No. 85 Civ. 5754 (CSH). July 29, 1987. Pennie Edmonds, New York City, Walter G. Marple, Jr., Judith D. Cohen, of counsel, for plaintiff. Kelley Drye Warren, New York City, Robert A. Horowitz, of counsel, Arant Kleinberg Lerner, Los Angeles, Cal., for defendants. MEMORANDUM OPINION AND ORDER HAIGHT, District Judge: This dispute between these young, highly successful business enterprises focuses this Court's attention on the commercial value of the simple English word "gear." Plaintiff Gear, Inc. sues