Cal. Bus. & Prof. Code § 17204; Hardwood v. Bank of Am., 10-CV-02450, 2010 WL 5287539 at *3 (E.D. Cal. Dec. 17, 2010) (dismissing UCL claim for lack of standing where only loss suffered was amount paid by borrowers in monthly payments owed under the note). This requirement was implemented by California voters through Proposition 64 to remove standing for private litigants acting for the interest of the general public.