Indeed, the New York courts have sometimes enjoined truthful references to another's trade or business name where there was a tendency to deceive the public. See Winthrop Chemical Co. v. Blackman, 246 App. Div. 234, 285 N.Y.S. 443, 444 (1936); Billy Rose's Diamond Horseshoe, Inc. v. Ros-Mar Catering Corp., 138 N YS.2d 160, 161 (Sup.Ct. 1955) (intention to deceive found). A salient fact in this case is that defendants own all rights, including the copyright, in the cartoons.