A manufacturer or wholesaler may offer contest prizes, premium offers, refunds and like items directly to consumers, as long as officers, employees and representatives of other licensees are excluded from participation. Advertising or promotion of such contests, offers, refunds or the like may include, but need not be limited to, point-of-sale advertising, entry blanks and the like, placed in a retailer's premises.
N.Y. Comp. Codes R. & Regs. Tit. 9 § 86.9