Holding that two companies involved in car care had "a strong similarity between their wares and services" even though one sold car parts and the other did not
Holding that the Board legally erred in not according sufficient weight to evidence of a mark's fame in a likelihood of confusion analysis, vacating, and remanding for further consideration
Holding that in light of the appearance, sound and meaning of the marks PLAY-DOH and FUNDOUGH, consumers may receive the "same commercial impression" from the marks
Noting that nonprobability studies are "the type of study employed in the vast majority of market research and relied upon by experts in the field," and that such surveys should be given "substantial weight"