delaware and maintains its principal place of business in New York. Mr. Shields further states that Esquire did not distribute the March, 1977 issue of Esquire Magazine, nor did Esquire receive any revenues from the sale of that magazine. Rather the March, 1977 issue of Esquire Magazine was distributed by Esquire Magazine, Inc., which was, at that time, a subsidiary of Esquire. Esquire does not maintain a place of business in Maryland. Thus, the defendant alleges that it is not subject to the jurisdiction of this court in the present action. The plaintiff has responded by referring the court to case law in support of the broad proposition that a manufacturer cannot avoid liability by not personally distributing his product in a forum state when he knows or reasonably should anticipate that the product will ultimately be sold in that forum. See, Lamprecht v. Piper Aircraft Corp., 262 Md. 126, 277 A.2d 272 (1971); Buckeye Boiler Company v. Sup.Ct. of Los Angeles County, 71 Cal.2d 893, 80 Cal.Rptr. 113, 458 P.2d 57, 64 (1969); Ajax Realty Corp. v. J.F. Zook, Inc., 493 F.2d 818 (4th Cir. 1972). Specifically in the context of a magazine publisher, the plaintiff argues that the publisher cannot avoid liability merely on the grounds that distribution of the publication was managed by an independent corporation. See David v. National Lampoon, Inc., 432 F. Supp. 1097 (D.S.C. 1977).

While the court agrees with the proposition that a magazine publisher is generally amenable to suit in jurisdictions in which its publications are ultimately distributed, this broad principle is inapplicable given the facts of this case. In the present case it appears that the defendant Esquire, Inc. neither published nor distributed the magazine in question. ( See Supplemental Affidavit, Paper 15). Similarly it received no revenue from the sale or distribution of said magazine. Rather, the publication, sale, and distribution of Esquire Magazine in March of 1977 were handled by Esquire Magazine, Inc., which entity would be the proper party-defendant in these proceedings. Esquire, Inc. would therefore be a proper defendant in these proceedings only if the plaintiff could show that Esquire Magazine, Inc.'s actions within the jurisdiction could be attributed to Esquire, Inc. under either agency principles or under the theory of piercing the corporate veil. The plaintiff has set forth no facts to sustain such a theory. Therefore, since the plaintiff carries the burden of proving that the defendant is subject to the court's jurisdiction, and the plaintiff has not met that burden, the present action must be dismissed. See Haynes v. James H. Carr, Inc., 427 F.2d 700, 704 (4th Cir.), cert. denied, 400 U.S. 942, 91 S.Ct. 238, 27 L.Ed.2d 245 (1970).

II. Is This Action Barred by The Statute of Limitations?

The defendant contends, and the plaintiff apparently concedes, that Count I, the libel count, is barred by the applicable one-year Maryland statute of limitations governing slander and libel. See Md.Cts. Jud.Proc. Code Ann. § 5-105. Thus, the defendant's motion to dismiss on the grounds of limitations should be granted as to Count I, and the only question remaining is whether Count II, the invasion of privacy count, should similarly be barred by the one-year statute of limitations.

As stated by the defendant, Maryland law recognizes that invasion of privacy "is not one tort, but a complex of four." Household Finance Corp. v. Bridge, 252 Md. 531, 537, 250 A.2d 878, 882 (1969), quoting W. Prosser, Handbook of the Law of Torts 832 (3d ed. 1964). The defendant claims that the allegations in the present case purport to state a cause of action for "false light" invasion of privacy. The defendant further argues that a false light claim is essentially analogous to a libel claim and therefore should be governed by the same statute of limitations. In response the plaintiff argues that the distinctions between the torts of defamation and invasion of privacy warrant applying the general state statute of limitations in the latter case rather than judicially imposing the one-year statute which, by its terms, specifically governs defamation.

The Maryland state courts have never addressed the question of whether the one-year statute of limitations governing slander and libel should be applicable to causes of action based on a false light theory of invasion of privacy. The court, however, feels that if this issue were presented to the Maryland Court of Appeals, the state court in this instance would find the one-year statute should be applicable, given the similarity between the libel and the false light invasion of privacy claims presented. To hold otherwise would severely undercut the policy considerations which led to the enactment of the one-year statute governing defamation cases.

To state a cause of action for "false light" invasion of privacy, one must allege a publication which unreasonably places the plaintiff in a false light before the public. As was stated by Dean Prosser:

"The false light need not necessarily be a defamatory one, although it very often is, so that a defamation action will also lie. . . . There has been a good deal of overlapping of defamation in the false light cases, and it seems clear that either action, or both, will very often lie. The privacy cases do go considerably beyond the narrow limits of defamation, and no doubt have succeeded in affording a needed remedy in a good many instances not covered by the other tort. But the question may well be raised, and is still unanswered, whether this branch of the tort is not capable of swallowing up and engulfing the whole law of defamation, and whether there is any false libel printed, for example, in a newspaper, which cannot be redressed upon the alternative ground."

W. Prosser, Law of Torts, supra. at 813. These concerns lead the court to believe that in cases based on a "false light" theory of invasion of privacy, where the underlying "false light" relied upon arises out of an alleged defamatory statement, the proper cause of action is actually defamation and accordingly the case, whether stated in terms of defamation or invasion of privacy, is governed by the one-year statute of limitations. This holding comports with the Court of Appeal's recognition in A.S. Abell Co. v. Barnes, 258 Md. 56, 69 n. 7, 265 A.2d 207, 215 n. 7 (1970), that false light invasion of privacy is a "comparatively new species", in that "traditionally, invasions of privacy involved statements that were true, in distinction to defamation where the statements were alleged to be false." Thus, where the basis of the cause of action is the false nature of the publication, i.e. a defamation, the action should be governed by the various limitations placed on an action for defamation. To hold otherwise would allow a plaintiff, in any defamation action where there has been a general publication, to avoid the otherwise applicable one-year statute merely by phrasing the cause of action in terms of invasion of privacy. Thus, the court finds that despite the fact that Count II of this action was stated in terms of invasion of privacy, the underlying cause of action is libel and the one-year statute of limitations is applicable. Cf. Lehigh Chemical Co. v. Celanese Corp., 278 F. Supp. 894 (D.Md. 1968). Count II of the plaintiff's complaint, therefore, is also barred by limitations and must be dismissed.

III. Conclusion

Accordingly, it is ORDERED this 7th day of August, 1980, by the United States District Court for the District of Maryland that defendant's Motion to Dismiss (Paper 10) is GRANTED.