This Court recognizes — and has ruled consistently with the United States Supreme Court regarding — the constitutionality of attorney advertising that is not "false, deceptive, or misleading." Zauderer v. Office of Disciplinary Counsel, 471 U.S. 626, 638, 105 S.Ct. 2265, 2275, 85 L.Ed.2d 652 (1985); also see Bates v. State Bar of Arizona, 434 U.S. 881, 98 S.Ct. 242, 54 L.Ed.2d 164 (1977), and Alabama State Bar Ass'n v. R.W. Lynch Co., 655 So.2d 982 (Ala. 1995). In a Gallup poll conducted in November 1993 for the ABA Journal, 87% of the attorneys polled stated that they think legal advertising has harmed the public image of attorneys. James Podgers, ABA Journal, Feb. 1994, 66-72.
LegalMatch directs our attention to an Alabama Supreme Court case where the ABA Model Rules were determinative in evaluating whether an advertising agency engaged in referral activity. ( Alabama State Bar Ass’n v. R.W. Lynch Co., Inc. (1995) 655 So.2d 982, 984.) However, the Alabama court relied on the ABA Model Rules to resolve a question of ethics, not a question of statutory interpretation like the one we face here.