Or. Admin. Code § 603-009-0030

Current through Register Vol. 63, No. 11, November 1, 2024

Section 603-009-0030 - Standards to Determine Project Eligibility

(1) The Director will consider applications for agricultural promotion and marketing projects which:

(a) Encourage existing Oregon agribusiness expansion;

(b) Encourage new agribusinesses to locate in Oregon;

(c) Encourage existing Oregon agribusiness expansion with emphasis on promotion of Oregon agricultural products.

(2) Each project submitted for consideration will be evaluated primarily for potential economic benefit to Oregon, based on how well the project meets the following criteria:

(a) Emphasizes agricultural development in underdeveloped rural areas of Oregon, and in those areas dependent on agriculture related industries;

(b) Ongoing and long-term benefits to the state;

(c) Assurance that each project does not supplant private investment or duplicate similar efforts underway and available elsewhere;

(d) Encourage competition in national or international markets;

(e) Assurance that each project will not require continuing subsidies;

(f) Commitment of at minimum a one to one match to the grant of which at least 25% of the match must be "cash", the remaining may be provided with "in-kind" contributions.

(3) The following expenditures are not considered as eligible for funding through the Oregon Agricultural Opportunities Fund:

(a) Existing costs of operation;

(b) Debt service or debt retirement;

(c) Projects administered or managed primarily by for-profit organizations.

(4) The Director shall consider projects for funding and shall make grant awards as he determines appropriate, provided each project approved for funding includes a marketing plan which has also been reviewed and recommended for approval by staff of the Department. The marketing plan shall include:

(a) Identification of the industries, industry segments, geographic regions or other groups and factors to be targeted by the marketing program;

(b) A listing of the themes or advertising messages to be presented to the target audiences;

(c) Identification of the means to be used to communicate information to the target groups;

(d) Summary of the market research upon which the development of the marketing plan was based;

(e) Methods to be used to test the effectiveness of the program;

(f) An expenditure and implementation plan which specifies the cost and timetable for carrying out the proposed marketing program.

Or. Admin. Code § 603-009-0030

AD 13-1989, f. & cert. ef. 9-18-89

Stat. Auth.: ORS 561 & ORS 576

Stats. Implemented: ORS 576.013