LSB Group LLC

Trademark Trial and Appeal Board

Nov 30, 2016

No. 86510189 (T.T.A.B. Nov. 30, 2016)

This Opinion is Not a
Precedent of the TTAB

Mailed: November 30, 2016
UNITED STATES PATENT AND TRADEMARK OFFICE
_____
Trademark Trial and Appeal Board
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In re LSB Group LLC
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Serial No. 86510189
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Matthew Swyers of The Trademark Company PLLC
for LSB Group LLC.

Kathy de Jonge, Trademark Examining Attorney, Law Office 107,
J. Leslie Bishop, Managing Attorney.
_____
Before Wellington, Adlin and Lynch,
Administrative Trademark Judges.

Opinion by Lynch, Administrative Trademark Judge:

LSB Group LLC (“Applicant”) seeks registration on the Principal Register of the
mark LUCKY SUSHI BAR in standard characters for “Bar and restaurant services;
Restaurant services; Restaurant services, including sit-down service of food and take-
out restaurant services; Restaurant services, namely, providing of food and beverages
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for consumption on and off the premises; Restaurant, bar and catering services” in
International Class 43.1 Applicant has disclaimed SUSHI BAR.
The Examining Attorney refused registration under Section 2(d) of the Trademark
Act, 15 U.S.C. § 1052(d), based on a likelihood of confusion with the registered mark
LUCKY BAR in standard characters for “Bar, restaurant, cocktail lounge services;
Nightclub services” in International Classes 43 and 41.2 The cited registration
includes a disclaimer of BAR.
After the Examining Attorney made the refusal final, Applicant appealed. We
affirm the refusal to register.
The determination under Section 2(d) involves an analysis of all of the probative
evidence of record bearing on a likelihood of confusion. In re E.I. du Pont de Nemours
& Co., 476 F.2d 1357, 177 USPQ 563, 567 (CCPA 1973) (setting forth factors to be
considered, hereinafter referred to as “du Pont factors”); see also In re Majestic
Distilling Co., 315 F.3d 1311, 65 USPQ2d 1201, 1203 (Fed. Cir. 2003). In any
likelihood of confusion analysis, two key considerations are the similarities between
the marks and the relatedness of the services. See In re Chatam Int’l Inc., 380 F.2d
1340, 71 USPQ2d 1944 (Fed. Cir. 2004); Federated Foods, Inc. v. Fort Howard Paper
Co., 544 F.2d 1098, 192 USPQ 24, 29 (CCPA 1976) (“The fundamental inquiry
mandated by § 2(d) goes to the cumulative effect of differences in the essential

1 Application Serial No. 86510189 was filed January 21, 2015 based on an intent to use
under Section 1(b) of the Trademark Act, 15 U.S.C. § 1051(b).
2 Registration No. 3204545 issued January 30, 2007; renewed.
Serial No. 86510189
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characteristics of the goods [or services] and differences in the marks.”). We address
these and other relevant du Pont factors below.
A. The Services, Trade Channels, and Classes of Consumers
Both the subject application and cited registration include bar and restaurant
services among those identified. Thus, they are identical in part. Turning to the trade
channels, because Applicant’s identified services and those in the cited registration
are unrestricted, and because they overlap, we presume both Applicant’s and
Registrant’s bar and restaurant services move in all channels of trade normal and
are available to all potential classes of ordinary consumers. See Cunningham v. Laser
Golf Corp., 222 F.3d 943, 55 USPQ2d 1842, 1846 (Fed. Cir. 2000) (affirming Board
finding that where the identification is unrestricted, “we must deem the goods to
travel in all appropriate trade channels to all potential purchasers of such goods”); In
re Viterra, 671 F.3d 1358, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012) (finding Board
entitled to rely on this legal presumption in determining likelihood of confusion);
American Lebanese Syrian Assoc. Charities Inc. v. Child Health Research Inst., 101
USPQ2d 1022, 1028 (TTAB 2011). Thus, the second and third du Pont factors strongly
weigh in favor of a finding of likely confusion.
B. Number and Nature of Similar Marks for Similar Services
Turning to the marks, we next address Applicant’s assertion that the shared term
LUCKY in the marks is weak and diluted for the relevant services because this, in
turn, helps us gauge the importance of any similarity between the marks based on
that shared term. In support, Applicant offered no evidence of actual use of other
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LUCKY marks in connection with bars or restaurants, but introduced the following
use-based third-party registrations covering restaurant services, bar services, or
both.3 We concur with Applicant that a particular portion of a mark may be weak, as
was the case in Juice Generation, Inc. v. GS Enters. LLC, 794 F.3d 1334, 115 USPQ2d
1671, 1674 (Fed. Cir. 2015), such that most of Applicant’s third-party registration
evidence cannot be discounted merely because the marks do not include the term BAR
in addition to the term LUCKY.
Registration No. Mark
4011719 LUCKY BURRITO
4840176 LUCKY NOODLES
4715493 THE LUCKY HORSESHOE

4766028

4675232 THE LUCKY MONK
4606863 LUCKY GIRL LIVE
4682424 LUCKY BELLY
4606709 LUCKY STRIKE LIVE

4335852

3 6 TTABVUE 4-34. The list does not include Registration No. 4719326, which Applicant
also introduced, because the registration is not use-based.
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Registration No. Mark
4340071 FEELING LUCKY
4260394

4474251 LUCKY SLICE
4461862 LUCKY BEAVER BAR & BURGER

4285821

4052422 LUCKY PIE PIZZA & TAP HOUSE
4277971 LUCKY YOU
4044463

4112764

3984784 LUCKY LIVE HAWAII
4018312 LUCKY RED
3567751 MR. LUCKY’S 24/7
3290701 LUCKY 13
2727150 LUCKY’S LOUNGE
3785552 LUCKY STRIKE
3691999 LUCKY PIG
Serial No. 86510189
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Registration No. Mark
3635068

3667548 LUCKY STRIKE LANES & LOUNGE
3436753 LUCKYFISH

The strength of a mark “varies along a spectrum from very strong to very weak,”
and “evidence of third-party use bears on the strength or weakness” of a mark. Juice
Generation, 115 USPQP2d at 1675-76 (internal citations omitted). In determining the
strength of a mark or as in this case, a portion thereof, we consider both its inherent
strength based on the nature of the term itself and its commercial strength based on
use in the marketplace. See In re Chippendales USA, Inc., 622 F.3d 1346, 96 USPQ2d
1681, 1686 (Fed. Cir. 2010) (Measuring a mark’s strength both by
conceptual strength and marketplace strength). Third-party registrations such as
those offered by Applicant are not evidence of use of the marks, Olde Tyme Foods, Inc.
v. Roundy’s Inc., 961 F.2d 200, 22 USPQ2d 1542, 1545 (Fed. Cir. 1992), but they can
be used to show that a mark or portion thereof has a descriptive or suggestive
meaning, leading to the conclusion that it is weak. See Juice Generation, 115 USPQ2d
at 1675 (weakness of PEACE, LOVE); Jack Wolfskin Ausrustung Fur Draussen
GmbH & Co. KGAA v. New Millennium Sports, S.L.U., 797 F.3d 1363, 116 USPQ2d
1129, 1136 (Fed. Cir. 2015); Tektronix, Inc. v. Daktronics, Inc., 534 F.2d 915, 917
(CCPA 1976) (even if “there is no evidence of actual use” of third-party registrations,
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such registrations “may be given some weight to show the meaning of a mark in the
same way that dictionaries are used”). An applicant may come closer to a weak mark
without causing a likelihood of confusion. Juice Generation, 115 USPQ2d at 1674.
Applicant argues that in the context of bar services, “lucky” may have its
conventional meaning associated with having good luck, and also may bring to mind
the slang expression “get lucky.” The number of third-party registrations for
restaurant and bar services lends support to the position that “lucky” is at least
somewhat suggestive in this context. We note, however, that most of the “lucky”
references in the marks in the third-party registrations are distinguishable from that
in the applied-for and cited marks in this case. Specifically, many of the marks in the
third-party registrations place “lucky” within a broader expression with a specific
meaning that differs from “lucky” standing alone, such as “lucky strike,” “lucky
horseshoe,” “lucky clover” or “lucky streak.” Others use “Lucky’s,” a possessive, giving
the different impression that “Lucky” refers to an individual. Still others contain
some additional non-generic or non-descriptive distinguishing matter, whereas the
marks in the subject application and cited registration both consist only of the word
LUCKY and the generic terms BAR and SUSHI BAR, respectively.
Significantly, the record contains no evidence that the referenced third-party
marks are in actual use or that consumers are aware of them. Nor does the record
include other examples of actual use of LUCKY. Thus, the evidence before us falls
short of a showing that would allow us to conclude that “lucky” is diluted and
commercially weak. Cf., Jack Wolfskin, 116 USPQ2d at 1136 (“extensive” evidence
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not only of third-party registrations but also “of these marks being used in internet
commerce” for the relevant goods); Juice Generation, 115 USPQ2d 1671
(uncontradicted testimony of “a considerable number” of third party uses of similar
marks, along with third-party registrations). Instead, we find based on this record
and our consideration of the third-party registrations only that the term “lucky” may
be conceptually weak due to its suggestiveness. Nonetheless, even assuming some
degree of conceptual weakness of LUCKY, this is not dispositive, as “likelihood of
confusion is to be avoided, as much between ‘weak’ marks as between ‘strong’ marks.”
King Candy Co. v. Eunice King’s Kitchen, Inc., 496 F.2d 1400, 182 USPQ 108, 109
(CCPA 1974).
C. Similarity of the Marks
Turning to the comparison of the applied-for and cited marks, we consider them
“in their entireties as to appearance, sound, connotation and commercial impression.”
Palm Bay Imports, Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396
F.3d 1369, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005) (quoting du Pont, 177 USPQ at
567). The test assesses not whether the marks can be distinguished in a side-by-side
comparison, but rather whether their overall commercial impressions are so similar
that confusion as to the source of the services offered under the respective marks is
likely to result. Coach Servs. Inc. v. Triumph Learning LLC, 668 F.3d 1356, 101
USPQ2d 1713, 1721 (Fed. Cir. 2012); see also Edom Laboratories Inc. v. Lichter, 102
USPQ2d 1546, 1551 (TTAB 2012).
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Applicant’s proposed mark is LUCKY SUSHI BAR in standard characters, and
the mark in the cited registration is LUCKY BAR, also in standard characters. Both
marks contain the identical terms LUCKY and BAR. As the first part of both marks,
the shared term LUCKY dominates, and is “most likely to be impressed upon the
mind of a purchaser and remembered.” Presto Products Inc. v. Nice-Pak Products,
Inc., 9 USPQ2d 1895, 1897 (TTAB 1988). In the context of these marks, a “bar” refers
to a place where alcoholic drinks are served, and a “sushi bar” refers to “a small and
informal restaurant or café serving sushi.”4 These generic or descriptive terms, BAR
and SUSHI BAR, have been disclaimed in the respective marks. While generally
consumers are less likely to rely on descriptive or generic components to distinguish
source, See Cunningham 55 USPQ2d at 1846, we acknowledge below that the
distinction between BAR and SUSHI BAR does impact the commercial impression,
as discussed in more detail below. As to appearance and pronunciation, we find
LUCKY BAR and LUCKY SUSHI BAR similar, particularly given that the services
at issue are identical. See Century 21 Real Estate v. Century Life of Am., 970 F.2d
874, 23 USPQ2d 1698, 1701 (Fed. Cir.1992) (“When marks would appear on virtually
identical goods or services, the degree of similarity necessary to support a conclusion
of likely confusion declines”).

4 Entries for “bar” and “sushi bar” in the Collins English Dictionary,
www.collinsdictionary.com, accessed Nov. 29, 2016. The Board may take judicial notice of
dictionary definitions, Univ. of Notre Dame du Lac v. J.C. Gourmet Food Imp. Co., 213 USPQ
594 (TTAB 1982), aff’d, 703 F.2d 1372, 217 USPQ 505 (Fed. Cir. 1983), including online
dictionaries that exist in printed format or have regular fixed editions. In re Red Bull GmbH,
78 USPQ2d 1375, 1377 (TTAB 2006).
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As to commercial impression, we agree to some extent with Applicant that its use
of SUSHI BAR, rather than just BAR alone, creates a difference in impression by
referring to a specialized type of restaurant service – a sushi restaurant. However, as
noted above, both BAR and SUSHI BAR are generic or highly descriptive terms in
the context of restaurant and bar services, and both identifications are broad enough
to encompass a more specialized type of restaurant. The Examining Attorney also
introduced evidence that the same establishments provide sushi bars and bar
services,5 diminishing the significance of the variation in impression in the context of
the relevant services. For example:
• The kobē Japanese Steakhouse website states, “[w]e offer dine-in in a
traditional setting as well as a bar and cocktail lounge, and sushi bar.”6
• The Ichiban Japanese Steakhouse & Sushi Bar website states that it “offers a
full service cocktail lounge and a full sushi bar.”7
• The Seal Beach Restaurant website promotes its cocktail lounge and its sushi
bar.8
• The website for the Okinawa invites customers to “[v]isit our Sushi bar and
full service cocktail lounge.”9

5 July 1, 2015 Office Action at 5-24.
6 Id. at 5 (kobeohio.com).
7 Id. at 7 (ichiban-hibachi.com).
8 Id. at 9 (eatatmahe.com).
9 Id. at 12 (okinawajax.com).
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• The website for Ohana promotes its sushi bar, where it can provide “Fabulous
Cocktail Parties” as well as a “Full service Tiki bar.”10
This evidence counters Applicant’s assertion that consumers would not expect the
services of LUCKY SUSHI BAR and LUCKY BAR to come from the same source,
because the evidence shows that establishments that offer sushi bars also offer
traditional bar services under the same mark. Thus, this distinction between the two
marks at issue is not sufficient to avoid likely confusion.
We further disagree with Applicant’s characterization that the difference between
BAR and SUSHI BAR in the marks “transforms and completely changes the
connotation” of the marks as a whole.11 According to Applicant, BAR alone reinforces
a connotation of LUCKY as good fortune and a slang reference to “getting lucky,” but
SUSHI BAR reinforces a connotation of lucky as good fortune “as used predominantly
throughout many Asian cultures.”12 Applicant introduced no evidence that “lucky”
has a different meaning in particular contexts such as “Asian cultures,” and both the
subject application and cited registration cover the same relevant services, which may
be offered throughout the United States. Thus, on this record, we find that at least
one connotation of the marks in the context of the relevant services applies to both
marks, and Applicant’s own arguments acknowledge that the “good fortune” meaning

10 Id. at 24 (ohanabelltown.com).
11 12 TTABVUE 12.
12 Id.
Serial No. 86510189
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of LUCKY applies to both marks. Thus, the commercial impression of these marks
remains relatively similar.
Both marks consist of the same dominant term, LUCKY, accompanied only by
generic or highly descriptive wording that does not avoid source confusion. We
therefore find them similar.
D. Other du Pont Factors
The introductory portion of Applicant’s brief sets out additional, allegedly relevant
du Pont factors -- the absence of actual confusion and “impulse” versus sophisticated
purchasing. However, the remainder of the brief includes no references to evidence,
or even argument, on these factors. To the extent Applicant relies on arguments made
during prosecution, we note that the uncorroborated attorney argument that there
were no known instances of actual confusion is of little or no evidentiary value in this
ex parte proceeding, In re Majestic, 65 USPQ2d 1205, where a registrant “has no
chance to be heard.” In re Kangaroos U.S.A., 223 USPQ 1025, 1026-27 (TTAB 1984).
Moreover, the subject application is based on intent to use, and the record includes
no evidence of any use by Applicant from which actual confusion could even arise.
Accordingly, the actual confusion factor remains neutral. As to sophisticated
purchasing, we find no arguments or evidence on this factor in the brief or prosecution
history, and note that the unrestricted identifications of bar and restaurant services
in the application and registration, which encompass fast, casual and “low end” bar
and restaurant services, give rise to no inference of careful, sophisticated purchasing.
This factor remains neutral.
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Conclusion
We have considered all of the arguments and evidence of record and all relevant
du Pont factors. Regardless of the somewhat suggestive nature of the shared term
LUCKY, the overall similarity of the marks for overlapping services that move in the
same channels of trade to the same classes of customers renders confusion likely.
Decision: The refusal to register Applicant’s mark is affirmed.