Section 101 (1)(c) of the Alcoholic Beverage Control Law provides that no manufacturer or wholesaler shall make any gift or render any service of any kind whatsoever, directly or indirectly, to any licensee which, in the judgment of the Liquor Authority, may tend to influence such licensee to purchase the product of such manufacturer or wholesaler. This rule describes the types of services and things of value which the Liquor Authority has determined that manufacturers or wholesalers may furnish to retail licensees. No manufacturer or wholesaler shall, directly or indirectly, give any article or thing of value, or render any service of any kind, to any retailer, except as permitted by this rule. No retail licensee shall accept any such gift or service of any kind whatsoever, except as permitted by this rule.
N.Y. Comp. Codes R. & Regs. Tit. 9 § 86.1