GREGORY H. WOODS, United States District Judge

MEMORANDUM OPINION AND ORDER

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When the Once-ler arrived in the picturesque valley filled with a forest of Truffula trees and Bar-ba-loot bears, he immediately got to work; he felled a Truffala tree and knitted his very first Thneed. The market rewarded his entrepreneurial spirit, and business boomed. But there was one creature who was decidedly displeased by the Once-ler's economic exploits: the Lorax. The Lorax popped out of a Truffula stump and warned the Once-ler of the externalized costs of his Thneed business. "I speak for the trees," he warned, "for the trees have no tongues." Dr. Seuss, The Lorax (1971).

This is a case about allegedly harmful haircare products rather than environmentally destructive Thneeds, but the conceit remains instructive. In deciding who to appoint as interim counsel in these consolidated, putative class actions, the Court's obligation is to speak for the Plaintiffs who, at this point in the litigation, do not have a voice, but whose interests must nevertheless be protected. For the reasons that follow, Plaintiffs' modified motion to appoint interim counsel is GRANTED.

I. BACKGROUND

The plaintiffs in these consolidated, putative class actions assert that Deva Concepts LLC (or, "DevaCurl") sold them a variety of expensive shampoos, conditioners, and other "revolutionary" hair products touted as specifically formulated to keep curly hair clean without stripping it of its natural oils, damaging it in the process. See, e.g., Compl. ¶ 4, Dixon et al v. Deva Concepts LLC, 1:20-cv-1234-GHW (S.D.N.Y. Feb. 12, 2020), Dkt. No. 1. Unbeknownst to Plaintiffs, however, the DevaCurl products did nothing of the sort—use of the products caused scalp irritation, excessive shedding, hair loss, thinning, breakage, and even balding. See, e.g., id. ¶ 15.

Dixon et al v. Deva Concepts, LLC was the first of many similar complaints that were ultimately filed in the Southern District of New York. Because two other actions had already been filed in the Southern District of Florida and the Central District of California, this Court ordered the Dixon plaintiffs to show cause why this case should not be transferred to one of those courts under the first-to-file rule. See Order to Show Cause, Dixon et al v. Deva Concepts LLC, 1:20-cv-1234-GHW (S.D.N.Y. Feb. 26, 2020), Dkt. No. 11. Shortly thereafter, Plaintiffs replied, providing the Court with myriad reasons why this Court should not transfer the case, including Plaintiffs' intent to ask the Judicial Panel on Multidistrict Litigation to consolidate a number of putative class actions pending around country and to assign them to this Court. See generally Pls.' Resp. to Order to Show Cause, Dixon et al v. Deva Concepts LLC, 1:20-cv-1234-GHW (S.D.N.Y. Mar. 11, 2020), Dkt. No. 17.

Ultimately, all of the parties in the Southern District of New York DevaCurl cases decided to stipulate to consolidation rather than pursue relief before the Multidistrict Litigation Panel. See generally Stip. to Consol. Actions, Dkt. No. 25. When the Court so-ordered those stipulations, counsel for Plaintiffs moved for appointment of interim lead counsel, interim liaison counsel, and the establishment of an interim executive committee pursuant to Federal Rule of Civil Procedure 23(g)(3) to more "efficiently" prosecute the case. See Dkt. No. 44 at 2.

Initially, counsel for Plaintiffs suggested the following structure: Gary E. Mason and Gary M. Klinger of Mason Lietz & Klinger LLP, Charles E. Schaffer of Levin Sedran & Berman LLP, and Rachel Soffin of Greg Coleman Law would serve as interim co-lead counsel; Gary S. Graifman of Kantrowitz Goldhamer & Graifman, P.C. would serve as interim liaison counsel; and Melissa R. Emert of Stull, Stull & Brody, Jeffrey Goldenberg of Goldenberg Schneider, L.P.A., John Macoretta of Spector Roseman & Kodroff, P.C., Joel Rhine of Rhine Law Firm, Gordon Rudd of Zimmerman Reed LLP, Robert S. Schachter of Zwerling, Schachter & Zwerling, Jonathon Shub of the Shub Law Firm LLC, and Melissa Weiner of Pearson, Simon & Warshaw, LLP would serve as interim executive committee members. Defendant opposed the motion on July 3, 2020. See Dkt. No. 56. Plaintiffs replied on July 7, 2020. See Dkt. No. 57.

The Court held argument on the motion on July 17, 2020, during which it "sp[oke] for the trees," and expressed concern that such an expansive leadership structure might generate unnecessary expenses and could ultimately detract from the class members' recovery. After all, only twenty-four other lawyers had noticed their appearance in the action on behalf of Plaintiffs; appointing thirteen of them to leadership positions would mean that over half of the attorneys involved in the case would be responsible for spearheading the litigation. See July 17, 2020 Tr. at 19. Counsel for Plaintiffs admitted that the structure was more inclusive than necessary a few times during his colloquy with the Court, see, e.g., July 17, 2020 Tr. at 20 (MR. MASON: Is it absolutely necessary to have that many lawyers? No, your Honor."), and described his approach as a compromise designed to avoid infighting:

I find—this is my own foible, but I have led many cases over my career, and I find it difficult to make decisions that—let's go with these people and not those people, and actually that the people that you say are not in your group, what do they do? They form a grump group, and then we have groups that are competing with each other. And if we went down that road, we wouldn't be having this conversation here

today. We would be having a much different conversation with competing applications and different groups. Maybe each group would be half the size, but then I don't like to litigate that way, and I don't think it's a best practice because then you have a situation you have winners and losers, a bunch of lawyers who will run the case and be in charge and another group of lawyers who are sitting—are not working on the case, have claims in the case, are monitoring the case, are potentially going to be objectors to the case if they're not happy how things have gone later on because they're not engaged in the case. And to me that's not the best way and certainly not the most collegial way to litigate. So I end up where I ended up. As you said, people may be critical of how I do this. Some are, although I do see a trend towards a flatter structure in some of the cases with some of my colleagues, and it does lead to a little bit of overinclusiveness and a little bit more people than arguably are necessary. But when you have a group of talented and responsible lawyers like this, I think that the end results will be better and everyone will act responsibly so that we don't get into—we don't have a situation where the lodestar is multiples different than what they would have been if we had half the lawyers.

The Court invited supplemental briefing on the question of how Plaintiffs' counsel proposed to keep down costs. In response, Plaintiffs substantially modified their proposal, slashing the leadership structure from a three-tiered structure comprising twelve attorneys to just four co-lead interim counsel: Gary E. Mason, Charles E. Schaffer, Rachel Soffin, and Melissa Weiner. See Pls.' Suppl. Br., Dkt. No. 65 at 1-2. Thus, the question before the Court is only whether those four lawyers—not the original thirteen—should be appointed as interim lead counsel.

II. LEGAL STANDARD

The Federal Rules of Civil Procedure allow a court to "designate interim counsel to act on behalf of a putative class action before determining whether to certify the action as a class action." Fed. R. Civ. P. 23(g)(3). Indeed, "where multiple overlapping and duplicative class actions have been transferred to a single district for the coordination of pretrial proceedings, designation of interim class counsel is encouraged, and indeed is probably essential for efficient case management." In re Air Cargo Shipping Servs. Antitrust Litig., 240 F.R.D. 56, 57 (E.D.N.Y. 2006) (citing Manual § 21.11); see also Deangelis v. Corzine, 286 F.R.D. 220, 223 (S.D.N.Y. 2012).

"Candidates for interim class counsel are evaluated under the same rubric as potential counsel for certified classes." Deangelis v. Corzine, 286 F.R.D. 220, 223 (S.D.N.Y. 2012) (collecting cases). Pursuant to Rule 23(g)(1), a Court must consider:

(i) the work counsel has done in identifying or investigating potential claims in the action;
(ii) counsel's experience in handling class actions, other complex litigation, and the types of claims asserted in the action;
(iii) counsel's knowledge of the applicable law; and
(iv) the resources that counsel will commit to representing the class

Fed. R. Civ. P. 23(g)(1)(A); see also Bernstein v. Cengage Learning, Inc., No. 18-cv-7877 (VEC) (SLC), 2019 WL 6324276, at *1 (S.D.N.Y. Nov. 26, 2019). And a Court may consider "any other matter pertinent to counsel's ability to fairly and adequately represent the interests of the class." Fed. R. Civ. P. 23(g)(1)(B). Finally, the Manual recommends that courts, in selecting lead counsel for a proposed class, "conduct an independent review . . . to ensure that counsel appointed to leading roles are qualified and responsible, that they will fairly and adequately represent all of the parties on their side, and that their charges will be reasonable." Manual § 10.22. Defendant correctly notes that "[a]ppointment of interim lead counsel under Federal Rule of Civil Procedure 23(g)(3) is at the sound discretion of" the Court. Def.'s Resp. at 3; see generally Fed. R. Civ. P. 23.

III. DISCUSSION

This is precisely the sort of case that would benefit from the appointment of interim class counsel. It involves a dozen duplicative class actions that have been consolidated to coordinate pretrial proceedings. See In re Air Cargo Shipping Servs. Antitrust Litig., 240 F.R.D. at 57. After reviewing Plaintiffs' motion and supplemental briefing, the Court finds that Gary E. Mason, Charles E. Schaffer, Rachel Soffin, and Melissa Weiner all meet the factors set forth in Rule 23.

First, at outlined in their supplemental brief, these four lawyers have spent months investigating potential claims, interviewing consumers and potential plaintiffs, and working to organize and manage the lawsuit—corralling the numerous overlapping putative class actions into one court without the need for formal consolidation by the Judicial Panel on Multidistrict Litigation. See Pls.' Suppl. Br. at 3-4.

Second, there is no question that the four proposed co-lead interim counsel are well-credentialled lawyers with significant class action experience: Gary E. Mason has managed hundreds of class actions, served in leadership positions on at least another seven, certified three, and tried at least two before a jury, see Mason Decl., Dkt. No. 45-1 at 2-5; Charles E. Schaffer is a "nationally recognized leader in complex litigation" with over twenty years of experience, and appointments to leadership roles in fourteen multi-district litigations, see Schaffer Decl., Dkt. No. 45-2 ¶ 5, Pls.' Suppl. Br. Ex. B(3), Dkt. No. 65-3, at 16; Rachel Soffin has litigated complex civil actions for nearly fifteen years, and focused exclusively on class actions for the past ten years, see Soffin Decl., Dkt. No. 45-3 at 2; and Melissa Weiner has been named a Super Lawyers Rising Star by Minnesota Law & Politics, and has taken leadership roles in several large class actions and multi-district litigations, see Weiner Decl. Ex. A, Dkt. No. 45-12 at 16-17.

Third, the Court is persuaded that proposed interim counsel will commit ample resources to represent Plaintiffs. Each attorney has engaged the resources of her firm—all of which are "well- established and well-capitalized"— including the assistance of her "partners, associates, and paralegals." Pls.' Suppl. Br. at 4.

Finally, the Court finds that the Proposed Interim Counsel have demonstrated that they will represent Plaintiffs fairly and adequately. "[U]nderscoring their ability to coordinate their activities and seek consensus," see In re Bank of Am. Corp. Sec., Derivative & ERISA Litig., 258 F.R.D. 260, 274 (S.D.N.Y 2009), these four lawyers have, in five days, entirely restructured their proposed leadership structure in their supplemental briefing. These papers demonstrate genuine sensitivity to the Court's twin concerns of ensuring efficacy and efficiency through its interim appointments. Plaintiffs eliminated the role of liaison counsel, acknowledging that "the position may not be necessary" and have "familiarized themselves with the local rules." Pls.' Suppl. Br. at 5. More consequential is Plaintiffs' elimination of a formal executive committee, instead asking only that co-lead interim counsel be permitted to organize informal committees to maximally operationalize the diverse and talented attorneys waiting in the ranks. Pls.' Suppl. Br. at 5. This responsiveness is a compelling factor in the Court's determination that these four lawyers will fairly and adequately represent the class.

In sum, Gary E. Mason, Charles E. Schaffer, Rachel Soffin, and Melissa Weiner all satisfy the requirements of Rule 23(g). Furthermore, the Court's independent inquiry into their commitment and ability to fairly and adequately represent Plaintiffs has assured the Court that—at least provisionally—this team is up for the job.

IV. CONCLUSION

The Court appreciates Plaintiffs' counsel's diligence in concretely responding to the Court's questions at oral argument on July 17, 2020. Plaintiffs' motion to appoint interim counsel—with the amendments described in their supplemental briefing—is GRANTED.

The Clerk of Court is directed to terminate the motion pending at Dkt. No. 43.

SO ORDERED. Dated: July 30, 2020

/s/_________

GREGORY H. WOODS

United States District Judge