Where breach of contract has been established, the general rule is that the measure of damages is the amount which will compensate the injured party for the loss which fulfillment of the contract could have prevented or the breach of it has entailed. Monger v. Lutterloh, 195 N.C. 274, 142 S.E. 12; Caldwell v. McCorkle, 225 N.C. 171, 33 S.E.2d 878; 50 A.J. 885. The injured party is entitled to compensation for his loss and to be placed as near as this can be done in money in the same condition which he would have occupied had the contract not been breached.